White Paper on R and D

8/18/2019 White Paper on R and D

1/21

Jamnalal Bajaj Institute of Management

White Paper on R & DBySantosh Chavan 14-F-212

Swapnil Rupaye 14-F-325


2/21

What is White Paper?

• A white paper is an informational document issued by a company to

promote or highlight the features of a solution, product or service.

• White papers are sales and marketing documents used to entice or persuade

potential customers to learn more about or purchase a particular product,

service, technology or methodology.


3/21

What is R & ?

• Research and Development !R&D is a general term for activities in

connection with corporate or governmental innovation.

• R& is a component of "nnovation and is situated at the front end of the

"nnovation lifecycle.

•#here are two primary models, with an R& department being eitherstaffed by engineers and tasked with directly developing new products, or

staffed with industrial scientists and tasked with applied research in

scientific or technological fields which may facilitate future product

development.


4/21

Cycle of Research & Development


5/21

$est practice in R &

• %nderstand customer & market needs

• ulture of innovation'vision, leadership & support

• (pen innovation'collaboration or partnership model

• "ntellectual property')anagement and protection


6/21

R & D in Pharmaceuticals

Research * basic e+perimental research

• "dentification of possible chemical compounds

• #heoretical mechanisms

evelopment * e+ploitation of discoveries• )ainly private sector

• Proof of concept i.e. patents

• afety testing of drugs

• elivery mechanism i.e. how to administer a drug


7/21

R & D in Business

• ritical for marketing

• ompetition has made R& important

• onsumer trend, needs, demands

• -o guarantee that higher spending on R& will lead to

/. 0igh profits1. 2reater market share

3. )ore creativity

4. $etter products and services


8/21

Government incentives &

priority areas• Allows companies /567 deduction on e+penditure

• Aim is to make firms more internationally competitive

priority areas

•

"nformation & telecommunication technology• $iotechnology

• 8ood sector

• -anotechnology


9/21

Innovation in consumer goods

firms• R& is often associated with high'tech firms that are on the cutting edge

of new technology

• )any established consumer goods companies spend large sums of money

on improving old products

•9.g. 2illette spends :uite a bit on R& each year in ongoing attempts todesign a more effective shaver

• (n average most companies spend only a small part of their revenue on

R&. however pharmaceuticals, software and semiconductor companies

spend :uite a more


10/21

Why is R&D important?

• rucial to survival

• 8ast changing environment

• ontinuous technology change

• ompetition

• hanging consumer preferences


11/21

Who are the key players

• ompanies

• 2overnments e.g. "R

• %niversities


12/21

R&D Continuum

Product tangiilityhighlo!


13/21

Survival Triangle"he company delivers consumers !ith a succession of presents #

great soft!are in faulous hard!are in eautiful packaging

ensuring optimum $uality at desired functionality keeping cost%

price alance


14/21

Profit "ime curve

With focus on R&D' Companies are ale tokeep progressive profit time curve


15/21

R&D operational activities

$asic research

Work of general nature intended t apply to broad range of uses or to new

knowledge about an area

Applied research

Work involving basic knowledge for the solution of a problemevelopment

#he application of known facts and theory to solve a particular problem

through e+ploratory study

#echnical service

ost and performance improvements to e+isting products, processes or

systems.


16/21

Integrating R&D to overall

usiness strategy• R& should not be independent of business strategy

• R& is part of the business support infrastructure

• Provide support of e+isting businesses by keeping them competitive and

supporting efficiencies

• rive new businesses and opportunities e.g. 3)s discovery of temporaryadhesive led to creation of post it notes

• $roaden and deepen technological capability for long term benefits


17/21

(trategic management of R&D


18/21

R&D e)penditure across

industriesIndustry %

Pharmaceuticals *+

,erospace +

,utomotive +

Chemicals -

.lectrical & electronics /

0ood *+

General manufacturing 1

Computers *2


19/21

R&D opportunities in various su sectors in

India


20/21

Biliography

https;;data.gov.in;keywords;rd'e+penditure

http;;www.csir.res.in;

http;;auto.economictimes.indiatimes.com;autologue;union'budget'16/ollectiontore;Public;4/;6


21/21

White Paper on R and D

Documents

Transcript of White Paper on R and D