Where Are My Customers?

How Location Based Marketing Changes Everything

Why Brands, Consumers & Marketers Should Pay Attention

Who We Are…

Aaron Strout, Head of Location Based Marketing, WCG Co-author Location Based Marketing for Dummieshttp://blog.stroutmeister.comhttp://twitter.com/aaronstrout

Eric Miltsch, Internet Director, Auction Direct USACo-Founder, CarZar iPhone apphttp://WhatDidEricSay.comhttp://twitter.com/emiltschhttp://twitter.com/auctiondirect

What are Location Based Services?Engaging new & current customers

to drive loyalty, word of mouth marketing and referrals

Who Doing It Right?

Buffalo Wild Wings

SCVNGR Challenges – Picture sharing• Prizes• Free soda• Wild Wings gift cards.

Grand Prize: NBA finals with Scottie Pippen.

ResultsNearly 200,000 unique playersCompleted 1.3 million challenges across multiple locations

Who Doing It Right?

Disney & Gowalla

• Virtual Pins awarded at keyattractions

• Deeper engagementwith theme park and its staff

• Sources demographic information • Provides strong recognition

Who Doing It Right?Auction Direct Service Specials

• 1st Time Check-in Specials – Free Oil Changes• Extended branding efforts at new location• Deepened relationships at exiting locations• Tracked walk-in traffic• Converted to accountable sales

Why Are LBS Users Important?

Why Would I Want To Do This?

Deals: If you got a $20 gift card every time you checked into Sports Authority, would you? [hint: if you attach your Amex to foursquare and check-in, you will]Discovery: Ever been to a new city and wondered, “Where should I eat? Or get a haircut? Or buy good wine?

Loyalty: What if every time you checked into a hotel, you also “checked-in” and got an extra 50-100 reward points?

Getting Started – How To…1. Claim your location on the top location based providers.

Getting Started – How To…2. Pick 1-2 services: Depending on your goals, customer usage & overall fit.

Getting Started – How To…3. