WHERE ECOMMERCE INNOVATORS CONNECT · WHERE ECOMMERCE INNOVATORS CONNECT June, 12-14 2016 •...

WHERE ECOMMERCE INNOVATORS CONNECT

June, 12-14 2016 • Rancho Bernardo Inn • San Diego, CA

June, 12-14 2016 • Rancho Bernardo Inn • San Diego, CA • www.mobileconnectus.com 2

WHAT IS MOBILE CONNECT?Based on the massive success of our eCommerce events and our new Connect portfolio, we are proud to present the second edition of Mobile Connect. We’ve created this interactive, invite-only event exclusively for our high-level audience of senior Marketing and E-Commerce leaders, who are faced with translating revenue upside from the enormous opportunity that mobile offers.

Unlike our large-scale Mobile Shopping show we only extend an invitation to 65 senior executives, whom we hand-selected from some of the most cutting-edge retailers, etailers and brands to participate in the event where they can:

• Discuss mobile trends and disruptive mobile technologies

• Share strategies and tools to create a compelling customer experience through personalization, data analytics, digital wallets, geo-fencing and beacon technology

• Analyze how mobile can be leveraged to improve the omni-channel experience at various touch points

• Have prequalified one-to-one meetings with solution providers you want to learn from

• Participate in interactive workshops, roundtables and think tanks

• Attend networking meals, social events and receptions

We provide custom-made content and arranged networking that will set you up for success: Our mission is to make your job easier.

We look forward to welcoming you to San Diego!

Regards,

Kai Hahn Head of Production Mobile Connect [email protected]

Let us give you the tools to optimize your service and add value.


YOU’RE IN GREAT COMPANYTo ensure you receive the highest degree of specialized content, we have made Mobile Connect an invitation-only gathering for key decision-makers from top retailers, etailers and brands. Why? We want you to network with fellow executives whose problems are similar to yours and who’s insights will help you to be successful.

You will be shaking hands and collaborating with CMOs/ CIOs/ CTOs/Chief Digital Officers and EVPs/SVPs / VPs/Senior Directors/Directors of:

· Mobile · Digital/Digital Innovation · Mobile Commerce/

mCommerce · Ecommerce · Omni-channel/Multi-

channel

· Product Management · Customer Experience · Emerging Technology · Digital Marketing · Online Marketing · Site Marketing

· Product Marketing · Social Media · Consumer Business · Loyalty and Retention · New Media

Past Attendees Included:


MEET OUR DISTINGUISHED SPEAKER FACULTYOzgur Dogan Chief Marketing Officer hepsiburada.com

Kedar Deshpande Head of Mobile Marketing Strategy Zappos

George Haynes Head of New Media Marketing Caesars Entertainment Corporation

Eric Tam VP, Global Digital Experience and Commerce Benefit Cosmetics

Sasha Kadey VP of Digital Marketing Luxury Brand Partners

John Rospenda VP of Marketing JustFab

Michael Gartenberg Former Sr. Director, Worldwide Product Marketing Apple

Chrissy Ginieczki Vice President Ecommerce Williams-Sonoma

Justin Aronstein Head of E-Commerce Conversion Rate and Web Development Living Direct

Johnny Volk Head of Social Media Stubhub

Amanda Greenberg Head of E-Commerce KIND

Adele Dagher Nasr Director, Marketing 3 Day Blinds

Charis Marquez Director, Site Merchandising/Vertical Experience Sam’s Club

Shanin Molinaro Vice President, Marketing, Hudson Bay Company Lord & Taylor

Ramesh Swamy Executive Vice President Curacao

Rob Matousek Director/GMM (General Merchant Manager) - E-Commerce American Greetings

Lisa Bankston Director, Digital Marketing Harry & David

Mark FelcanSmith Director, Mobile and In-Store Digital Experience Kohl’s Department Stores

Franco Ruggeri VP, Mobile Products Purch


WHAT MAKES THE EXPERIENCE UNIQUE?

Panel Debates: Carefully selected topics that inspire controversy and generate passionate opinions from the participating speakers.

