Where Ideas Come From Louis Richardson

8/12/2019 Where Ideas Come From Louis Richardson

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where ideas come fromDeveloping and leveraging a creative culture


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Whats the most importantleadership quality?

2010 Study of 1500 CEOs


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Creativity


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So go make your company creative!


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Why is creativity so important?


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Its becoming a key competitive edge


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And why are creatives so hard to find?


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We are all born artist. The problem isto remain an artist as we grow up

Pablo Picasso


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Think of people you would consider

creative


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Think of people you would consider

creative


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Do these words describe yourorganization? Should it?


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Creative thinkers observe, experiment,take risks, communicate

they are connected


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Creativity requires the courageto let go of certainties

Eric Fromm

seeks to acquire

I am valuable becauseof what I KNOW

HAVING BEINGfocuses on the

experience derives meaning from

exchanging, engagingand sharing

I am valuable because

of what I SHARE


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So how do you define and develop acreative culture in your organization?


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Its not about technologyIts about the culture

Technology is important,but its not the focus


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Where Good Ideas Come From A Natural Historyof Innovation


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The slow hunch Where Good IdeasCome From

by Steven Johnson

Credit graphics to RSA Animatehttp://www.youtube.com/watch?v=NugRZGDbPFU


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The slow hunchsometimes lays dormant


Where Good IdeasCome From

by Steven Johnson


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When hunches collide



by Steven Johnson


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When hunches collideyou often get breakthroughs



by Steven Johnson


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Sowho are the people in yourorganization that have these hunches?


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Dont assume you know where they are They arent obvious


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So if you want their hunches (ideas)how do you enlist them?


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Are they the type to fill out surveys? I dont think so


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Mass mailings or email distribution lists? Wrong again


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Knowledge Accidents You can sparkthe collisions


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Creating Knowledge Incidents

Open up theconversationin the contextof everydaywork and then

listen andlearn

develop a creative culture


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1) Open up the conversation


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When you have a question andsomeone gives you the answer

only the two of you benefit


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Coffee houses and water coolers The birth of GlobalPositioning Systems


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Open conversations require you to hearand be heard


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So how can you createvirtual coffee houses?


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People need to have an identity Profiles


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People need to have an identity Tags


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People need to belong Communities


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People have opinions and ideas Wikis


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People have opinions and ideas Ideation Blogs


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People have opinions and ideas Discussion Forums


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People have opinions and ideas Blogs


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People have opinions and ideas Micro Blogs


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People find things to share Social Bookmarks


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People find things to share Social Bookmarks


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People create things to share Files


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People create things to share Media

This creates an environment where


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This creates an environment whereknowledge accidents can happen

Social solutions are great for sharing but


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Social solutions are great for sharing, butyou need to also consider the next part

2) i h f d k


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2) in the context of everyday work

M d h i l You may even have some


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Many vendors have social apps yof these in yourorganization today

b t th b di t ti g Specific social


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but these can be distracting applications for specificsocial needs

Some business application vendors are Social has become the


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ppattempting to make their apps more social

new e word

but this can create social silos around


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your business applications

Social needs to be integrated in the It has to be part of your


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context of your daily work culture

So how do you do that?


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Lets look at some examples

Where do I start?


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Where do I start?

You talking to me?Email andCollaboration Client


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You talking to me?

You talking to me?Email andCollaboration Client


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You talking to me?

Where is my stuff?Enterprise Content andSharePoint Repositories


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y

Where is my stuff?Enterprise Content andSharePoint Repositories


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y

Whats up? Social Analytics


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p

3) and then listen and learn


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Innovation and good ideasoften doesnt call attention to itself


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often doesn t call attention to itself

Innovation and good ideasoften doesnt call attention to itself


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often doesn t call attention to itself

The Candle Problem


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The Candle Problem


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The Candle Problem


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The Candle Problem


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In open conversations youmay not know where the valuable


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insight is going to come from

You need insight


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You need to tap into the socialconversations

Cognos Consumer Insight


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What are the connections? Atlas


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And back on the subjectof your people with hunches

This is an area where HRmay need some newapproaches


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Weve always recognized the valueof the salespersons rolodex

Customer contacts,relationships,conversations and trust


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Now we need to recognize the businessvalue of your active social users

Social network, customercontacts, relationships,conversations and trust


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So remember:


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If you have an apple and I havean apple and we exchangethese apples then you and I willstill each have one apple.But if you have an idea and Ihave an idea and we exchangethese ideas, then each of us willhave two ideas.

George Bernard Shaw

So if you want your organization to growyoure going to need a creative culture


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So if you want your organization to growyoure going to need a creative culture


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IBMs culture is one that appreciates andencourages innovation and new ideas

We can help you!


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www.ibm.com/social

Anything less would bejust anti-social


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ideas? questions?comments?


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thank you its been my pleasure


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Louis RichardsonSocial Business EvangelistIBM

www.creativitycrisis.comwww.twitter.com/inter_vivoswww.linkedin.com/in/louisrichardsonwww.youtube.com/louisrichardsonjr www.slideshare.net/louisrichardsonabout.me/louisrichardson

[email protected]

disclaimer they make me do it


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IBM Corporation 2012. All Rights Reserved.

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Where Ideas Come From Louis Richardson

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