Since 2012

Designed and strategized by: Timothy BraswellWHITE PAPER: COMPETITIVE COMMUNICATION

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COMPA

What is CompetitiveCommunication?- External content that provides competitor insight for employees

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COMPA

How are employees effected by the lack of Competitive Communication?

LACK OF FORESIGHT UNDER PERFORMING STRATEGIES

-Lack of competitive communication limits the effectiveness of employee performance

UNAWARE OF COMPETITORDEVELOPMENTS

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COMPA4 PILLARS OF COMMUNICATION OPERATIOHow would employees benefit from

receiving Competitive Communication?

Competitive communication give employees the ability to

implement competitive content as a resource to enhance performance :

SPARK INNOVATION DEVELOP STRATEGIES

-Maintain a competitive edge throughout organization

Competitive insight provide employees with a in-depth

understanding of competitors in order to spark creative solutions

Competitive content motivates employees to

enhance and refine strategies to outperform

competitors

TAKE ACTION

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COMPA4 PILLARS OF COMMUNICATION OPERATIOWhat are the various type of

CompetitiveCommunications?

-Any external content that is curated from a industry related source that mentions information about competitors

INDUSTRY REPORTS

SOCIAL MEDIA

CONSUMER REVIEWS

BLOG POST

VIDEO BLOGS

INDUSTRY FORUMS

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COMPA4 PILLARS OF COMMUNICATION OPERATIOHow do you curate content

Competitive Communications?

STEP 2

IDENTIFY RESOURCESSTEP 1

SEARCH FOR RELEVANT CONTENT

STEP 3COLLECT CONTENT

-Curation requires the efforts of identifying, searching, and collecting

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COMPA4 PILLARS OF COMMUNICATION OPERATIOWhat are the curation options to

develop Competitive Communications?

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commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut

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Time Consumin

g

MANUAL CURATION

Difficult to segment

Difficult to distribute

-Curation can be done both manually automatically

YOUR COMPANY NAME

The COMPA Presentation

COMPA4 PILLARS OF COMMUNICATION OPERATIOWhat are the curation options to

develop Competitive Communications?

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea

commodo consequat. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut

enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Distribute to multiple

platforms

Hyper Target content

Automate for convenience

-Curation can be conducted both manually automatically

AUTOMATIC CURATION

Distribute to multiple

platforms