Where New York Media Kit
11
where ® magazine Where ® . Here and now. Where magazine is a portable, monthly guidebook-style magazine that readers take with them when they explore the city. With upbeat covers, extensive maps and information-rich content about where to go and what to see detailed on every cover. Where magazine is the must-have visitor guide for both travelers and hotel concierges. Edited and published locally for each market, Where magazine’s useful articles, timely sidebars and comprehensive listings provide the most complete guide to the city’s top restaurants, shops, shows, attractions, exhibits and tours. Available at leading hotels and visitor venues around the world, Where reaches an audience of more than 80 million every year. Where ® . The Complete Guide To Go. neW york WHere ® magazine The visitor experience: They shop. They dine. They play. They spend. and they do it over and over again. Where ® magazine reaches them every day. in their hotel rooms. on the street. in the city. Let us show you where ®. COVER HERE in every issue • WHere noW Top local breweries. Hip neighborhood roundups. Interviews with rising star chefs. This colorful front-of-book section gives you the latest and greatest info on what’s hot and happening around the city. • HoT DaTes From Broadway shows to buzzing local festivals, our expert editors deliver the scoop on the month’s most exciting events. • THe WHere guiDe Packed with informative listings and specially selected spotlights of restaurants, boutiques, museums and tours, the Guide is the heart of Where magazine—and a must-read for visitors looking for ideas on where to eat, drink, shop and play. • maps Accurate, up-to-date and visually appealing, our maps provide the most direct, user-friendly route to top sights, shops, restaurants and entertainment options all over the city. • my neW york The city as seen through the eyes of a local personality and a look at that person’s perfect day. published since 1936, Where magazine is distributed at leading hotels, available in-room, at the concierge and front desk, and at visitor venues throughout the city. available in 45 cities throughout the world.
Transcript of Where New York Media Kit
where® magazine
Where® . Here and now.
Where magazine is
a portable, monthly
guidebook-style
magazine that readers
take with them when
they explore the city.
With upbeat covers,
extensive maps and
information-rich
content about where
to go and what to see
detailed on every cover.
Where magazine is
the must-have visitor
guide for both travelers
and hotel concierges.
Edited and published
locally for each market,
Where magazine’s useful
articles, timely sidebars
and comprehensive
listings provide the most
complete guide to the
city’s top restaurants,
shops, shows, attractions,
exhibits and tours.
Available at leading
hotels and visitor venues
around the world,
Where reaches an
audience of more than
80 million every year.
Where®. The Complete Guide To Go.neW york WHere® magazine
The visitor experience: They shop. They dine. They play. They spend. and they do it over and over again. Where® magazine reaches them every day. in their hotel rooms. on the street. in the city. Let us show you where®.
COVER HERE
in every issue
• WHere noW Top local breweries. Hip neighborhood roundups. Interviews with rising star chefs. This colorful front-of-book section gives you the latest and greatest info on what’s hot and happening around the city.
• HoT DaTes From Broadway shows to buzzing local festivals, our expert editors deliver the scoop on the month’s most exciting events.
• THe WHere guiDe Packed with informative listings and specially selected spotlights of restaurants, boutiques, museums and tours, the Guide is the heart of Where magazine—and a must-read for visitors looking for ideas on where to eat, drink, shop and play.
• maps Accurate, up-to-date and visually appealing, our maps provide the most direct, user-friendly route to top sights, shops, restaurants and entertainment options all over the city.
• my neW york The city as seen through the eyes of a local personality and a look at that person’s perfect day.
published since 1936, Where magazine is distributed at leading hotels,
available in-room, at the concierge and
front desk, and at visitor venues throughout the city. available in 45 cities throughout
the world.
neW york WHere® magazine
where® magazine
wheretraveler.com
Demographic Profile
reader Demographicsgender Male 40.7% Female 59.3%
average age 49.3
marital statusMarried 56.2%Unmarried* 43.8% *single, partnered, separated, widowed, divorced
affluence mmr indexAverage Household Income $134,400 200Average Household Net Worth $855,000 N/A
education and employment mmr indexGraduated College+ 72.4% 286Post-Graduate Study/Degree 31.5% 389Professional/Managerial Employment 65.5% 183
reader engagement • 77.6% of readers pick up their issue of Where magazine in the hotel.