Workshops: Roll-up your sleeves and choose the topics that best fit your responsibilities from over 15 hands-on workshop sessions spread throughout the three days.

Facilitated Networking: Leveraging the valuable group of executives all in one place, we incorporate structured time in to your agenda to ensure you meet with the attendees you most want to.

The Fun Stuff: There’s nothing like mixing business with pleasure, so we take full advantage of the beautiful setting to serve up spectacular social events for you and your fellow attendees to kick back and make the most of your time!

Keynote Presentations: Learn from senior-leadership representing the top retailers, etailers and brands that deliver content relevant to your job function in a TED sytle format.

Roundtables: Informal discussions with your peers moderated by an industry innovator. You choose the roundtable based on your interests and have actual conversations that produce actionable takeaways.

Consultative Business Meetings: An integral part of your agenda is the one-to-one consultative business meetings with leading solution providers. You choose who you want to meet based on the solutions your business needs. This unique aspect of Mobile Connect serves to simplify and save you time for sourcing new technology, services and solutions.

Mobile Connect provides the right information in the right learning environment.

“I can easily say that it was one of the best conferences I have ever attended. The organization was flawless; the topics, the speakers and the attendees were a unique combination of talent, experience and creativity. I cannot wait to be part of the next event.”

Giacomo Lami, Director of Mobile Product Management, Rakuten


AGENDA-AT-A-GLANCE:

DAY ONE • June 12, 2016

DAY TWO • June 13, 2016

DAY THREE • June 14, 2016

12:00 – 1:00 CONFERENCE REGISTRATION

1:00 – 1:10 SOLUTION PROVIDER ORIENTATION

1:10 – 1:15 DELEGATE ORIENTATION

1:15 – 1:30 CHAIR’S WELCOME AND OPENING REMARKS

1:30 - 2:00 ICE BREAKER: Speed Business Card-Swap And Delegate Introductions

2:00 -2:30 KEYNOTE: Understand the Scope and Possibilities of Mobile in the Age of IoT, Apple TV and Wearables

2:30 – 3:00 PANEL DISCUSSION: To App Or Not To App

3:00 – 3:30 PANEL DISCUSSION: The Agony of Choice - Responsive Web Design vs. Mobile Sites vs. Native Apps

7:45 – 8:45 BREAKFAST

8:45 -9:00 CHAIR’S DAY TWO WELCOME

9:00 – 9:30 INNOVATOR CASE STUDY: Hepsiburada’s Mobile Journey

9:30 – 10:00 PRESENTATION: Integrate Mobile Into Your Overall Cross-Device Omni-Channel Strategy

10:00 – 10:25 NETWORKING BREAK

10:25- 10:55 DELEGATE TO DELEGATE NETWORKING: BIRDS OF A FEATHER SESSION

11:00 – 11:30 BUSINESS MEETINGS | INNOVATION WORKSHOP: The Epidemic Of Web Page Obesity - And Why It’s Not All Bad

11:35 – 12:05 BUSINESS MEETINGS | THINK TANK: What Agile Means For The Structure Of Your Teams

12:10 – 1:15 LUNCH

1:15 – 2:00 USER EXPERIENCE ROUNDTABLES: Four static roundtables with 10 delegates each

7:15-8:15 BREAKFAST

8:15 - 8:45 PRESENTATION: The Customer Shopping Journey...Or Is It A Maze? Tackling Attribution In An Omni-channel World

8:45 – 9:15 INNOVATOR CASE STUDY: Let Me Show You How! Guiding the Interaction of Consumers with New Technologies

9:15 – 9:45 PANEL DISCUSSION: Beacons – Leveraging Mobile In the Physical World

9:50 – 10:20 BUSINESS MEETINGS | THINK TANK: Leveraging Local Social

3:35 - 4:05 BUSINESS MEETINGS | INNOVATION WORKSHOP


4:40 - 5:05 NETWORKING BREAK

5:05 - 5:50 ROUNDTABLES: Four static roundtables with 10 delegates each


6:25- 6:55 BUSINESS MEETINGS | THINK TANK: Strategic Approaches To Reach The Global Market

