APPS HELP CUSTOMERS TOWARDS THE PATH TO PURCHASE

MOBILE: IN-APP VS WEB

MOBILE PERFORMANCE FOR RETAIL*

MOBILE AD SPEND

£3.54 Billion

£4.78 Billion*

50%of app users look to apps to

help them makepurchase decisions

Sociomantic Labs, a dunnhumby company, provides programmatic solutions for online, mobile web and in-app display advertising. The company’s proprietary Streaming CRM technology enables the world’s leading advertisers to harness the value of its first-party data assets of CRM and other first-party data assets to deliver individually personalised, dynamic ads for the full customer journey. This results in broader reach, more new customers and increased loyalty of existing customers. Sociomantic has been profitable since its founding in Berlin in 2009 and has grown organically to more than 250 employees serving over 70 countries across six continents today.

SOURCES:

http://totalaccess.emarketer.com/Chart.aspx?R=188703&dsNav=Ntk:relevance%7csmartphone+penetration+%7c1%7c,Ro:-1,N:439,Nr:NOT(Type%3aComparative+Estimate)http://totalaccess.emarketer.com/Chart.aspx?R=186178&dsNav=Ntk:relevance%7csmartphone+operating+systeme%7c1%7c,Ro:-1,N:439,Nr:NOT(Type%3aComparative+Estimate)http://www.emarketer.com/Article/How-Users- UK-Engage- with-Mobile- Apps/1013504http://www.emarketer.com/Article/How-Users- UK-Engage- with-Mobile- Apps/1013504http://www.emarketer.com/Article/How-Users- UK-Engage- with-Mobile- Apps/1013504http://totalaccess.emarketer.com/QuickTake.aspx?R=5500856&dsNav=Ntk:relevance%7cpercentage+of+tra�c+through+mobile%7c1%7c,Ro:-1,N:439,Nr:NOT(Type%3aComparative+Estimate)http://dashboard-na1.emarketer.com/app/dist/#template/mobileadspendinghttp://totalaccess.emarketer.com/Chart.aspx?R=191950&dsNav=Ro:2,N:439-1153,Nr:NOT(Type%3aComparative+Estimate)http://totalaccess.emarketer.com/Chart.aspx?R=191951&dsNav=Ntk:relevance%7cRetail+M+Commerce%7c1%7c,Ro:-1,N:439,Nr:NOT(Type%3aComparative+Estimate)http://www.statista.com/statistics/202495/ipad-app- usage-frequency- by-app- categories/http://totalaccess.emarketer.com/Interview.aspx?R=6001652&dsNav=Ntk:relevance%7cmultichannel+web+tra�c%7c1%7c,Ro:0,N:439,Nr:NOT(Type%3aComparative+Estimate)http://www.emarketer.com/Article/UK-Retail- Ecommerce-Sales- Reach-60- Billion-This- Year/1012963http://totalaccess.emarketer.com/Chart.aspx?R=169522&dsNav=Ntk:relevance%7capps+installed%7c1%7c,Ro:5,N:439,Nr:NOT(Type%3aComparative+Estimate)https://storage.googleapis.com/think-v2- emea/docs/article/App-nesia_in_the_UK_Google2015.pdfhttp://totalaccess.emarketer.com/Chart.aspx?R=169522&dsNav=Ntk:relevance%7capps+installed%7c1%7c,Ro:5,N:439,Nr:NOT(Type%3aComparative+Estimate)https://storage.googleapis.com/think-v2- emea/docs/article/App-nesia_in_the_UK_Google2015.pdf

www.sociomantic.com | sales.london@sociomantic.com

Sociomantic Labs:

of total web tra�c

happens on mobile devices

40%

2014

2015

2016*(estimated)

33% of app users stop using apps because of lost interest

REASONS WHYUSERS RE-ENGAGE

ON APPS

Discount o�ered Apps are simpler to navigate than mobile websites

Bonus content available

*As of 2015

conversion rate revenue per visit

of these apps are retail-related

19%

of these consumers use apps to find

product information

29%of these consumers use apps to make a

purchase

45%

21% 17% 50%

£2.35 Billion

£20.09 Billion

£25.19 Billion**(estimated)

£14.61 Billion

45%

of apps installed are never used

25%

of apps installed are

used only once

25%

36Average

number of apps installed

26%of installed

smartphone apps are used daily

of smartphone shoppers use apps on a weekly basis

43%

of consumers have made a

purchase via an app

VS.

49%prefer mobile

app 35%prefer mobile

website

APP WWW

RETAIL M-COMMERCE SALES

*(estimated)

2014

2015

2016

Where it’s App: The State of Mobile

in the UK

Insights into consumer purchase trends as mobile web and in-app usage grows.

Mobile Is Taking Over

SMARTPHONE OPERATING SYSTEM ADOPTION

MOBILE USAGE

SMARTPHONE PENETRATION

M-Commerce on the Rise

Apps: the Good, the Bad and the Never Opened

Mobile Advertising

68.2%

2014

*estimated

2h24

1h55

20162015

55.7%7.7%

31.8%

2.0%

Android

iOS

Windows Phone

Blackberry

Situations when preferring mobile apps

In-app

£1.93

Mobile Web

“I want information quickly”

“I need to complete a task or transaction

quickly”

“There’s poor wi-fi or 3G connection”

In-app

Mobile Web

£3.253.1%

2.5%

72.8% 77.4%*

28%of total ecommerce

in the UK was transacted through

a mobile device

Retail m-commerce sales will climb up to

£24.85 billion in 2016

Top three most used apps in Q4,

by category

In 2015,

TravelEntertainmentRetail

47% 47% 34%

spent daily on mobile devices,

of that time is spent in-app.

Out of the