• 80.8% are repeat readers of Where Magazine.
• Readers spend an average of 44.9 minutes, in total, reading Where Magazine.
• Visitors refer to the magazine 4.4 times during their trip.
• Readers share the information with others: each issue has 5.6 readers per copy.
• Where Magazine is the primary source of visitor information for 71.4% of readers.
Source: 2008 Where Magazine Reader Profile Study, MMR, Monroe Mendelson Research
neW york WHere® magazine
where® magazine
wheretraveler.com
Visitors vs. Residents
54.3 miLLionvisiTors
8.4 miLLion resiDenTs
NEW YORK CITY is one of the leading visitor destinations in the U.S. Every year, 54.3 million travelers spend more than 39.4 billion in NEW YORK CITY.
Total annual visitor expenditures*
Accommodations: 10 billion
Food & Beverage: 7.4 billion
Entertainment: 4.2 million
Shopping: 8 million
Transportation: 6.8 million
vs. Compare...
NEW YORK CITY Visitor population of 54.3 million
Spend 39.4 billion a year
Dine out for every meal
Shop 365 days a year
Attend a show, attraction, etc., every day
NEW YORK CITY Resident population of 8.4 million
Have a set budget
Might dine out once a week
Might shop twice a month
Might attend a show, attraction, etc., once a month
54.3 miL
10 miL
accommodations
27%
Food & Beverage
20%
entertainment
11%
shopping
22%
Transportation
18%
*Source: NYC & Company 2012 and preliminary 2013 statistics. Total might not sum due to rounding.
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neW york WHere® magazineReaching more than 9.4 million readers annually and distributed in more than 50,000 hotel rooms. Average monthly circulation of 141,000.
Distribution
proudly distributed at these locations:
Hotels/Clubs 6 Columbus — A SIxTY Hotel70 Park Ave. Hotel414 Hotel Affinia 50Affinia DumontAffinia GardensAffinia ManhattanAffinia ShelburneAlexander Hotel*Algonquin, The*Ameritania Hotel*Amsterdam Court HotelAndaz 5th Ave.Andaz Wall Street
Bedford HotelBelvedere HotelBenjamin, TheBentley, TheBest Western BoweryBest Western Hospitality House*Best Western President HotelBest Western Seaport InnBest Western W. 38th St.Blakely New York Hotel*Bowery HotelBroadway HotelBroadway Plaza Hotel, TheBroome NYC, The Bryant Park Hotel, TheCandlewood SuiteCarlton on Madison Hotel*Carlyle, The
Carvi HotelCasablanca Hotel*Cassa HotelChambers HotelChatwal, TheChelsea Savoy Hotel*City Club HotelClarion Hotel Park Ave.Club Quarters DowntownClub Quarters Grand CentralClub Quarters MidtownClub Quarters World Trade CenterColonial HouseColony Club*Comfort Inn — W. 25th St.Comfort Inn — W. 35th St.Comfort Inn — W. 36th St.Comfort Inn — W. 39th St.*
Comfort Inn — W. 46th St.Comfort Inn — W. 71st St.Concorde HotelConrad HotelCornell Club, The*Cosmopolitan Club, TheCosmopolitan Hotel — TribecaCourtyard by Marriott
Manhattan/Fifth Ave.Courtyard by Marriott
Manhattan/Midtown East*Courtyard by Marriott
Manhattan/Soho*Courtyard by Marriott/Times Square
South*Courtyard by Marriott
Manhattan/Upper East SideCrosby Street HotelCrowne Plaza
Times Square ManhattanDa Vinci HotelDays InnDistrikt, The*DoubleTree ChelseaDoubleTree Financial DistrictDoubleTree Guest SuitesDoubleTree Metropolitan
Hotel New York*Dream*Dream DowntownDuane Street HotelDylan Hotel*East Houston Hotel East Village HotelElement Times SquareEurostar Wall St.Excelsior Hotel
*Indicates magazine is in-room at these hotels
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Eventi Hotel*Fairfield Inn by Marriott
Times SquareFitzpatrick
Grand Central HotelFitzpatrick Manhattan HotelFlat Iron HotelFour Points by Sheraton SoHoFour Points by Sheraton
Manhattan Chelsea*Four Points by Sheraton
Manhattan Times SquareFour Seasons Hotel New YorkFranklin Hotel, TheGansevoort Meatpacking NYC*Gansevoort Park Avenue NYCGem Chelsea, TheGem Hotel Midtown West, TheGershwin, TheGild HallGotham HotelGracie InnGramercy Park HotelGrand Hyatt New YorkGreenwich Hotel, TheHampton Inn Manhattan SoHo*Hampton Inn Manhattan
Times Square NorthHampton Inn — Pearl St.Hampton Inn W. 24th St.Hampton Inn W. 31st St.Hampton Inn W. 35th St.*Harvard Club, The*High Line Hotel, TheHilton Garden Inn (W. 28th)Hilton Garden Inn Times SquareHilton Manhattan East*Hilton New York Fashion DistrictHilton Times Square*Holiday Inn Express (W. 29th St.)Holiday Inn Express (W. 45th St.)