7:00 -8:00 COCKTAIL HOUR SPONSORED BY LEANPLUM

8:00 DINNER FOR ALL GUESTS

2:05 – 2:35 BUSINESS MEETINGS | INNOVATION WORKSHOPS

2:40 – 3:10 BUSINESS MEETINGS | THINK TANK

3:10 – 3:35 NETWORKING BREAK

3:35 – 4:05 INNOVATOR CASE STUDY: Integrate Personalization Into The Site User Experience

4:05 – 4:25 KEYNOTE SESSION BROUGHT TO YOU BY SPONSOR COMPANY

4:25 – 4:55 PANEL DISCUSSION: The Impact and Implications of New Payment Systems

5:00 – 5:30 BUSINESS MEETINGS | INNOVATION WORKSHOP


6:15 – 7:15 COCKTAIL HOUR


10:25 – 10:55 BUSINESS MEETINGS | THINK TANK: The Golden Rules For Customer Acquisition & Customer Retention



12:05 CLOSING LUNCHEON


DAY ONE: UNDERSTAND CURRENT TRENDS IN MOBILEJune 12, 2016

12:00 CONFERENCE REGISTRATION OPENS

1:00 SPONSOR ORIENTATION

1:10 DELEGATE ORIENTATION A brief welcome from the event organizer

with an overview of the day’s sessions and activities.

1:15 CHAIR’S WELCOME AND OPENING REMARKS

Jess Stephens, CMO, SmartFocus

1:30 ICE BREAKER: Speed Business Card-Swap and Delegate Introductions

Delegates have an opportunity to introduce themselves to one another in a “speed-dating” format. They are each given three questions to answer during the introduction and then move on to the next delegate.

2:00 KEYNOTE: Understand the Scope and Possibilities Of Mobile In The Age Of IoT, Apple TV And Wearables

Mobile is booming and new technologies such as wearables IoT and Apple TV are opening up new business possibilities and interactions with consumers. Explore how retailers are thinking about those platforms, how the Apple TV app store will function, if retailers need to invest in it and what other technologies could be game changers for commerce in the near future. · Assess the new ways of shopping and

usage of different channels · Interactive mobile commerce means what? · Explore how the proliferation of mobile

devices fosters a demand mindset change · Discuss the implications of wearables,

connected cars and smart refrigerators for commerce and business opportunities on the horizon

Michael Gartenberg, former Sr. Director, Worldwide Product Marketing, Apple

2:30 PANEL DISCUSSION: To App Or Not To App

· Assess the current landscape of apps · How to provide a relevant and compelling

experience through mobile · Hear how companies are using apps to reach

their VIP customer and extend the lifetime value of their loyal customers

Moderated by Anne Sophie Hurst, Managing Director, SF, Prolific Interactive

Chrissy Ginieczki, Vice President Ecommerce, Williams-Sonoma

Mark FelcanSmith, Director, Mobile and In-Store Digital Experience, Kohl’s Department Stores

Franco Ruggeri, VP, Mobile Products, Purch

3:00 PANEL DISCUSSION: The Agony of Choice - Responsive Web Design vs. Mobile Sites vs. Native Apps

If you have to make a choice it’s important to understand the advantages of all options when addressing your company’s mobile priorities. Hear from cutting-edge retail leaders about their decision making process and lessons learned from optimizing their mobile experience. · Understand current mobile trends in the retail

industry · Knowing your customer is half the battle:

understand which channel combination your customers use

· Assess the weaknesses, opportunities and threats of each mobile strategy

· Highlight how SEO is changing and your visibility in search engines depending on your mobile presence

Adele Dagher Nasr, Director, Marketing, 3 Day Blinds

Eric Tam, VP, Global Digital Experience and Commerce, Benefit Cosmetics


WBR Connect is a new division of WBR which focuses on bringing together the most senior-level executives for a by-invitation only gathering where they can share their actual business cases with other top executives and learn from a few selected solution providers about technologies that will aid them in their daily challenges. WBR Connect is a complement to our existing large scale conference business and serves as a sales platform for intimate business case sharing and gives us the opportunity to match senior executives with the solutions they need.

