Bell Ringer

While shopping at Foot Locker you found a pair of shoes for $84.50, with a sign that said additional 15% off taken at the register. What is the final price for the shoe?

Bell Ringer Answer

$84.50 * 15% (0.15) = 12.675 ROUND UP TO $12.68 BECAUSE WE ARE DEALING

WITH DOLLARS AND CENTS!$84.50 - $12.68 = $71.82

The final price of the shoe would be $71.82.

Agenda

Bell Ringer / Discuss Learning Objectives – (7 minutes)

What is Entertainment Marketing Lecture – (40 minutes)

QUIZ – THIS HAS TO HAPPEN TODAY!!! – (23 minutes)

Learning Targets

-Define entertainment-Describe the impacts of advances in

entertainment technology on entertainment marketing.

Vocabulary

Entertainment MarketingEntertainmentRatings

Introduction to Entertainment

TV Networks are desperate to attract male viewers between the ages of 12 and 34 because of their strong buying power and their intense interest in sports.

Introduction to Entertainment

Age and gender demographics used by television researchers who determine the number and makeup of a viewing audience. The rate that can be charged for advertising during the show is calculated based on these demographics.

Introduction to Entertainment

The larger and wider a television audience, the more demand for advertising slots and the more that can be charged for those slots.

National Averages for Commercials (2010)

National Stations Fox ABC and CBS NBCCable ESPN USA and TNT Average

30 second commercial $200,008 $94,000 $76,211

$19,301 $15,000 $9,968

Discussion

What are some TV shows that are aimed at these sought-after male viewers. (Ages 12 to 34)

What products might be advertised on these shows?

Entertainment Marketing

Entertainment Marketing – influencing how people choose to spend their time and money on entertainment. A product to be marketing How does entertainment attract attention to a

particular product.

What Exactly is Entertainment?

Entertainment - is whatever people are willing to spend their money and spare time viewing rather than participating in. Examples: movies, theatres, concerts, circus, etc.

Evolution of Entertainment and Entertainment Marketing

At the beginning of the 20th century, the performing arts represented a major form of entertainment. Live theatre, ballet, opera, and concerts.

Marketing was limited to posters, newspapers, magazines, and word of mouth.

People had to travel to where the community entertainment was being showcased.

The shows were live and the performers received instant feedback regarding their performance.

The Beginning of Change

Louis Le Prince made the first moving picture in Britain in 1888. Roundhay Garden Scene

The Lumiere brothers were the first to present a projected movie to a paying audience in Paris 1895. Workers leaving the Lumiere factory.

The first movie with sound opened in the United States in 1927. The Jazz Singer

The Beginning of Change

Mickey Mouse arrived in 1928 in Walt Disney’s Steamboat Willie.

In 1938, Snow White and the Seven Dwarfs became the first full-length animated film.

In a masterful marketing move, Disneyland opened in Anaheim, California in 1995.

The Early Days of TV and Marketing

9 television stations and fewer than 7,000 TV sets existed in the US at the end of World War II (September 1945)

In October of 1945, 25,000 people came to a Gimbel’s Department Store in Philadelphia to watch the first tv demonstration.

The Early Days of TV and Marketing

In 1946, NBC and the Gillette Company staged the first televised sports spectacular. A heavyweight boxing match.

Received an estimated audience of 150,000 people watching on 5,000 TV sets. Average of 30 people watching the fight on each

set.

Television’s Increasing Influence

Television took promotion and advertising to a new level. Major national corporations lined up to buy time and

produce advertisements. The pricing of commercial time slots was quickly tied

to the ratings. Ratings – the number of viewers the programming

attracted. The 9 TV stations in 1945 grew to 98 stations in

1949.

Television’s Increasing Influence

On September 9th, 1956, 82% of all television sets in the United States were tuned to The Ed Sullivan Show, a weekly Sunday-evening variety show. Highly promoted appearance of the future ‘King of

Rock N’ Roll’ Elvis Presley. The Ed Sullivan Show (1948 – 1971) set the

standard for marketing talent in front of an audience of millions by using technology for distribution of the product.

Changes Accelerated

Improvements technology have dramatically changed the marketing of sports and entertainment by making distribution to the masses easier. The evolution of moving pictures, radio, TV, video

recorders, CDs, DVDs, the Internet, BlueRays, and Netflix has made sports and entertainment available to the world.

Technology and Customer Feedback

The use of television, telephones, the Internet, and other technology by entertainment marketers to receive instant feedback from customers has evolved over time. Two-way communication allows the entertainment

company to gather information from the customer and use the information to refine and improve the product.

If consumers are dissatisfied with the product, customers can ‘let the ripe tomatoes fly’

Hunger Games Trailer Reaction

Reality TV

Reality TV Shows allow viewers to create their own endings and select their new favorite entertainers.

The marketing mix of reality shows is unique because the product is selected by the viewers using technology to communicate with the production company. American Idol audience members vote for their

favorite participants. The winner produce musical recordings that require little additional promotion to achieve record-breaking sales.

Quiz – Complete on a BLANK sheet of paper. Do not write question, answer question in complete sentences.

(60 POINTS – 10 POINTS EACH)

1. Which core standard involves catering and using data to make future business decisions?

2. Describe the four elements of the marketing mix?3. Researching the demographics of a fan base would be

closely associated with which core standard of marketing?4. Give an example of how timing is essential to selling related

merchandise for a popular sporting event?5. Think of one of your recent purchases. List and describe

how the six core standards of marketing were involved with the purchase.

6. What was the first televised event?