Online Promotionsfor Local Retail Stores

• WhiteFire is technology solution distributed exclusively

by WhiteCloud Marketing to

support Channel sales and Brand Development

• Private Company founded in 2008

Introduction

“WhiteFire increases walk-in and online traffic to the

local retail outlet or eCommerce Site”.

What is it?

WhiteFire Store Workflow

Online retail presence: Microsite

WhiteFire Local Promotion Manager

Internet

Bricks and Mortar

Retail Store

local

Online eCom Store

‘WhiteFire Dramatically increases local store traffic and revenue’

WhiteFire is a local campaign engine

with multi-generational viral Social Marketing. Sharing, campaigns significantly lift overall campaign results.

1

Increase local store walk-ins with

Coupon and Offer Management. Promotions with authenticated coupon redemption and fulfillment.

2

Share & Track on major social sites

Coupon Offer

Authentication

With one click promotions are

streamed to Social Media Sites. Virally connect your local store promotion to Facebook and Twitter.

3

Publish, Embed & Stream content

Built in Local SEO. Local organic search traffic can deliver significant visits to your website and store. Effectively capture these visits and build your local brand.

4

SEO features

Local retail store create & post their own local promotions. Empower the local dealer and franchisee and with online promo management.

5

• Manage hundreds of microsite promotions from one control panel

• All sites are local but maintain corporate brand as appropriate and still provide access to dealer or store manager to update local area content, coupons and view reports

• Launch new campaigns on all local sites or select number in minutes

• Roll all results up into one Dashboard

Enterprise Capable

• Build master microsite, build 300 plus local sites in minutes

• Every site can have its own custom URL or subdomain

• SEO built in

• Reporting and Tracking

• Easy widget based coupon management

• Drag and Drop content management

• Update Facebook pages with offers automatically

• Send notifications to many Social media sites at one time

• Sharing and viral widget

• Simple one step integration with Google Analytics, PPC and Webmaster

• Embed html pages and content to other site with code snippet.

• Mobile app for reporting and Social Media notifications coming in late 2010.

• Lead Management and routing

• Compatible with Wordpress

• Slurps existing web pages

• Content syndication

Key Features

Drag and Drop

Widgets Stream Content

WhiteFire Workspace

Entire WhiteFire Workflow to store

Online retail presence: Microsite

WhiteFire Local Promotion Manager

Internet

Bricks and Mortar

Retail Store

Online Corporate

Site

Corporate Store Locator

Internet

local

Online eCom Store

Facebook

Twitter

http://www.whitefiremarketing.com

Case Study

How much of an impact can WhiteFire organic SEO search

traffic have on store sales?

Search for Dominos London and we have 3, free #1 Rankings

#1 Rank

• 800 Visits monthly• 30% Conversion rate• $29 average order

Here is what happened with a local microsite DominosLondon.ca

$6,696 Bump in monthly sales! from referrals

Organic Search results for Dominos.ca by adding SEO to Dominos Home page

$6,696 Bump in monthly sales! from referrals

$1,751.77 Bump in monthly sales by adding ‘London’ to

Home page

• Same store sales increase with WhiteFire

• $7,700 through Local SEO and coupons

• Add another 299 stores

• Overall sales increase for Dominos Canada at $4,000/month/store

• 300 stores x $4,000 x 12 months = $14 M /yr (After 1-2 years)

ROI

Pricing

• From $99 to $999/month