NYSSBA’s 93rd Annual Convention & Education Expo

Rochester, October 25-27, 2012

Exhibitor& Sponsorship Prospectus

2012Where Education and Innovation Meet

New York StateSchool BoardsAssociation

REVISED

MARCH 2012

Our Association

The New York State School Boards Association(NYSSBA) is a membership organization that represents nearly 670 school boards and more than 5,000 school board members in New York.NYSSBA provides advocacy, training, and information to school boards in support of theirmission to govern the state's public schools.

Our Audience

NYSSBA has a statewide audience with directchannels into nearly every school district andBoards of Cooperative Educational Services(BOCES) in the state!

– SED 2010-11 Property Tax Report Card and Big 5 School Districts

13% under $10 million30% $10 million to $24 million25% $25 million to $49 million19% $50 million to $99 million 10.7% $100 million to $199 million 2.3% over $200 million

School Board Members Represent Sizeable School Budgets

Whatever your marketing goal is, NYSSBA can help you reach it!

– Number of members in each area as of September 2011

A Strong Statewide Membership!

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Our sponsors and exhibitorsare our partners in education!

• Administrative Software & Products

• Architectural Firms

• Arts Programs

• At-Risk Student Services

• Athletic Supplies & Equipment

• Auditorium Seating, Bleachers, Signs &

Scoreboards

• Books, Magazines & Printed Materials

• Building & Grounds Maintenance

• Cafeteria Equipment & Supplies

• Chalkboards, Bulletin & SMART Boards

• Classroom Furniture

• Clean Air Technologies

• Communications Equipment

• Consulting

• Construction Management

• Curriculum Development

• Distance Learning

• Doors, Shelving & Partitions

• Educational Software & Computer-

Assisted Training

• Employee Benefits

• Energy Efficiency

• Facilities Maintenance

• Financial Services

• Flooring, Wall Covering & Roofing

• Food Services

• Fundraising Programs & Services

• Handicapped Equipment & Services

• Heating, Ventilating & Air Conditioning

• Instructional Learning Materials

• Insurance

• Landscape Architects

• Legal Services

• Library & Reference Materials

• Lockers & Storage Equipment

• Music Equipment & Materials

• Playground Equipment

• Recognition & Awards

• School Safety and Security

• School Uniforms

• Technology

• Tests & Assessment Measurement

• Transportation

• Wellness Products & Services

EXHIBITOR & SPONSOR SNAPSHOT

Your Reach

Compliment your company’s marketing plan through NYSSBA. Join the impressive list of localand national companies that choose to spend their marketing dollars with us. We can help youmaximize your brand exposure to existing and potential clients.

Your Choice

NYSSBA’s exhibitors and sponsors benefit from: • Face-to-face networking time at NYSSBA’s Annual Convention & Education Expo;• Print advertising in our award-winning On Board newspaper;• Online banner advertising for increased visibility; • Increased brand recognition through a year-round sponsorship; and• Many other marketing opportunities to expand your

customer base.

Your Commitment

Involvement in NYSSBA’s exhibitor and sponsorship program demonstrates your company’s commitment to public education in New York State.

If your companyserves K-12 publiceducation, you’re a perfect fit!

NYSSBA’s 93rd AnnualConvention & Education Expo

Rochester, October 25-27, 2012

Rochester Riverside Convention Center123 East Main StreetRochester, New York 14604www.rrcc.com

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NYSSBA’s Annual Convention & Education Expo isthe largest and best venue for any organization thatwants to market to K-12 public education in NewYork. Our event brings you together with decision-makers who recommend and influence purchasingin school districts. Plus, you’re welcome to attendany of the educational sessions offered throughoutthe event!

Important 2012 Planning Dates

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Exhibitor Exhibit Dates, Hours and Events

Thursday, October 25 • 3:00 – 5:30 p.m.• Expo Preview, 3:00 – 4:00 p.m.• Keynote Kickoff Reception, 4:00 – 5:30 p.m.

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Friday, October 26 • 9:30 a.m. – 5:00 p.m.• Coffee Break, 9:30 – 10:30 a.m.• Expo Power Hour, 11:30 a.m. – 12:30 p.m.• Afternoon Energy Break, 3:30 – 4:00 p.m.

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Saturday, October 27 • 9:30 a.m. – 1:00 p.m.• “Taste of Rochester” Lunch,

11:30 a.m. – 1:00 p.m.

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May 1

Payments due for all on-site reservations.Exhibitor confirmations sent.

June 1

Housing opens.

June 29

Deadline for reserving advertising space inthe Convention Program.

July 13

Deadline for submitting artwork for ads in Convention Program.

August 1

Deadline for submitting company descriptionfor use in the Convention Program.

October 25

Move in, 9:00 a.m. – 3:00 p.m.

October 27

Move out, beginning at 1:00 p.m.

Our average exhibitor gets over10,000 marketing impressions by purchasing a booth space!

Questions?

Contact: Kate Chauvin, Expo Managerat 518-783-3769 or kate.chauvin@nyssba.org

InformationExhibit Space Includes

• Booth space with signage, 6’ draped table and 2 chairs

• Up to eight (8) Convention registrations for representa-tives from your company

• A company listing online in our Virtual Expo Hall

• A 40-word company description printed in theConvention Program

• Admission to breaks and meal functions on the expo floor

• A mailing list of registered attendees 30 days prior to the Convention

• A one-year subscription to On Board, NYSSBA’s award-winning newspaper

• A one-year subscription to e-Clips (daily email with links to educational stories across New York State)

• Exclusive member pricing for NYSSBA events and products for one year

Exhibit Space Fees

10’ x 10’ booth $1,70010’ x 20’ booth $3,200

* Larger booth spaces are available

– please call for pricing

66% School Board Members13% Superintendents10% Educational Professionals5% District Administrative Staff 3% Board Support Staff 3% Attorneys/Consultants

Reach 2,000+ Key Decision Makers

Registration is one click away – www.nyssba.org/expo

• View our live floor plan and select your booth• Explore advertising opportunities• Agree to the terms and conditions• Conveniently pay online

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Sponsorship Opportunities

The best way to maximize your exposure and showyour support for public education is by selecting one of NYSSBA’s sponsorship packages. Our fivesponsorship levels offer the optimal combination of face-to-face time, promotion and advertising – all for one convenient price!

