Which messaging app is popular in Vietnam?
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Full Report
Social Media Usage and Popularity in
Vietnam
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Survey information
• Subject: Social media usage and popularity in Vietnam
• Conducted on Sept 18-20, 2014
• Method: Internet Survey
• Respondents: Male / Female in Vietnam
• Number of respondents: 500
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Executive Summary
• Facebook Messenger is by far the most commonly used
messenger, followed by Yahoo! and Zalo. Facebook
Messenger is used by 87% of the respondents
• 77% use Facebook Messenger daily which is high
compared with other services
• 46% use SNS messaging service 3 hours a day, 82%
use more than 1 hours a day
• Most apps are installed by themselves and a few ask for
store / friends for installation
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Which SNS messenger service do you use?
Facebook Messenger is by far the most commonly used messenger, followed by
Yahoo! and Zalo
87%
22%
35%
49%
61%
17%15%
12%9%
14%
56%
19%
84%
17%
25%
34%
55%
13% 12%
8%5%
10%
42%
23%
88%
23%
38%
55%
66%
18%16%
13%11%
15%
58%
18%
86%
27%
47%
58%
53%
24%
15%
20%
12%
17%
80%
14%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
TTL 10-19 20-29 30-
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Which SNS messenger service do you use?
For Male/Female differences, Zalo is used more by male, while Yahoo! is used
more by female
87%
22%
35%
49%
61%
17%15%
12%9%
14%
56%
19%
87%
21%
36%
50%
64%
15% 14% 12%9%
13%
53%
19%
86%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
TTL Male Female
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Which SNS messenger service do you use?
(Detail by age)10-19 20-29
30-
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Male Female
Which SNS messenger service do you use?
(Detail by gender)
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How often do you use messaging application?
Facebook messenger is used much more than any other applications in
Vietnam. 77% of the respondents have replied that they use the service daily,
while 89% use it more than a couple of times weekly.
77%
17%
24%
27%
43%
11%
10%
10%
9%
11%
31%
12%
14%
14%
17%
13%
8%
9%
9%
6%
8%
16%
3%
11%
10%
11%
9%
8%
9%
8%
7%
6%
16%
3%
13%
15%
20%
11%
18%
15%
13%
11%
15%
18%
5%
45%
37%
25%
23%
55%
57%
60%
67%
61%
19%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Facebook Msg
Line
Viber
Skype
Zalo
Kakao Talk
Snap Chat
Tango
Yahoo! Msg
Daily 2-3 times / week Once / week Installed but not used never
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How often do you use messaging application?
(Detail by service 1)
Facebook LINE
Viber Skype
Zalo WeChat
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Kakao Talk WhatsAPP
Snapchat Tango
Yahoo!Messenger BeeTalk
How often do you use messaging application?
(Detail by service 2)
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Who do you use messenger service with?
Zalo / LINE are the two applications which is commonly used for
boyfriend/girlfriend communications. Skype as well as WeChat is popular for
business use
50%
49%
48%
44%
49%
48%
49%
45%
48%
48%
48%
19%
24%
16%
15%
22%
14%
15%
18%
11%
19%
19%
17%
13%
24%
19%
16%
16%
21%
18%
24%
18%
18%
13%
15%
12%
22%
12%
21%
16%
19%
17%
16%
14%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
FB Messenger
Line
Viber
Skype
Zalo
Kakao Talk
Snap Chat
Tango
Yahoo Messenger
Friends Boyfriend / Girlfriend Family Business
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Who installs the applications?
Apps are installed by themselves most cases, while the retio who asks store to
do it is higher among 30s.
89% 89% 88% 87%90%
85%
7% 8%6% 9%
6%12%
4% 3%6% 4% 4% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
TTL Male Female 10-19 20-29 30-
Friends
Store
Self
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Which smartphone do you own?
20%
30%
7%
3%
4%
14%
1%
1% 3%
17%
Apple SamSung LG Asus Sony Nokia Oppo Huawei HTC Others
Samsung has the top share followed by Apple. Nokia ranks at no.3 which is
unique in Vietnam.
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Which smartphone do you own? (Detail)
20% 21%17% 17%
21% 20%
25%28% 33%
27%
32%25%
7%6%
9%
5%
8%
7%
5%4%
2%
4%
3%
5%
9% 4% 2%
1%
4%9%
19%
13% 17%
15%
13% 19%
3%
1%
1%
1%
1%3%
0%
3%
2%
2%
3%0%
12%19%
15%
27%
14% 12%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
TTL Male Female 10-19 20-29 30-
Apple SamSung LG Asus Sony Nokia Oppo Huawei HTC Other
Female has more ownership of Samsung and Nokia, while iPhone ownership is
higher among male
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How long do you use SNS messaging in average?
46%
23%
13%
9%
6%3%
More than 3 hours / day
2-3 hours / day
1-2 hours / day
30 min - 1 hour / day
2-3 times / week
less than the above
46% use SNS messaging service 3 hours a day, 82% use more than 1 hours a
day
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How long do you use SNS messaging in average?
(Detail)
Female is more addicted and spend long hours for SNS messaging. Nearly half
of teenagers spend more than 3 hours a day
46% 45%49% 49%
45% 46%
23% 23%
24% 24%24%
17%
13% 14%12% 12%
13%17%
9% 9%8% 8%
8%10%
6% 6% 5% 5% 6% 10%3% 3% 2% 2% 3% 0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
TTL Male Female 10-19 20-29 30-
More than 3 hours / 1 day 2-3 hours / 1 day 1-2 hours / 1 day
30 minutes-1 hour / day 2-3 times / 1 week I do not use
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