Holiday Inn Express Times Square (W. 39th St.)
Holiday Inn Express Water StreetHoliday Inn LESHoliday Inn MidtownHoliday Inn Midtown West
31st StreetHoliday Inn SoHoHostelling InternationalHotel 31Hotel 99*Hotel 373 Fifth Ave.*Hotel at Times Square, TheHotel AzureHotel Beacon*Hotel Belleclaire*Hotel CarterHotel ChandlerHotel DeauvilleHotel EdisonHotel Elysée*Hotel Grand Union*Hotel Giraffe*Hotel Hugo*HoteI Indigo*Hotel MelaHotel MetroHotel on RivingtonHotel PennsylvaniaHôtel Plaza Athénée New YorkHotel Vetiver*Hotel WalesHotel Wolcott, TheHoward Johnson ExpressHudson HotelHyatt 48 LexHyatt Union SquareIncentra Village HouseInk 48*Inn at Irving Place*Inn on 23rd St.*
InterContinental New York Times Square, The
InterContinental New York Barclay, The*
Iroquois New York, TheJade Hotel, TheJames New York, TheJewel Hotel, TheJW Marriott Essex House NY*Kimberly, The*King and GroveKitano New York, The*La Maison d’ArtLa Quinta ManhattanLangham Place, Fifth AvenueLarchmont HotelLe Parker Meridien New YorkLex NYC, TheLexington, TheLibrary Hotel*Lombardy Hotel*London NYC, The Lotos Club*Loews Regency Lowell, TheLucerne, TheMandarin Oriental New YorkManhattan BroadwayManhattan Centre HotelManhattan Club, TheManhattan at Times Square Hotel,
TheMansfield HotelMarcel, TheMarriott Fairfield Inn and Suites
W. 33rd StMaritime Hotel, TheMark, TheMarmara-Manhattan, TheMarrakech Hotel, The*Mave Hotel
Mayfair New York*Mercer, TheMichelangelo, The*Milburn HotelMilford Plaza HotelMillenium Hilton, The*Millennium Broadway Hotel
New York*Mondrian SohoMorgans HotelMurray Hill Suites*Muse Hotel, TheNew York Hilton MidtownNew York Manhattan HotelNew York Marriott Downtown*New York Marriott East Side*New York Marriott Marquis
Times Square*New York Palace, The*New York Presbyterian
Guest Facility*New York Yacht Club
*Indicates magazine is in-room at these hotels
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New Yorker, TheNewton*NH Jolly Madison TowersNight HotelNight Hotel Times SquareNolitan HotelNomad HotelNovotel New YorkNYLO New York CityOne UN Plaza HotelOpera House Hotel*Out NYC, TheParamount HotelPark 79Park Central New YorkPark Lane HotelPark South Hotel*Pearl HotelPeninsula New York, ThePenn Club of New York*Phillips Club, The*Pierre, A Taj Hotel, New York, The*
Plaza, ThePOD HotelPOD 39 HotelPrinceton Club of New York, TheQuin, TheRadisson Martinique on BroadwayRenaissance New York Hotel 57Renaissance New York Hotel
Times SquareResidence Inn Marriott 48th & LexResidence Inn Marriott
Times Square, TheRitz-Carlton New York,
Battery Park, TheRitz-Carlton New York,
Central Park, TheRitz-Carlton, Westchester, TheRiver Club*Riverside Tower HotelRoger, The*Roger Smith Hotel*Room Mate GraceRoosevelt Hotel, The RoyaltonSalisbury Hotel*San Carlos Hotel*Sanctuary, The Setai ClubSeton HotelSheraton New York Hotel
and TowersSheraton Tribeca*Sherry-Netherland Hotel, TheShoreham Hotel*SIxTY LESSIxTY SoHo Skyline HotelSky City Apartment RentalsSmyth TriBeCaSofitel New YorkSoHo Grand Hotel, The
