Whiteboard questions

• For each question you will have 2 minutes to write a definition on your whiteboard

Whiteboard questions

• For each question you will have 2 minutes to write a definition on your whiteboard

• What is primary market research?

Whiteboard questions

• For each question you will have 2 minutes to write a definition on your whiteboard

• What is secondary market research?

Whiteboard questions

• For each question you will have 2 minutes to write a definition on your whiteboard

• List as many types of Primary and Secondary research as you can. Do a separate list for each

Whiteboard questions

• For each question you will have 2 minutes to write a definition on your whiteboard

• What is the difference between product and market orientation?

Whiteboard questions

• For each question you will have 2 minutes to write a definition on your whiteboard

• What is a market segment? Give an example of one

Whiteboard questions

• For each question you will have 2 minutes to write a definition on your whiteboard

• What is product differentiation?

Whiteboard questions

• For each question you will have 2 minutes to write a definition on your whiteboard

• Explain a limitation e.g. sample size/bias

Whiteboard questions

• For each question you will have 2 minutes to write a definition on your whiteboard

• Draw a market map for clothes with the axis quality and price and put at least 4 clothing brand examples on there

Sample question 1

6 mark question

Case study on next slideThis is a levelled question to get 5 or 6 marks you will need to provide a two sided argument and an evaluation

Answer question 1Level Marks Suggested answer

4 5-6 Markets change because of changes in consumer tastesand preference or incomes or because of new entrants, inwhich case the variables which determine the productpositioning of cakes are no longer valid. EVALUATION PLUS TWO SIDED ANALYSIS

3 3-4 Anna can make sure she prices her wedding cup-cakesappropriately at the high-end of the market given theendorsement by Vogue magazine. ANALYSIS (ONE SIDED)

2 2 Anna could use market mapping to compare her cup-cakes inrelation to rival bakeries APPLICATION (CONTEXT)

1 1 Market mapping is about positioning the products/service your business plans to provide KNOWLEDGE (NO CONTEXT)

Whiteboard questions

• For each question you will have 2 minutes to write a definition on your whiteboard

• What factors can affect demand?

Whiteboard questions

• For each question you will have 2 minutes to write a definition on your whiteboard

• What factors can affect supply?

Whiteboard questions

• For each question you will have 2 minutes to write a definition on your whiteboard

• Draw a supply and demand equilibrium diagram

Whiteboard questions

• For each question you will have 2 minutes to write a definition on your whiteboard

• What are the three elements of the design mix?

Whiteboard questions

• For each question you will have 2 minutes to write a definition on your whiteboard

• Give an example of a strong promotion that has happened recently and explain why it is good

Whiteboard questions

• For each question you will have 2 minutes to write a definition on your whiteboard

• Name the 6 types of pricing strategy

Whiteboard questions

• For each question you will have 2 minutes to write a definition on your whiteboard

• Name the 4 types of distribution channel

Sample question 1

4 mark questionCase study on Dyson on next slide

Knowledge = 2Application = 1Analysis = 1

Answer question 1

Sample question 2

8 mark questionTaken from legacy unit 1 June 2010

Case study on next slide

Answer question 2