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Whey 2 be! Whey 2 be! is an all-natural, protein-packed gourmet cookie featuring cold-pressed whey pro-tein. Perfect for athletes, fitness enthusiasts, those with an active lifestyle, busy moms, collegestudents and even kids’ lunch boxes, Whey 2 Be! protein cookies are available in five flavors tosatisfy everyone’s taste buds including, Chocolate Chip, Oatmeal Chocolate Chip, ChocolateChip, Cran-Orange White Chocolate and Peanut Butter. Available in 3.25 ounce grab-and-gopackages, each Whey 2 Be! cookie delivers 20 grams of protein, and with straight-from-the-cookie-jar flavor, offers a sweet way to boost protein intake. www.whey2be.com

sNeaky CheF Fruit sPreadsThe first innovation to hit the jelly aisle in decades, sneaky Chef Fruit Spreads sneak the good stuff in to excit-ing new fruit spreads in fun flavors never seen before in the jelly category like Cherry Vanilla Pop, Blue RazzBerry, Caramel Apple and Watermelon Slice as well as time-honored favorites Grape-licious and Red RazzBerry. And the best part — each jar of Sneaky Chef Fruit Spread contains three hidden veggies: carrot, beetand sweet potato. www.sneakychef.com

baNaNa milkCreated from one of nature’s most universally-loved fruits, the banana, baNaNa Wave bananamilk is adelicious, creamy and nutrient-filled new option. Derived from an ancient African recipe that has beenpassed down for generations, BANANA WAVE bananamilk begins with a universally-loved fruit that is astaple in most households — bananas. Because BANANA WAVE bananamilk begins with pure bananapuree, one serving contains as much potassium as a small banana, 330 mg, and also contains 29 vitaminsand minerals and 1,200 mg of Omega-3s per serving. BANANA WAVE bananamilk is vegan, all natural,dairy, gluten and GMO-free. www.bananawave.com

Cherryvale FarmsA family business, the idea for easy-to-prepare “Everything but the…” baking mixes came from the familykitchen — the Cherryvale Farms kitchen — in Santa Cruz, California, because of how baked goods tastewhen they're made with real fruits and vegetables. Cherryvale Farms baking mixes are certified Non-GMO and are proudly free of any artificial colors, flavors or preservatives. All Cherryvale Farms bakingmixes are also vegan, soy-free, peanut-free, dairy-free and egg-free, making them an excellent option forthose managing food allergies or intolerances. www.cherryvalefarms.com

Nature's Crush PoPCorNNature’s Crush Microwave Popcorn is a revolutionary new all-natural microwave popcorn.Different because it uses real herbs and spices, not artificial flavors, colors or preservatives, tocreate a gourmet popcorn experience, Nature’s Crush is whole grain, gluten-free, vegan andnon-GMO. Perfect for snacks, lunchboxes and parties Nature’s Crush fills the whole house withthe aroma of delicious goodness. Nature’s Crush microwave popcorn is making microwavepopcorn a pantry must-have once again. www.naturescrushpopcorn.com

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ChaPPaqua CruNCh GraNolaChappaqua Crunch Granola offers a delicious, slightly sweet flavor — the way granola is supposed to taste!Made with organic custom rolled oats, real fruit, nuts and seeds, Chappaqua Crunch Granola is lightly sweet-ened and roasted to a satisfying crunch with all natural flavors. Naturally free from preservatives, artificialflavors, high fructose corn syrup, trans fat and cholesterol and certified Non-GMO, Chappaqua CrunchGranola is available in eight varieties, including nut-free, organic and gluten-free options. www.chappaquacrunchgranola.com

WiCked CrisPs Wicked Crisps, surprisingly healthful snacks with an irresistible taste, are chock full of nutritionfrom veggies, herbs and spices. A guilt-free treat for taste buds, Wicked Crisps are available inseven delicious flavors like Cheesy Cheese Pizza, Spinach Parmesan, Spring Vegetable Medley,Sweet Potato Soufflé and Red Curry Hummus, that combine the protein and goodness from veg-etables in a crisp that is formulated without GMOs, gluten or non-organic ingredients. WickedCrisps are deliciously deceptive nutrition! www.wickedcrisps.com

koh thaikoh thai is authentic Thai cuisine made easy! Made from traditional family recipes and pro-duced in Thailand by family-owned manufacturers, Koh Thai brings authentic and deliciousThai flavors to the table with Red, Panang and Green Curry Paste and Hot, Red and Green SweetChili Sauce. All Koh Thai products are non-GMO, gluten-free, fat-free and contain no artificialcolors, flavors or preservatives. www.kohthaifoods.com

GitsThe #1 brand in India is now available in the United States! Gits Indian Cuisine Ready Meals are shelf-stable and ready-to-heat, offering a pure, easy and affordable way to enjoy Indian Cuisine. GITS ReadyMeals are available in six authentic and delicious varieties: Palak Paneer with Brown Rice, Dak Tadka withJerra Rice, Dal Makhani with Basmati Rice, Paneer Makhani with Brown Rice, Vegetable Biryani andRajma Masala with Basmati Rice. All are all-natural, 100% vegetarian and contain no preservatives. www.gitsfood.com

rule breaker sNaCksrule breaker Snacks harness the power of beans (yes, beans!) along with oats and other whole-some ingredients to create truly delicious, indulgent and guilt-free goodies. That’s right, RuleBreaker Deep Chocolate Brownies and Chocolate Chunk Blondies are made with 40% chick-peas, but you’d never know it from the rich, delicious flavor and texture. Perfect for anyonelooking for a treat they feel better about eating, Rule Breaker snacks contain 3 grams of protein,3 grams of fiber and are gluten-free, 100% plant-based (vegan), nut-free and top 8 allergen-free.www.rulebreakersnacks.com

Informing and Educating Natural Products Retailers On Dietary Supplements, Herbs, HABA, Homeopathy, FoodsInfoformrmiiining g anand d d d EEdEdEd cuc ttatatiiining g NNNaNattutu aral l l l PPPrPrPr dododod cuctstts R R R Retet iiailellelersrsrs O O O O n DiDiiDi ttetetarary SuSuppppplllelelemmentts,s H H H H Herererbbbsbs, HAAAHABABABABA, HHHoHommeoppop tatatathhhhyhy, Food

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JULY 2017