SoHo House New York, TheSolita SoHo HotelSt. Giles Hotel New York:
The CourtSt. Giles Hotel New York:
The TuscanySt. James HotelSt. Regis New York, TheStandard New YorkStandard East VillageStanford HotelStaybridge SuitesStrand Hotel, The*Surrey, The* Sutton Court HotelTime, TheTravel InnTribeca Blu*Tribeca Grand HotelTrump International
Hotel & Tower® New YorkTrump SoHo® New YorkUnion ClubUniversity ClubViceroy New YorkVincci Avalon, The*W New York W New York—DowntownW New York—Times SquareW New York—Union SquareWaldorf Astoria New York*Waldorf Towers, The*Wall Street Inn, TheWarwick New York, TheWashington Jefferson HotelWashington SquareWellington HotelWest 57th Street by Hilton ClubWestHouse HotelWestin New York at
Grand Central, The*
Westin Governor Morris, TheWestin New York at Times Square*Wingate by WyndhamWyndham Garden (W. 24th)Wyndham Garden (W. 58th)Wyndham Garden Inn Chelsea*Wyndham Midtown 45Yale Club of New York City, TheYotel NY at Times Square
Brooklyn/Queens/Long island staten island
Aloft Brooklyn*Best Western Arena HotelBest Western Brooklyn BayBest Western Gregory HotelComfort Inn (LIC)Condor HotelCourtyard by Marriott LaGuardiaCrowne Plaza Laguardia AirportFairfield Inn (LIC)Fairlfield Inn and Suites BrooklynFairfield Inn Marriott (Jamaica)Fairfield Inn & Suites (LIC)Four Points by Sheraton (LIC)Garden City HotelGarden Inn & Suites (Jamaica)Hampton Inn LaGuardiaHilton Garden Inn QueensHilton New York JFKHoliday Inn Express BrooklynHoliday Inn Manhattan ViewHotel Allegria (Long Beach)Hotel Indigo BrooklynHotel Le Bleu*Marco LaGuardia HotelNew York Marriott at the
Brooklyn Bridge Hotel*NU HotelParc Hotel, The*Pointe Plaza Hotel
*Indicates magazine is in-room at these hotels
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Q4 HotelRamada Staten IslandSheraton Brooklyn*Super 8 BrooklynWingate Inn & Suites at
LaGuardia Airport*Z Hotel (LIC)
new Jersey HotelsClinton Inn Hotel*Crowne Plaza MeadowlandsComfort Inn, EdgewaterDoubletree by Hilton Jersey CityHampton Inn CarlstadtHilton Hasbrouck HeightsHilton at Newark Hilton Short Hills Holland Motor Lodge Jersey CityHoliday Inn Express ParamusHoliday Inn Harmon Meadow Hyatt Regency Jersey CityLaQuinta Inn & Suites,
MeadowlandsMadison Hotel Morristown, TheNewark Airport MarriottOakwood Corporate Housing
Jersey CityRenaissance MeadowlandsSheraton Edison Hotel Raritan
Center NJ*Sheraton at Newark AirportSheraton Meadowlands Springhill Suites by Marriott Travelers Aid Concierge Desk
Newark International AirportW HobokenWestin Jersey CityWestminster Hotel
Connecticut HotelsCompass Furnished ApartmentsHarbor House Inn Holiday Inn Select StamfordStamford Marriott Hotel
Corporate HousingAKA: Central ParkAKA: Sutton PlaceAKA: Times SquareAKA: United NationsBridgestreet Corporate HousingChurchill Corporate Housing
Hospitality CompanyMaison, InternationalNYC-JC (Jersey City)Oakwood Corporate HousingRadio City Apartments
Conventions/ Trade shows/ special events
