Where Digital Marketing is Headed, and How Your Brand Can Get There Before the Competition - Ronell...

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WHERE DIGITAL MARKETING IS HEADED: HOW TO ARRIVE BEFORE THE COMPETITION Ronell Smith [email protected] | @ronellsmith

Transcript of Where Digital Marketing is Headed, and How Your Brand Can Get There Before the Competition - Ronell...

Page 1: Where Digital Marketing is Headed, and How Your Brand Can Get There Before the Competition - Ronell Smith, Moz

WHERE DIGITAL MARKETING IS HEADED: HOW TO ARRIVE

BEFORE THE COMPETITION

Ronell Smith

[email protected] | @ronellsmith

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Looks Can Be Deceiving

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I’m not prepared for

this!

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Sentiment Of Marketers

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Let’s Start with the Obvious Ingredients of Better Marketing

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The world is freaking complicated, so let me start with everything I don’t know … 900 years from now, I will fix what’s broken today. …Get good at what you do.”

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Get GOOD at what you DO.

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Our Past Contains Clues About The Future

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2015

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Tweets Go Organic!

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Google

Non-Mobile-Friendly Websites

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Content Shock

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Rich Answer

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User Experience Became A Priority

Almost Everone

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MObilegeddon

APRIL - 2016

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5 Big Trends that will Impact Digital Marketing in 2016

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RankBrain: Google’s New Machine Learning Algorithm

#1

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Unique Queries

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RankBrain On Display?

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MObilegeddon

Links Content

RankBrain

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Web Searcher

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Strategy: Have one goal for each page on your site. Continue optimizing for that goal.

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Mobile & Voice Search Dominance

#2

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The Future Has Arrived

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55% of teens and 41% of adults use voice search every day. –Google

Google Study

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Local Intent Reigns Supreme

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I want it fast; I want hassle-free.

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Review Grade + Proximity= Winning

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Request-review form is a game-changer

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MObilegeddon

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Become a 10X Brand #3

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Brands deliver the best experience, consistently.

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“Your brand must be 10X better known, 10X more trusted, 10X more referenced,” says Eric Enge, CEO, Stone Temple Consulting

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Key Components of 10X Brands

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Positive Ubiquity

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I’m here for you.

Don’t make this creepy.

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Share ONLY the best content

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Go Above & Beyond

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YouMoz

Encourage SME’s On Staff

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Your Audience = Protection

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Audience FTW

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YouMoz

Top Of Mind > Tops In SERPs

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Be The Best Answer On The Web #4

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It might be better to be No. 0 than to be No.1—Dr. Pete, Moz

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One brand owns TWO top organic spots

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Stone Temple Consulting

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Plumbing Client’s

Perception Of Our results

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Get GOOD at what you DO.

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Get good at

what YOU do.

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Ronell Smith

[email protected]| @ronellsmith

THANK YOU


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