One-in-five U.S. children today are living in a household with a married stay-at-home mother and her working husband.

Just over half of Millennials say they have shared a “selfie.”

While 4 out of 5 members of the Silent Generation view themselves as a patriotic person, only half of Millennials see themselves as a patriotic person.

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JUNE 2014

VOLUME 3ISSUE 4

From The Experts✤ U.S. Hispanic Millennials “only view themselves as going

offline when they want to hide or make themselves unavailable to others.”

✤ More than 1 out of 3 Hispanics believe commitment to family is the most important way Hispanic Americans add to American society.

✤ Among white evangelical Protestants, 69% say it’s better for children if a parent is at home to focus on the family. Adults who are not affiliated with any religion are among the least likely to say children are better off with a parent at home (46%).

✤ Forty-two percent of mothers say they reduced work hours in order to care for a child or family member.

✤ Half of Millennials describe themselves as a supporter of gay rights.

In The Marketplace✤ Consumers will lavish love and attention on products,

services, and experiences that unlock new ways to serve fundamental needs and wants.

✤ Nearly one-third of U.S. smartphone users - about 46 million unique users - accessed apps in the fitness and health category in January 2014.

✤ The most valued subscription service for U.S. consumers is home internet.

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Hispanic Americans

• Hispanic Americans are now the nation’s largest ethnic or race minority, roughly 53 million strong.

• More than half of all US Hispanics did not immigrate, but were born in the United States.

Hispanic Americans at Work

“Hispanic Americans rightly take pride in their strong work ethic and in the contribution their work makes to the country as a whole,” says Clint Jenkin, Vice president of Research at Barna Group, “In some ways, this ethic of hard work is more integrated with Hispanic identity than is religious persuasion.”

Source: Baarna Group

From The Expertsa quick look at the latest research

May 2014

• Stay-at-home moms are younger, less likely to be white, more likely to be foreign-born, less likely to be college educated, and more likely to live in poverty than working moms. Twenty percent of stay-at-home moms are single, which is slightly more than in 1999, but still a lot less than in 1993, when 29 percent of stay-at-home moms were unmarried.

• There’s also the cost of child care. Pew notes, “less educated workers in particular may weigh the cost of child care against wages and decide it makes more economic sense to stay home.” Indeed, according to the U.S. Census, between 1985 and 2011, the cost of a week of child care for a family with an employed mother and children under 15 went from $84 to $143 a week while wages have remained stagnant or decreased, depending on education level.

• “Stay-at-home mothers who are married are more likely than single and cohabitation stay-at-home mothers to say they are home because they are caring for their families. Non-married stay-at-home mothers are more likely to say they are ill or disabled, unable to find a job, or enrolled in school.”

Source: Pew Research Center

“I find personal meaning and fulfillment in the work I do.”

64868985

6350

7972

“My faith and my work are two separate parts of my life.”

58687269

% All Hispanics % Catholics % Protestants % Other Faith/No Faith

“The work I am doing is helping to create a better world.”

A Rise in Stay-at-Home Moms Pew Research Center

Source: Pew Research Center

Public Views on Staying at Home vs. Working

According to a recent Pew Research Survey, despite the fact that most mothers in the U.S. work at least part time, 60% of Americans say children are better off when a parent stays home to focus on family, while 35% say they are just as well off when both parents work outside the home.

Note: Don’t know/Refusedshare is shown but not labeled.

3%

35%60%

Better off with parent at home

Just as welloff when parents work

Neither/Both

Believe, absolutelyBelieve, but not certainDon’t Believe

Millennials and God% say they ... in God

Millennials

Gen X

Boomer

Silent

58 28 11

69 24 6

73 20 6

74 19 6

Millennials: Religious Views

Millennial’s religious views and behaviors are quite different from older age groups. Not only are they less likely than older generations to be affiliated with any religion, they are also less likely to say they believe in God. A solid majority still do—86%—but only 58% say they are “absolutely certain” that God exists, a lower share than among older adults, according to a 2012 survey by the Pew Research Center’s Religion & Public Life Project. But if past is prologue, these young adults may develop a stronger belief in God over the course of their lives, just as previous generations have. Source: Pew Social Trends

In The Marketplace...what consumers are consuming

May 2014

Source: boxofficemojo.com

SS

SS Snapshots

Source: DIGITALGOV

Tracking Health: Smartphones and Wearable

12%

17%

22%

40%

9%

Age: 18-24Age: 25-34Age: 35-44Age: 45-54Age 55+

What is the Internet of Caring Things?

While our technology develops at an ever-increasing pace, our basic human needs and wants remain constant. Products, services, and experiences that connect innovations with new ways to address these fundamental human drives earn deservedly devoted consumers. Below are a few examples of ancient human motivations connecting with new technologies.

• Physical Health: Stir Kinetic Desk tracks health data and encourages activity

• Mental Wellbeing: Vigo tracks and optimizes individuals' alertness

• Safety: Skully motorcycle helmet helps eliminate blind spots using cameras and an HUD display

• Connection to Loved Ones: T. Jacket lets parents give remote “hugs”

82%OF USERS BELIEVEWEARABLE TECH HAS

ENHANCEDTHEIR LIVESSource: Research Brief

Hispanic Millennials - Always ConnectedAccording to a research initiative from Univision and the Interactive Advertising Bureau (IAB), there are 17 million Hispanic Millennials in the United States today roughly between the ages of 18-30 years old.

• Their first smartphone is a milestone, a rite of passage, and a mark of success.

• Offline? Only when they want to hide or to be unavailable to others.• Facebook takes place 24/7. There is rarely an “off” time. It is part of daily

life, there with them always.

“My iPhone is always close by and on, in case someone needs my help, or for family or boyfriend to contact me.”

Home Internet

Pay TV (cable &/or satelite)

Mobile Data Plan

Mobile Voice

Landline Telephone 25

30

30

61

86

Top 3 among U.S. consumers (%)

Nielsen’s recent Connected Life Report found that young adults lead the charge in adopting wearable tech, with consumers between ages 18-34 making up half of owners of fitness bands (49%).

Fitness Bands Owners by Age

Glued to Their Phones

Can you recall the last time your phone was NOT within ear shot?

17% 9% 19% 23% 24% 25%

2-3hours

3 hoursor more 1-2

hours

30 mins to 1 hour

Less than 30 mins throughout

the day

Never that I canrecall was it not

close to me

Twenty-five percent of smartphone users ages 18-44 say they can’t remember the last time their smartphone was not on or near during their waking day.

Millennial

Gen X

Boomer

Silent 4

9

24

55

Generations and “Selfies”% saying they have shared a selfie

Austin, TX is the city where Millennials are most highly concentrated.

36% of Millennial women have had children.

2013 Home Internet is the Most Valued Service for U.S. Consumers

Source: Pew Research Center

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