Affordable Art FairArchitectural Digest Home
Design ShowBig Apple Greeter FundraisersCity Harvest FundraisersExcel Limousine ServicesGLBT Expo at Jacob K. Javits
Convention CenterGrand GourmetHotel/Motel & Restaurant
Show at Jacob K. Javits Convention Center
New York Times Travel Show at Jacob K. Javits Convention Center, The
Solstice in Times SquareTaste of Times SquareWinter’s Eve
Corporations in new york City111 Eight Avenue5 Penn PlazaArchstoneCapital OneLuxury Attaché CorporatePfizer PharmaceuticalsTOWN ResidentialTOWN Residential 5th AveTOWN Residential Astor PlaceTOWN Residential FIDITOWN Residential FlatironTOWN Residential SohoTOWN Residential West VillageUK Trade and InvestmentUnited Nations
Secratariat Building
residential 43-45 E. 30th St.90 Washington100 John170 East End180 Maiden Lane260 W. 54th St.200 Central Park South325 Fifth Ave.681 Fifth Ave.Abigail Michaels ConciergeAnthem, TheBristol PlazaCenturion CondominiumDJK ResidentialHeritage at Trump PlaceLiberty View @ 99 Battery PlaceManhattan House ResidentialMarc, TheMurray Hill MewsNYbG AttacheOcean
Omni Condiminium CompanyOval ConciergeRitz Plaza, TheRitz Tower, TheRivertowerSheffield 57 SovereignStonehenge VillageSuites at Silver TowersTower 53Tribeca TowersTrump Parc at 106 Central Park
SouthTrump Parc East at 100 Central
Park SouthTrump Park Avenue at 502 Park
Ave.Trump Place at 200 Riverside Blvd.Trump Place at 220 Riverside Blvd.Trump World Tower
*Indicates magazine is in-room at these hotels
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other Locations34th Street Partnership
Penn Station9/11 Tribute Visitor CenterAAA New Jersey Motor ClubAkam AssociatesAllied Tours/T-ProAlston & Bird LLP
Altour American ExpressAmerican Management
AssociationAMEx Centurion Lounge —Mexico
City AirportAmtrak First Class Acela Lounge
—Penn StationAmtrak Passenger Cars on Trains
from Chicago to New York Montreal to New YorK
Barneys New YorkBeyond Group TravelBig Apple Greeter Bloomingdale’s Visitor CenterBloomingdale’s SoHo Guest
Relations CenterBrooks BrothersCFM GalleryChamber of CommerceConsulate of El SalvadorDavis Day TripsDiscover NY with Kitt GarrettDrama Book ShopEmpire CLSExclusive ResortsExcel Limousine ServiceFederal HallGem Limo
Grand Central PartnershipGreat Jones SpaGray Line New York
Sightseeing Visitors CenterHospital for Special SurgeryIntrepid New YorkerJacob K. Javits Convention CenterKATIE ShowKLS Worldwide Chauffuered
ServicesLady of Our RosaryLincoln Square BIDLladró USALower East Side
BID Visitor’s CenterMacy’s Visitor CenterManhattan Concert ProductionsMemorial Sloan Kettering
International CenterMendel Goldberg FabricsNew York Airport Shuttle
(City Experts Desk)New York Athletic ClubNew York Institute of FinanceNew York City College of
TechnologyNew York Commission of the
United Nations
NY Presbyterian Hospital W Cornell Campus
New World TravelNew York Water Taxi Boats NYC & Company Kiosks Chinatown,