WBR - BUILDING RELATIONSHIPS ONE CONVERSATION AT A TIME.

DAY ONE: CONTINUED

3:35 BUSINESS MEETINGS

INNOVATION WORKSHOP Concurrent with Business Meeting

Lead by AppBoy



Personalization: How Much Is Too Much From personalized product recommendation

to personalized search results to personalized banner adds

4:40 NETWORKING BREAK

5:05 ROUNDTABLES - Suggested topics include: · Increase Customer Generated Content

To Drive Brand Loyalty: Shanin Molinaro, Vice President, Marketing,Hudson Bay Company, Lord & Taylor

· How Do You Decide What Features To Prioritize? Amanda Greenberg, Head of e-Commerce, KIND

· Assess the landscape of analytical tools to get the most out of your data

· What effective ways exist to measure content delivery

· Understand the effectiveness of each marketing tool and site performance

· Best practices for tracking and measuring in the ad space

· How to measure customer satisfaction



Lead by Blue Triangle Technologies


THINK TANK Concurrent with Business Meeting

Strategic Approaches To Reach The Global Market

Eric Tam, VP, Global Digital Experience and Commerce, Benefit Cosmetics

7:00 COCKTAIL HOUR Sponsored by LeanPlum



DAY TWO: OPTIMIZING THE MOBILE EXPERIENCEJune 13, 2016

7:45 BREAKFAST

8:45 CHAIR’S DAY TWO WELCOME by Branding Brand

9:00 INNOVATOR CASE STUDY: Hepsiburada’s Mobile Journey · Moving from a mobile site to a responsive

website · Outline how analytics were leveraged for

our decision making process · Highlight our decision making process for

design decisions made Ozgur Dogan, Chief Marketing Officer,

hepsiburada.com

9:30 PRESENTATION: Integrate Mobile Into Your Overall Cross-Device Omni-Channel Strategy · Key considerations when developing

a comprehensive mobile engagement strategy

· Cross-device interplay: How to create smooth transitions in the customer journey

· Customization pushing the right message at time through the right device

· Assess the different usage scenarios of mobile and how it can provide the most value to customers while driving sales

· Collect and leverage important data through mobile

· Tackling attribution and measurement Charis Marquez, Director, Site Merchandising/

Vertical Experience, Sam’s Club


10:25 DELEGATE TO DELEGATE & SPONSOR TO SPONSOR NETWORKING

Birds Of A Feather Session



The Epidemic Of Web Page Obesity - And Why It’s Not All Bad

Learn how web performance impacts your business and brand experience as you innovate to meet your customers demands. Everything you don’t know about mobile performance might be slowing you down. It’s possible to have your ‘heavy’ website and still be fast.

David Hsieh, VP Marketing, Instart Logic



What Agile Means For The Structure Of Your Teams

Justin Aronstein, Head of E-Commerce Conversion Rate and Web Development, Living Direct

12:10 LUNCH

1:15 USER EXPERIENCE ROUNDTABLES - Topics may include:

User experience trumps everything else when it comes to mobile and most customers will not give you another chance if you don’t get it right the first time. They will expect it to be a great experience and that means that it’s intuitive, convenient and fast. Discuss with peers lessons learned and how they have created compelling mobile experiences. · Leverage channel profiles to meet customer

expectations and give them the functionality they need

· Integrate Mobile with Social and Video · Increase repeat purchase behaviour: What do

you give the loyal customer that keeps them coming back?

