White Ribbon Australia

NameWhite Ribbon Ambassador

Acknowledgement of Country

White Ribbon acknowledges the traditional custodians of the land on which we are meeting and pay our respects to their elders past, present and future.

Why primary prevention…

Cost to Australian Community $21.7 billion

“…any act of gender-based violence that results in, or is likely to result in, physical, sexual or psychological harm or suffering to women, including threats of such acts, coercion or arbitrary deprivation of liberty, whether occurring in public or private life.”

1993 United Nations Declaration on the

Elimination of Violence against Women

Violence against women is…

domestic violence family violence wife bashing

intimate violence sexual violence sexual assault

rape marital rape date rape

indecent assault sexual harassment incest

elder abuse genital mutilation enforced prostitution

forced abortion forced motherhood verbal abuse

put downs emotional abuse financial abuse

spiritual abuse forced isolation corporal punishment

Violence against women

Why does men’s violence against women occur?

Constructs of masculinity

Inequality

LawPatriarchy

Power

Control

A human rights violation

Violence against women and girls is one of the most systematic and widespread human rights violations.

It is rooted in gendered social structures rather than individual and random acts; it cuts across age, socio-economic, educational and geographic boundaries;

affects all societies; and is a major obstacle to ending gender inequality and discrimination

globally. UN General Assembly, 2006

Violence against women isn’t only about physical and sexual violence.

A continuum of controlling behaviours

Sexist language/jokes Demeaning women Sexual harassment Controlling money Physical violence

Victim-blaming Belittling Verbal abuse Social isolation Murder

VALUESCourageIntegrityRespectCollaborationLeadership

PURPOSEEngaging men to make women’s safety a man’s issue too

VISIONA nation that respects women, in which every woman lives in safety, free from all forms of men’s abuse

White Ribbon Australia

White Ribbon Ambassadors& Advocates

Drivers of Change

The White Ribbon Workplace Accreditation Program

Breaking the Silence Schools Program

White Ribbon Partners & Supporters

Community Events and Awareness Raising

Diversity Program

Running Season

White Ribbon Night

Walk a Mile

White Ribbon Cup

Uncover Secrets

White Ribbon Day

Ongoing Social Media

Engagement

White Ribbon Day… Every Day!

650% increase

in White

Ribbon

community

events since

2010

2M reach

across social

media

channels per

week

65 White

Ribbon

Accredited;

150+

participating

Committed,

trained and

proactive

Ambassadors in

every state

75% brand

awareness

Over 465

schools,

reaching over

300,000

students

So far….

Strategic engagement strategy based on independent research to engage men

Primary prevention programs based on evidence based practice and independent evaluation

White Ribbon Day 2015 Metrics:

Supporting community owned and driven grassroots campaign

Community Engagement

Engagement Capacity Building Support

White Ribbon Ambassadors

• Men have capacity to change male culture

• Men can engage other men

• Men’s violence against women is man’s issue too

• Men are husbands, brothers, sons and friends of women

• Men can play a pivotal role

Why engage men?

© White Ribbon Australia 2015

• Increase knowledge and skills of staff, managers to address violence

against women

• Enhance capacity of workplaces to respond to violence against women

• Change attitudes and behaviours that allow violence against

women to occur

• Accredit workplaces taking effective steps to stop violence

against women

Workplace Accreditation Program

© White Ribbon Australia 2015

Workplace Accreditation Program

A White Ribbon message for workplaces

“It’s really important we engage young people before their attitudes towards gender and relations

and violence are set in stone.”

- Andrew O’Keefe, White Ribbon Ambassador and Channel Seven presenter

White Ribbon Schools

• Enhances respectful relationship education

• Suited to primary and secondary schools

• Whole of school approach

• Endorsed by Departments of Education

• Leadership focused

• Fully adaptable

• Over 340 schools and 190,000 students engaged

• NSW, ACT, VIC, TAS, WA and SA

• Independently evaluated

• Evidencing behavioural change

White Ribbon Schools Program

Youth Engagement Case Study

Ngukurr White Ribbon School

Take the Oath

I will stand up, speak out and act to prevent men’s violence against

women.

What YOU can do

Every day, you can:

• Safely challenge inappropriate behaviour

• Talk to your mates about the issue

• Lead by example

If you witness a violent act:

• Call the police

• Be a witness

• Get support from others

• Verbally intervene

Stand up to Violence

• Talk with the perpetrator and their friends

• Talk with the victim and her friends

• Visit whiteribbon.org.au/whatmencando

Violence amongst your friends:

• www.whiteribbon.org.au

• www.facebook.com/whiteribbonaustralia

• @WhiteRibbonAust

• WhiteRibbonAust

• www.youtube.com/user/WhiteRibbonAust

Get Social

• www.whiteribbon.org.au/finding-help

• 1800 RESPECT (737 732): 24 hour national line

• Police or Ambulance: 000

• Lifeline: 131 450

• Mensline Australia: 1300 789978

Help and Support:

White Ribbon Contact Details

Email: ambassadors@whiteribbon.org.au

Telephone: 02 9045 8444