Where Are We Going - SXSW 2011
-
Upload
josh-williams -
Category
Technology
-
view
3.607 -
download
3
description
Transcript of Where Are We Going - SXSW 2011
WHERE ARE GOING?We
I’m @jw + the hashtag is #wrwgoing
Thursday, March 17, 2011
The Preface
Thursday, March 17, 2011
In the BEGINNING...
Thursday, March 17, 2011
The following is a brief history of how we accidentally created social travel service,
and why we’re making it up as we go.
Thursday, March 17, 2011
Iconfactory circa 1999
Thursday, March 17, 2011
Firewh!l Design
Inspired by Iconfactory’s Pixelpalooza,I got into pixel art, drew hundreds of icons,
and met my first two co-workers.
Thursday, March 17, 2011
Blinksale
Thursday, March 17, 2011
Blinksale
• Frustrated with our billing solution, we wrote our own and decided to make it fun. And useful.
• Thank You Notes were an unusual selling point that resonated with those who used the service.
Thursday, March 17, 2011
IconBuffet
Thursday, March 17, 2011
• 50,000 people came to collect icons and trade them with friends.
• Fewer than 15 percent of those people actually used the icons for a design project.
IconBuffet
Thursday, March 17, 2011
Causes
• Causes was envisioned as a standalone site to encourage social giving.
• Causes was re-imagined as a Facebook application and$30 million has been raised.
Thursday, March 17, 2011
Thursday, March 17, 2011
PIVOT PRESENTto the
Where are we now?
Thursday, March 17, 2011
PackRat
• PackRat was created at a scale that assumed most people would playone hour a day.
• We quickly learned our core audience was playing 6-10 hours a day.
Thursday, March 17, 2011
PackRat
Thursday, March 17, 2011
Then Farmvie Ha#ened
Thursday, March 17, 2011
What now?
Thursday, March 17, 2011
Viva la iPhone
Mobile changed everything.
Thursday, March 17, 2011
The Epiphany
Thursday, March 17, 2011
Thursday, March 17, 2011
The Totem
How do we inspire people to connect with the real world?
Thursday, March 17, 2011
Can we use real world connections to inspire people
to discover and shareamazing places?
Thursday, March 17, 2011
Landmarks
Thursday, March 17, 2011
F"tba Stadiums
Thursday, March 17, 2011
Baseba Stadiums
Thursday, March 17, 2011
Airports
Thursday, March 17, 2011
Walt Disney World
Thursday, March 17, 2011
Add Go to a Wallabyand you get a Gowalla. Really.
Thursday, March 17, 2011
Stay true to your vision.
Thursday, March 17, 2011
FADS THE FUTUREvs.
Where are we going?
Thursday, March 17, 2011
The Fads
• Checking In
• Game Mechanics
• Badges
• Geo-blah-blah-blah...
Thursday, March 17, 2011
Check In Overload
• Checking In is the status update for the places we go. It has succeeded where other concepts have failed.
• Now we’re checking into television, books, video games, states of consciousness, and more.
Thursday, March 17, 2011
Game Mechanics
• A new wave of services are repurposing ideas from Farmville and World of Warcraft.
• Games provide simple incentives for completing ordinary tasks.
Thursday, March 17, 2011
Game mechanics are subservient to the usefulness
of the service.
Thursday, March 17, 2011
“Badges? We don’t needno stinking badges.”
Thursday, March 17, 2011
Badges
• Badges are the poster child for the success of location-based services, but there’s nothing new under the sun.
• Badges and achievements are driving activity around the web,but are they really?
Thursday, March 17, 2011
Social validationis the primary driver
for activity on today’s web.
Thursday, March 17, 2011
Social Validation
• We share on Facebook in order to receive comments and likes.
• We post to Twitter with the hope of being re-tweeted.
• We upload to Flickr to be favorited.
Thursday, March 17, 2011
Epic Mix
Thursday, March 17, 2011
Fitbit
Thursday, March 17, 2011
Quora
Thursday, March 17, 2011
Gratuitous Hugh Jackman
Thursday, March 17, 2011
Geo-noise• Every week a new location-based
service is born with a vision to cash in.
• Location in and of itself is boring.People don’t care about the technology.Nor should they.
• Context matters.
Thursday, March 17, 2011
Conclusion• Checking in is a temporary solution.
• Badges and game mechanicsare not the special saucethat magically makes everything tasty.
• The industry must becomepeople friendly.
Thursday, March 17, 2011
“The Future isn't what it used to be.I'm not surprised, I'm not surprised.Most of us live on boats of luxury.
We're so confined. We’re so confined.”
G$d Morning by Rogue Wave
Thursday, March 17, 2011
The Future
• Mobile, Background Services andPassive Applications
• Community
• Social Good
• Story
Thursday, March 17, 2011
Get off your a$!
• People have visited places nearly3 million places in every country in the world with Gowalla.
• Location is the secret ingredient to amazing mobile experiences.
Thursday, March 17, 2011
TrS-80
Thursday, March 17, 2011
TrS-80 of the Future
Soak this one in.
Thursday, March 17, 2011
For mobile services to become truly useful,they must not interrupt our daily
lives or social interactions.
Pa$ive A%lications
Thursday, March 17, 2011
Gratuitous Hugh Jackman
Thursday, March 17, 2011
Social G"d
• Obama’s Presidential Campaign
• Iran Election on Twitter
• Text Ten Dollars toHaitian Earthquake Relief
Thursday, March 17, 2011
What about social good on the web?
Thursday, March 17, 2011
The Case Against Corporate Responsibility
“The idea that companies have a responsibility to act in the public interest and will profit from doing so is fundamentally flawed...
Governments are a far more effective protector of the public good than any
campaign for corporate social responsibility.”
An!l Karnani, WSJ
Thursday, March 17, 2011
And to that we say...
Thursday, March 17, 2011
With every pair you purchase,TOMS will give a new pair of shoes
to a child in need.ONE for ONE.
TOMS Shoes
Thursday, March 17, 2011
“I think many of our problems as a country would be solved if people had thick passports.
There's just no substitute for actually going and seeing things.”
Ma% Damon
Thursday, March 17, 2011
Gamification isn’t cool.You know what’s cool?Story is cool.
Thursday, March 17, 2011
PDX > PHX > AUS
Travel Stories
IAH > ORD > CDG
Thursday, March 17, 2011
SXSW @ ACC
Thursday, March 17, 2011
Will your system be alrightWhen you dream of home tonight?There is no message we're receiving
Let me know, is your heart still beating?
Are we human or are we dancers?
The Kiers
Thursday, March 17, 2011
Co&uni'
• Flickr and Wikipedia set the example.
• Nearly 3 million places crowdsourced on Gowalla(we were naive).
• 10,000 daily photos
Thursday, March 17, 2011
What does this meanfor services like Gowalla?
Thursday, March 17, 2011
OOO"""(h!!!
Thursday, March 17, 2011
Double Rainbow
• Find the extraordinary in the everyday.
• Surprise and delight people when they check in, tell a story or share a photo.
• Inspire people to discover and share the world with their friends.
Thursday, March 17, 2011
What does this meanfor you and the projects
you’re creating for tomorrow?
Thursday, March 17, 2011
Surprise!
• Creating products that providereal value to real people.
• Build a community... then delight it!
• Connect people with the real world.
• Inspire people to do the extraordinary.
Thursday, March 17, 2011
Find me on Twitter @jwBadass Background Illustration by Will Bryant
Thursday, March 17, 2011