Financial District and HarlemNYC & Company Visitors CenterNYC Branch, Department of StateRossini’sSaks Fifth AvenueShops at Columbus Circle, TheShrine NYCSouth Street SeaportTeachers CollegeTimes Square Visitor CenterThomas Cook India Ltd.Wempe JewelersWorld WindowsZarin Fabrics
*Indicates magazine is in-room at these hotels
where® magazine
in every issueeDiTor’s iTineraryTips on how to spend your day, with a plan that takes you from morning to nightHoT DaTesOur picks for the month’s hottest happeningsWHere noWWhat’s new, what’s cool, what’s nowTHe guiDeListings of the city’s best in shopping, dining, museums, entertainment, attractions and moremy neW yorkThe city as seen through the eyes of a local personality and a look at that person’s perfect daymapsComprehensive maps for navigating the city
January super Bowl Coverage PLUS: What’s new and hot in NYC (new shops, restaurants, exhibits, etc... all things NEW)
FeBruary special Dining issuePLUS: Romantic Gifts
marCH art and antiquesPLUS: Music
apriL editor’s picksPLUS: Spas
may special Dining issuePLUS: Cocktails and Wine
June special entertainment issuePLUS: Nightlife
JuLy outdoor Fun/if it rainsPLUS: Family Fun
augusT inside scoop: Where retailers & Chefs eat & shopPLUS: Museums
sepTemBer special Fashion issue/Home DecorPLUS: Fall Season of Entertainment
oCToBer art & antiquesPLUS: Beauty and Grooming
novemBer special Dining issuePLUS: Gift Guide
DeCemBer special gift guide issuePLUS: Entertainment
JuLy: outdoor Fun/if it rains augusT: inside scoop: Where retailers & Chefs eat & shop
sepTemBer: special Fashion issue/Home Decor
oCToBer: art & antiques novemBer: special Dining issue DeCemBer: special gift guide issue
January: super Bowl Coverage FeBruary: special Dining issue marCH: art and antiques apriL: editor's picks may: special Dining issue June: special entertainment issue
Where® magazine is also available on iTunes and magzter.
Editorial Calendar
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2014 neW york WHere® magazineThis must-have visitor magazine (circulation 141,000 per month) incorporates shopping, dining, attractions, entertainment, museums, galleries and more in every issue. Below is an overview of our planned feature stories. You’ll find all this content and more at wheretraveler.com.
Advertising Rates, Size, Specs and Schedules2014 neW york WHere® magazine
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raTes/sizes uniT 1 x 3x 6x 9x 12x
Full Page $12,000 $11,400 $10,635 $9,780 $8,280
2/3 Page $10,160 $9,660 $8,750 $7,970 $7,015
1/2 Page $9,790 $9,295 $8,420 $7,730 $6,760 Horizontal Only
1/3 Page $5,805 $5,505 $4,975 $4,520 $3,885
1/6 Page $3,375 $3,225 $2,900 $2,655 $2,200 Vertical Only
1/12 Page $1,985 $1,880 $1,705 $1,490 $1,230
*Bleed Safety: Keep all live matter 1/4” from the trim size on all four sides. **Add 1/4” on each side of center line of spine for safety margin. All ads must conform to the dimensions above. If they do not, the ad will be modified to fit the appropriate space at the advertiser’s expense.