· Leverage text messages for a customer feedback loop


DAY TWO: CONTINUED



Lead by Mobify



Let’s Make This Fun! Create customer engagement through gamification


3:35 INNOVATOR CASE STUDY: Integrate Personalization Into The Site User Experience · Mining data effectively and leverage data

analytics for a meaningful, personalized experience

· Integrate personalization at different touch points in the online experience

Kedar Deshpande, Head of Mobile Marketing Strategy, Zappos

4:05 Keynote Session Brought To You By Event Partner

4:25 PANEL DISCUSSION: The Impact And Implications Of New Payment Systems

The Payment space is currently exploding with many new options, credit card companies are moving to EMV chips to reduce fraud and support contactless card reading, while digital

wallets and mobile payment systems like google wallet and apple pay offer consumers a new, credit card free, convenient payment option. With most traffic moving drastically from desktop to mobile having options there is paramount. Understand how the new payment systems will affect your business. · Discuss if Mobile payments options add value

to the customer experience · Assess how different payment options tie

into loyalty · Balance security vs convenience · Understand the impact and implication of

EMV chips and digital wallets Colin Luce, Launch Team, North America,

Klarna Lisa Bankston, Director, Digital Marketing,

Harry & David



Key Considerations To Make The Transition From Personalized To Predictive



Tackling The Difficult Question Of Attribution

6:15 COCKTAIL HOUR


“Well managed conference that was probably the best I have ever attended. The timing was excellent and the communication was superb. This was a great combination of proficiency, customer awareness and business acumen. The people I had access to, the business leaders I was able to meet with and the blend of business and informal dialogue was a breath of fresh air setting this trip apart from the standard conference and conventions I have attended.” Gary Kazmer, General Manager Global e-Commerce, Crayola

WHAT PAST ATTENDEES SAY


DAY THREE: LEVERAGE MOBILE TO DRIVE IN-STORE SALESJune 14, 2016

7:15 BREAKFAST

8:15 PRESENTATION: The Customer Shopping Journey...Or Is It A Maze? Tackling Attribution In An Omni-channel World · Highlight strategies that improve customer

engagement and reduce attrition · The secret sauce to improve the lifetime value

of the customer · Understand attribution in the maze of

customer touch points Ramesh Swamy, Executive Vice President,

Curacao

8:45 INNOVATOR CASE STUDY: Let Me Show You How! Guiding The Interaction Of Consumers With New Technologies · Strategies to educate customers on new

technologies · What content to use · Integrate new technologies with other

platforms to push usage · How to connect the dots between different

platforms and management systems to track the customer end-to-end

Sasha Kadey, VP of Digital Marketing, Luxury Brand Partners

9:15 PANEL DISCUSSION: Beacons – Leveraging Mobile In The Physical World · Assess the status quo of beacon and geo-

fencing technology · Discuss the do’s and don’ts of beacon usage

based on recent pilots · Create user recognition that is not intrusive · How to target consumers with coupons

George Haynes, Head of New Media Marketing, Caesars Entertainment Corporation

Shanin Molinaro, Vice President, Marketing, Hudson Bay Company, Lord & Taylor

Johnny Volk, Head of Social Media, Stubhub


THINK TANK: Leveraging Local Social Concurrent with Business Meeting · How can a retailer take advantage of local

social · What social media channels should be

utilized · Examples of brands doing this today

Johnny Volk, Head of Social Media, Stubhub



The Golden Rules For Customer Acquisition & Customer Retention

John Rospenda, VP of Marketing, JustFab



Mobile Technologies That Enhance The In Store Experience



Mastering The Innovation Game Discuss with peers how they keep day to day

operations moving while innovating

12:05 CLOSING LUNCH


INTERESTED IN ATTENDING?

INTERESTED IN SPONSORING?

If you’re the Mobile or mCommerce leader in your business and could profit from exclusive knowledge sharing with your peers and insight into the most innovative technologies on the market, then Mobile Connect is designed specifically for you. To request an invite please contact:

Leah Price Head of Delegate Acquisition Phone: 646.200.7512 Email: [email protected]

Meet senior executives, benchmark and build relationships to advance deals with your target market. You’ll meet with companies that are qualified - and presently looking to - invest in your area of expertise. For more information on a customized package which can include: 1-to-1 meetings, networking and speaking engagements please contact:

Felippe Velloso Managing Director Phone: 646-200-7840 Email: [email protected]

WHERE ECOMMERCE INNOVATORS CONNECT · WHERE ECOMMERCE INNOVATORS CONNECT June, 12-14 2016 •...

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