Whimpact 2018One year of Mobility as a Service with Whim

MaaS Global is the world’s first Mobility as a Service operator.

MaaS Global has a clear vision of modern traveling. The company sees ahead a world where people move around seamlessly, using the most efficient modes available – from public transport to taxi rides, car rental to city bikes and more. Fewer people will have a need for a car of their own, leading to less congestion and pollution. Cities will have parks instead of parking lots, and the necessary hassle of everyday travel will turn into a joyful experience. This is the future of easy, efficient and sustainable mobility.

It’s Ecosystem, not Egosystem 3

Whim story so far 4

Who is Whim 5

MaaS public transport 6

Pedal to the metal 7

Riding on a Whim 8

What the future holds 9

Want to know more? 10

Table of contents

What is Whimpact?

We compete with car ownership, promising to de- liver a service that is better than owning a car. We also pride ourselves for striving to have a business model built around a positive impact on the people, the societies and the cities where we operate. This we call Whimpact. This is our first Whimpact report. It is based on our first full live year’s data in the Helsinki region. It was given to the consultancy company Ramboll, who sliced and diced our data. The full report of their findings can be found here. Even if this is only the beginning, we are pretty chuffed with the results.

Unlimited public transport

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49€per month (cancel anytime)

(5 km radius)Taxi rides for 10€

Cars for 49€ a day

City bikes

GO UNLIMITED

Unlimited public transport

Unlimited taxi rides

Unlimited car use

Unlimited City bikes

(5 km radius)

(first 30 mins)

499€per month (cancel anytime)

Whim plans in 2018

PAY FOR EACH TRIP AS YOU GO

Public transport

Taxi rides

Cars

0€per month

2

It’s Ecosystem, not Egosystem

The future of MaaS is built on trust and cooperation. For MaaS to deliver not only great user experience but also societal good, it has to be built on open ecosystem.

• The foundation is built on cooperation & cocreation with our partners. We operate no services ourselves and want to work with everyone.

• We say no to exclusive deals. People deserve choice, and we welcome competition with open arms.

Winner takes it all

Public transporttakes it all

Open Ecosystem

Customer choice

Mobility as a Service(Operators)

Transport providers

Every provider has their own ecosystem

Tram Privatecar

Bikesharing

Taxi

Train Bus Carrental

Taxisharing

Bus Tram Train

Tram Privatecar

Bikesharing

Train Bus Carrental

Provider 1 Provider 2 Provider 3 Provider 4 Provider 5

Carsharing

Scooters

Bikesharing

Tram

Train

City bike

BusBikesharing

Taxi

Taxisharing

Bikesharing

Taxi

TaxisharingCar

rental

Taxi

Public transport

City bike

Tram Privatecar

Bikesharing

Train Bus Carrental

Winner takes it all

Public transporttakes it all

Open Ecosystem

Customer choice

Mobility as a Service(Operators)

Transport providers

Every provider has their own ecosystem

Tram Privatecar

Bikesharing

Taxi

Train Bus Carrental

Taxisharing

Bus Tram Train

Tram Privatecar

Bikesharing

Train Bus Carrental

Provider 1 Provider 2 Provider 3 Provider 4 Provider 5

Carsharing

Scooters

Bikesharing

Tram

Train

City bike

BusBikesharing

Taxi

Taxisharing

Bikesharing

Taxi

TaxisharingCar

rental

Taxi

Public transport

City bike

Tram Privatecar

Bikesharing

Train Bus Carrental

• Public transport will always be the backbone of MaaS.

• We share data in the name of the virtuous cycle, not to monetize our users’ data; by helping our partners to improve their services, Whim becomes better helping more people to ditch their cars.

The way we work:

3

10/2017Red Dot

Design Award

11/2017 Helsinki launch

7/2017The Best Mobile Service in Finland 2017 Award

4/2017The Best of theYear Award by

Association of VisualCommunication Designers

8/2017MaaS Global raised € 14.5 million

1/2016First investment round

10/2016First commercial Whim ride

09/2016Smart City Action Award

11/2016Nordic Smart Cities Award

10/20182 million trips

6/2018 First million trips

8/2018 MaaS Global raised € 9 million

5/2015MaaS Global is founded

1/20193 million trips

2/2019Future Unicorn Award

3/2018iF Design Award

2/2018 European Start up Prize

12/2017Design from Finland mark

10/2018Antwerp launch

3/2018 Birmingham

launch

75Employees

Story so far

Who is WhimAge groups

Whim users Finland population

Active monthly users Trips

0 00,2

1

1,2

6

2,2

113,2

0,42

1,4

7

2,4

123,4

0,6

3

1,6

8

2,6

13

3,6

0,8

4

1,8

92,8

3,8

1

5

2

10

Mill

ions

trip

s

Thousads of users

3

3mil

13k

2mil

1mil

66+8% 20%

28%

15%

16%

9%

12%

19%

16%

24%

16%

17%

51-65

41-50

31-40

26-30

18-25

5

1,6Public transport trips/day, Helsinki region residents

2,15Public transport trips/day,

Whim users

MaaS public transportWe’ve said it from the start. Public transport is the backbone of MaaS.

Whim users embrace multimodality

3×Whim users combine taxi

three times more often with public transport compared

to Helsinki average

42%of Whim users citybike trips combined with public transport

6

Whim users have done citybike rides five times around the world

and saved 20 tons of Co2 in the process.*

*CO2 emissions compared to the same distance driven by car

Pedal to the metalGrant easy access, and they will bike till the world’s end. Increase the access to new mobility solutions, they can go even further (and faster)!

New mobility options can replace up to

38%of daily car trips

7

Whim users use taxis

2,1times more often than Helsinki residents on average

Riding on a whimIt’s about covering all of your mobility needs. For you to travel on a whim, a four-wheeler is sometimes needed.

Combined

6365 days or 17 years of cars rented in 2018

2018

8

What the future holdsSomething really exciting is cooking. In 2019 Whim is all about

developing something totally new with a promise that we’ll get you there.

laying the groundworks to provide you global roaming.

to have you covered, anytime and anywhere, on a whim.

being good for the heart & mind through total freedom of mobility.

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Want to know more?Contact: Krista Huhtala-Jenks

Head of Ecosystem & Sustainability

info@maas.global

MAAS INSIGHTS 1

MAAS INSIGHTSOne Year of MaaS Live in Helsinki

If you want a more comprehensive version of this report check out what Ramboll did!

whimapp.com

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