speCiFiCaTions uniT non-BLeeD BLeeD Live area*
2 Pg. Spread** 13" x 9" 14" x 9 1/2" 12" x 8 1/2"
Full Page 6.5” x 9” 7” x 9 1/2” 6” x 8 1/2”
2/3 Vertical 3 7/8” x 8 3/16”
1/2 Horizontal 6” x 4”
1/3 Square 3 7/8” x 4”
1/3 Vertical 1 7/8” x 8 3/16”
1/6 Vertical 1 7/8” x 4”
1/12 1 7/8” x 2”
1/8 = .1251/4 = .253/8 = .375
3/16 = .18755/8 = .6257/8 = .875
useFuL measuremenTs:2/3 vert
3 7/8" x 8 3/16"
1/3 vert1 7/8"
x 8 3/16"
Full page6.5” x 9”- Non-Bleed
7” x 9 1/2” - Bleed6” x 8 1/2” - Live Area
2 page spread13” x 9” - Non-Bleed14” x 9 1/2” - Bleed12” x 8 1/2” - Trim
1/2 Horiz6" x 4"
1/6 vert1 7/8"
x 4"
1/3 sq3 7/8” x 4”
1/12 sq1 7/8” x 2”
issue aD CLose maTeriaLs Due
JULY MAY 23 MAY 30AUGUST JUNE 24 JUNE 27SEPTEMBER JULY 24 JULY 31OCTOBER AUG. 22 AUG. 29NOVEMBER SEPT. 24 SEPT. 30DECEMBER OCT. 24 OCT. 31
issue aD CLose maTeriaLs Due
JANUARY NOV. 21 NOV. 27FEBRUARY DEC. 20 DEC. 27MARCH JAN. 24 JAN. 30APRIL FEB. 21 FEB. 28MAY MARCH 21 MARCH 28JUNE APRIL 23 APRIL 29
aDverTising DeaDLine
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Technical Information
meCHaniCaL reQuiremenTs• Where® is produced in accordance with accepted standards for web offset printing
(SWOP), using four-color process inks (CMYK). Please refer to these standards for more information. You may obtain these at http://www.idealliance.org/specifications/swop/.
• No film will be accepted.
• Final digital ads should be supplied as PDF/x1-a or Press format PDFs, saved as version 1.3 (Acrobat 4.x) with high-resolution transparency flattening. Include all fonts subsetted at 100%. These files must be created using one or more of the following software programs only: Adobe InDesign, PhotoShop or Illustrator, and Quarkxpress. PDFs may be generated directly from the application or distilled from PostScript files using Acrobat Distiller. Please do not use Microsoft Publisher or Office applications as these cannot create acceptable PDFs.
Build your ad so that it conforms to these specifications AT FINAL SIZE:
• Image (photo) files should be 300 pixels per inch in CMYK, in Tiff or EPS formats. One-bit images (such as black and white logos) should be minimum 600 pixels per inch.
• Check that all colors used are 4/C process colors (CMYK). No Pantone, RGB, or Lab Color.
• Check that the maximum total ink coverage (TAC) does not exceed 300%.
• Minimize the number of steps used to create a gradation or blend.
• Provide 1/4" bleeds (image beyond trim) in bleed ads.
• Keep all live matter 1/4” from the trim on all four sides.
• All ads must conform to the spec sheet dimensions. If they do not, the ad will be modified to fit the appropriate space at the advertiser’s expense.
• Files must be in .zip format if compression software is used.
• Ad Proofs: We follow industry standards on press. If running a color ad, you may supply a color proof, which we will check for content. Please note that consumer inkjets cannot be relied upon to predict press color as the inks used are not true press colors (i.e. they cannot always be achieved in process printing).
generaL inFormaTionMVP is not responsible for nor does it guarantee the accuracy or reproduction quality of materials that do not meet these specifications. Changes to supplied material will be made by the publisher only on written instructions from agency or client, and such changes mustbe received at least 30 days prior to cover date. MVP can accept native files in a limitednumber of formats. Changes can only be made if the native files, fonts, and graphics aresupplied. MVP endeavors to comply with all advertiser’s changes. However, MVP assumes noresponsibility for errors and omissions resulting from such changes.
sHipping inFormaTionaLL maTeriaLs musT Be reCeiveD on or BeFore issue CLosing DaTe.
CanCeLLaTions Cancellations not received in writing prior to the space reservation date will not be accepted.Advertisers not completing contract schedule are subject to short rate.
sHipping inFormaTionAds can be submitted on CD, DVD or via electronic transmission. Please contact your sales rep regarding digital transfer of ad materials. Many of our publications can accept materials by a proprietary web-based system called AdDrop. Please ask your publication's Advertising Services Coordinator for unique private ftp credentials if AdDrop is unavailable. We do not have a "common use" ftp site for security reasons.
maiL To:Production Department Where® IN New York 79 Madison Avenue, 8th Floor New York, NY 10016
or emaiL aDs To:[email protected]
WeB aDDress
Be sure to include your Web address
in your ad creative.
Online editions will include your ad exactly as it appears in print, but for us to legally link the ad to your Web site,
your Web address must be included in the ad.
