Selling Advertising Successfully on Digital Platforms

Carl WhiteCEOValueClick Europe

US Display Spending By Media Type

$0.3 $0.4 $0.5 $0.6 $0.8 $1.0$1.3$0.9

$1.4$1.8

$2.2

$2.6

$3.0

$3.6

$2.5

$2.1

$2.0

$1.9

$1.7

$1.6

$1.5

$1.3

$1.9

$2.0

$2.1

$2.3

$2.5

$2.9

$-

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

$8.0

$9.0

$10.0

2005 2006 2007 2008 2009 2010 2011

Text Ads

Static Graphical Images

Rich Media (excluding video)

Video

$5.0

$5.8

$6.3

$6.8

$7.4

$8.1

$9.3

* Jupiter Research, Online Display Spending 2005-2011, 7/06

Users struggle with new formats

Investing in the right areas?

Brand advertisers on the fence?

Formats have changed dramatically

Is brand advertising growth being hindered?

Social networking sites-monetisation?

Forget UGC what about AGC?

Is there a role for inventory auctioning?

And then there are new platforms to consider!