White paper cheat sheet improving white paper content through academic report writing style
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© 2013. Aldric Tinker. http://www.AdvertWriter.com [email protected] Page | 1 WHITE PAPER CHEAT SHEET: IMPROVING WHITE PAPER CONTENT THROUGH ACADEMIC REPORT WRITING STYLE White papers and academic reports share several similarities: Both white papers are text driven. Authors of white papers and academic reports present findings and evidences through the reports in order to promote an idea or principle. Both the white paper and the academic report are meant to be authoritative. The work should be able to face scrutiny and critic by its respective readers. Both the white paper and the academic report are expressions of ideas and principles to solve a certain question, query or ambiguity. The following are popular writing instructions used for academic papers (Gillett et al., 2009): Instruction Words Definitions Example White Paper Titles Account for… Give reasons for… Twelve Reasons Why Advertising Agencies and Boutiques should be registered as a Limited Liability Partnership in Cyberjaya, Malaysia. Analyse Consider all the relevant factors and answer in a methodical and logical way. Incident Prevention in Petrol Stations with Automated Teller Machines Assess Examine the value of the subject looking at the positives and negatives before reaching a decision Assessment on the Impact of the Use of Joomla 1.5 for Localised Restaurant Websites Comment on… Give your opinion. Back up your views with evidence from your reading. Impact of the New Economic Model and the Bumiputera Economic Plan among start-ups by University Graduates Compare Discuss similarities and differences. Write a balanced (fair, objective) answer. Comparison of Doing Business with an In-House and Outsourced Finance Department Consider Give your views. Back up your points with evidence from your reading. How to Find and Engage the Right Law Firm for Intellectual Property Protection in Malaysia, Singapore and Negara Brunei Darussalam Contrast Discuss the differences between subjects. A Contrast in Fuel Consumption Between Bio-Oil Power Generator and Diesel Power Generator
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White Papers and Academic Reports share several similarities. Thus, it is easy to see why a B2B marketer can use the approaches used in university to enhance the content of the white paper. This cheat sheet covers the common instructions which white papers can adopt.
Transcript of White paper cheat sheet improving white paper content through academic report writing style
© 2013. Aldric Tinker. http://www.AdvertWriter.com [email protected]
Page | 1
WHITE PAPER CHEAT SHEET: IMPROVING
WHITE PAPER CONTENT THROUGH
ACADEMIC REPORT WRITING STYLE
White papers and academic reports share several similarities:
Both white papers are text driven. Authors of white papers and academic reports present
findings and evidences through the reports in order to promote an idea or principle.
Both the white paper and the academic report are meant to be authoritative. The work
should be able to face scrutiny and critic by its respective readers.
Both the white paper and the academic report are expressions of ideas and principles to
solve a certain question, query or ambiguity.
The following are popular writing instructions used for academic papers (Gillett et al., 2009):
Instruction Words Definitions Example White Paper Titles
Account for… Give reasons for… Twelve Reasons Why Advertising Agencies and Boutiques should be registered as a Limited Liability Partnership in Cyberjaya, Malaysia.
Analyse Consider all the relevant factors and answer in a methodical and logical way.
Incident Prevention in Petrol Stations with Automated Teller Machines
Assess Examine the value of the subject looking at the positives and negatives before reaching a decision
Assessment on the Impact of the Use of Joomla 1.5 for Localised Restaurant Websites
Comment on… Give your opinion. Back up your views with evidence from your reading.
Impact of the New Economic Model and the Bumiputera Economic Plan among start-ups by University Graduates
Compare Discuss similarities and differences. Write a balanced (fair, objective) answer.
Comparison of Doing Business with an In-House and Outsourced Finance Department
Consider Give your views. Back up your points with evidence from your reading.
How to Find and Engage the Right Law Firm for Intellectual Property Protection in Malaysia, Singapore and Negara Brunei Darussalam
Contrast Discuss the differences between subjects.
A Contrast in Fuel Consumption Between Bio-Oil Power Generator and Diesel Power Generator
© 2013. Aldric Tinker. http://www.AdvertWriter.com [email protected]
Page | 2
Criticise Point out the strengths and weaknesses. Write a balanced answer.
A Critic on the Use of White Paper in Marketing Academic Courses
Can White Papers be used to Market Academic Courses?
Define Explain the meaning of the concept concisely.
Explanation of the Principles of POPMA for Application in Elementary and Secondary Schools
Demonstrate Use examples to show something. How Cloud Computing Saves Cost and Simplifies Work Process for Creative Services
Describe Explain how something works or what it is like.
The Process of Cloud Processing 3.0 Beta: It use and Impact among Software Development Firms
Discuss Give both points of an argument, with implications, before reaching a conclusion.
The Cost of Studying in an Australian University with a Campus in Malaysia?
Evaluate Examine the value of the subject looking at the strengths and weaknesses before reaching a decision.
An Evaluation on the Effectiveness of Scaffolding Training by AcmeTraining Inc.
Explain Give detailed reasons for a situation. Ten Reasons Accidents Happen in the Academic Office
Explore Examine the topic thoroughly and consider it from a variety of viewpoints.
Seven Ways to Improving Credit Rating for Start-Ups
Identify Recognise and list. Five Ways to Improve Petrol Efficiency for VTi Engines
Illustrate Show with examples. Illustration on XYZ Method in Speeding Up Multistorey Residential and Commercial Construction
Justify Give reasons for or against and argument.
Justifications for Advertising Start-Ups Coaching Services
Outline Give the main points in a concise manner. Leave out details.
SIRIGIA-Process Outline: How Rubber Factories Improve Production with Reduced Input in Seven Steps
Prove Show a proposition is true through evidence.
A Case Study on the Application of Six Sigma for Creative Agencies
Report Give an account of… A Report on the Negative Impact of Vitamin C for Female Cosmetic Enhancements
© 2013. Aldric Tinker. http://www.AdvertWriter.com [email protected]
Page | 3
Review Examine the topic critically and consider whether it is adequate or accurate.
AcmeTime Inc.: How $5,000,000 was saved by using Propulsion Accounting Solutions
State Express relevant points briefly and clearly without minor details.
Six Ways Acme Autoresponder Improve Conversion Rate for eBook Publishers
Summarise Give the main points in a concise manner. Leave out details.
Conclusions and the Executive Summaries of white papers
Trace Outline the development of a theme in a logical or chronological order.
How Acme Dynamite Revolutionised Demolition in 10 years
To what extent is x true?
Discuss and explain in what ways x is and is not true.
Illusion of Stability with Cash Accounting Methods and why Companies Need to Avoid it
