Disrupt the online shopping experience with curated customer content

WHITE PAPER

PIXLEE

Drive More Online Sales with Visual Commerce

@ cathiikins

@ christinecre8s@ elizardbreathspeaks

@ malignantquiapo @ ZOEfan0208

Visual commerce refers to the current revolution in the

way that eCommerce websites display and sell products

online. The surge in social photography (via mobile

phones) has allowed brands to leverage customer photos

in addition to traditional stock and custom images.

Shoppers are now able to see how their peers enjoy and

use your products in an authentic way.

Industry research has proven that today’s consumers

trust content from their peers far more than traditional

advertising so it makes sense that companies are turning

to authentic social sources. The integration of user-

generated-content (UGC) on eCommerce sites is showing

great returns in increased traffic, engagement, and sales.

Social sharing has become an important and powerful

form of communication for today’s consumer. Advances

in mobile technology has allowed for the incorporation

of high quality cameras in nearly every mobile device.

Users post over 1.8 billion photos per day, many of which

are about the places, products, and brands they love. This

behavior translates into valuable visual reviews that can

influence purchase decisions for online shoppers.

Many traditional eCommerce sites lack any sort of user

or consumer generated content. When text reviews were

introduced, they allowed for consumers to have a voice.

In today’s world, customer photos are the next iteration

of this concept. Text has evolved into visual content and

serves a similar purpose but is easier to digest and more

engaging. By harnessing the power of this content, brands

can encourage consumers to trust their peers, leading to

more purchases, time on site, and engagement.

What is Visual Commerce?

Why Customer Photos?

eCommerce sales continue to skyrocket, with an expected 20% year-over-year growth by the end of

2014. Despite this aggressive growth curve, many eCommerce companies are still looking for ways to best

capitalize on these new online shoppers. With the increase in eCommerce options, consumers are now

presented with more choices than ever before. Therefore, finding new ways to enhance and differentiate

the online shopping experience is a top priority for businesses. Particularly, brands seek to increase engage-

ment, conversion, average order value and loyalty among their customers.

Some of the key obstacles that face eCommerce companies are:

• Shoppers want to know how a product will look in reality

• How to create a more human and personalized relationship with customers

• Driving authentic product discovery, online conversation, and exposure

• Increasing engagement, traffic, conversion, and order value

Today’s eCommerce LandscapeTHE CHALLENGE:

@keshiaeyre

Pixlee clients such as UGG Australia, Charlotte Rousse, Sanuk, Julep, and 1-800 Flowers are tackling these core business challenges by adding a new dimension to the online shopping experience; their customers.

@ heyitsannabanana @ 510_goto @ michelletuongvi @sugar.bomb

Visual Commerce Marketing Platforms

1.COLLECT

2.CURATE

4.MEASURE

3.DISPLAY

OVERVIEW OF PIXLEE:

Easily find and collect your brand-attributed content across social media and other channels

Publish customizable displays across all of your customer touchpoints. Manage all of your displays from one platform

Moderate content using proprietary

photo technology and a number

of data filters to identify the

content that will perform best

Track key KPIs to measure the performance of

your displays and gain valuable

insights about your customers, influencers, and

evangelists

@keshiaeyre

The next question marketers often is is “How do I get started?” Visual commerce platforms, like Pixlee, provide the solution to

market successfully with customer photos.

Visual CommerceTHE SOLUTION:

There’s a reason eCommerce is exploding. Buying online is easy and convenient. No need to go to the store, stand in line,

or deal with a limited selection. However, the one glaring drawback to online shopping is the inability to see and feel the

product with your own hands. While the item may look perfect in the online images, what you see is not always what you

get. That’s where customer photos fill the gap. Shoppers find comfort in seeing other consumers enjoying products on

authentic social networks. The photos and videos serve as visual endorsements. When brands showcase real customer

photos, they are instilling confidence in potential buyers and celebrating their current brand evangelists. It’s a win-win for

brands who can choose to display only the best photos and humanize their brand, all while increasing conversions and

other key KPIs.

Visual commerce allows companies to differentiate their user experience with their most valuable branding asset, their

own customers. With 2x to 3x higher conversion rates and double-digit average order increases, it is clear that customer

have responded to the brands that understand and celebrate their customers. Visual commerce allows every consumer to

have their fifteen minutes of fame as the face of their favorite brands.

IT WORKS!THE RESULTS:

Visual Commerce done right is about more than just collecting and

displaying social content. We utilize data from millions of photos and

our own proprietary technology to intelligently surface the content

that will perform best in your owned media. Independent of each

other, every Pixlee widget you deploy begins learning the moment it

appears on your site. It automatically learns to serve the most engag-

ing content, inviting viewers to stay longer and buy more often. Our

Dynamic Display algorithms are fluid, in that they are constantly taking

into account new data as it becomes available so that the more your

customers interact with and submit new content, the better your dis-

plays will perform, and the higher ROI you will see from incorporating

customer photos on your eCommerce site.

How Pixlee Changes the Game in Visual Commerce

customers that interact

with visual reviews

are 2xmore likely to

buy shoppable galleries drive a

10%increase in AOV

raise on-site conversion

12%

valuable insights to

UNDERSTANDPOST PURCHASE

EXPERIENCE

How Pixlee Changes the Game in Visual Commerce

Leading the charge with an end-to-end social content management platform,

Pixlee enables brands to leverage curated customer content to enhance the

eCommerce experience.

Social sharing has become an important and powerful form of communication

for today’s customer. Consumers post over 1.8 billion photos per day, many of

which are about the places, products, and brands they love. Innovative brands are

adapting with this trend and using curated user generated content to enhancing

their online shopping experience and increase online conversion.

PIXLEE

1160 Battery St. Suite 40

San Francisco, CA 94111

pixlee.com

hi@pixleeteam.com

855.474.9533

REVOLUTIONIZING THE RELATIONSHIP BETWEEN PEOPLE AND BRANDS

PIXLEE

@usepixlee