Where is the Google Adwords Keyword Tool?

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Where Is The Google AdWords Keyword Tool?

description

Have you wondered to where is Google keyword tool now? Hey, nothing serious was done. It was just replaced with a new name - Google Keyword Planner with minor changes on the features. Learn the pros and cons of this change on this presentation prepared to you by Swoop Digital - www.swoopdigital.com.au.

Transcript of Where is the Google Adwords Keyword Tool?

Page 1: Where is the Google Adwords Keyword Tool?

Where Is The Google AdWords Keyword Tool?

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Mid last year, Google retired its keyword tool.

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It was replaced by a new tool – the Keyword Planner.

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RELAVANT THINGS YOU NEED TO KNOW about the Google AdWords Keyword Tool

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1. You now need to have a Google AdWords account to access the keyword planner.

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2. You can no longer target key phrases by device.

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3. Search trends only show trends that correspond with your location settings.

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4. You will no longer see local search trends.

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PROS of Google AdWords Keyword

Tool

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1. Simpler and cleaner interface.

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2. You can now see search volumes at a more local level – in Australia, previously you could only see search volume at a

country level – not state.

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3. The keyword planner divides keywords into suggested ad groups.

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4. Allows you to search by category – this may help you uncover keywords you may not have

thought about.

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5. Let’s you use keyword data to get

traffic estimates – the keyword tool and

traffic estimator have now been combined.

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6. You can now multiply keyword lists to get new keyword ideas.

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You sure have wondered about the negative impact of

the Google Keyword Tool

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CONTINUE READING HERE for the cons and other changes that happened to Google Keyword Tool.