Don’t see a sponsorship package that meets your

marketing budget or goals? We can customize a

package for you!

Choose the right visibility for your sponsorshipopportunity during Convention:

EDUCATION• Educational Seminars • Featured Speakers• Friday Morning General Session• Pre-Convention School Law Seminar• Keynote Kickoff

INNOVATION• Print-on-Demand Stations• Convention Website• Technology Lounge• Wellness Pavilion• E-Marketing/Registration

NETWORKING• Expo Coffee Break• Continental Breakfast• Afternoon Energy Break• Keynote Kickoff Reception• Friday Night Halloween Bash • “Taste of Rochester” Lunch

PROMOTION• Aisle Signs• Notebooks• Caricature Stations• Lanyards• Transportation• Message Pens• Convention Bags• Cash Vault

Booth Package________________________________________ Acknowledgment in Convention Preview________________________________________ VIP Reception for 2 Company Representatives________________________________________ Sponsor Recognition at General Sessions, Keynote Kickoff and on signage ________________________________________ Early Booth Selection for 2013 (Rochester)________________________________________ Convention Program Advertisement

________________________________________ Sponsorship at Convention

________________________________________ On Board Advertising

________________________________________ E-Clips Subscription________________________________________ Listing in 2012 Annual Report________________________________________ Sponsor Recognition on NYSSBA Website________________________________________ Presence on NYSSBA’s Facebook Page________________________________________ Use of Hotel Space to Host Reception________________________________________ E-Clips Banner Advertising________________________________________ Fifteen-Minute Product Demo Time on Expo Floor ________________________________________ Story Submission to On Board (editor’s discretion)________________________________________ Insert in On Board Newspaper________________________________________ Hosted Webinar to NYSSBA Members

SPONSOR BENEFITS

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Our highest level ofsponsorship offers nearly 1,000,000

marketing impressionsper year!

For a full list of sponsorship descriptions, visit our website at www.nyssba.org/expo.

Learn more about your

opportunities here

Merit Honors High Honors Salutatorian Valedictorian$3,500+ $6,000+ $8,500+ $12,000+ $15,000+

10' x 10' space 10' x 10' space 10' x 10' space 10' x 10' space 10' x 20' space ___________________ ___________________ ___________________ ___________________ ___________________ x x x x x ___________________ ___________________ ___________________ ___________________ ___________________x x x x x ___________________ ___________________ ___________________ ___________________ ___________________

x x x x x ___________________ ___________________ ___________________ ___________________ ___________________x x x x x ___________________ ___________________ ___________________ ___________________ ___________________

Half-page, 2-color Full-page, 2-color Full-page, 2-color Full-page, 2-color Full-page, 2-color(prominent placement) (tab placement) (inside front or

back cover) ___________________ ___________________ ___________________ ___________________ ___________________Choice of: Choice of: Choice of: Choice of: Choice of:

• Aisle Signs • Afternoon Energy Break •Friday Night Halloween • Keynote Kickoff • Cash Vault • Convention Website • Caricature Stations Bash • Lanyards • Convention Bags

• Educational Seminars • Continental Breakfast • Keynote Kickoff • Transportation • E-Marketing/Registration• Expo Coffee Break • Friday Morning Reception • Message Pens• Featured Speakers General Session • Pre-Convention School

• Print-on-Demand Stations • Technology Lounge Law Seminar• Notebooks • “Taste of Rochester”

Lunch• Wellness Pavilion

___________________ ___________________ ___________________ ___________________ ___________________(3) Half-page, (4) Half-page, (5) Half-page, (8) Half-page, (10) Half-page,

color ads color ads color ads color ads color ads ___________________ ___________________ ___________________ ___________________ ___________________

x x x x x ___________________ ___________________ ___________________ ___________________ ___________________x x x x x ___________________ ___________________ ___________________ ___________________ ___________________x x x x x ___________________ ___________________ ___________________ ___________________ ___________________x x x x x ___________________ ___________________ ___________________ ___________________ ___________________

x x x ___________________ ___________________ ___________________ ___________________ ___________________1 Week 2 Weeks 4 Weeks ___________________ ___________________ ___________________ ___________________ ___________________

x x ___________________ ___________________ ___________________ ___________________ ___________________x x ___________________ ___________________ ___________________ ___________________ ___________________

x ___________________ ___________________ ___________________ ___________________ ___________________x

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CONVENIENT ONLINE BOOTH REGISTRATION

Learn more about our sponsorship packagesonline at www.nyssba.org/expo or call Kate Chauvin at 1-800-342-3360.

Kate ChauvinExpo Manager518-783-3769 or kate.chauvin@nyssba.org

Katie VillmannMarketing Assistant518-783-3726 or katie.villmann@nyssba.org

New York StateSchool BoardsAssociation

www.nyssba.org/expo

Where Education and Innovation Meet

24 Century Hill Drive, Suite 200, Latham, NY 12110 -2125 | www.nyssba.org

REV 03/2012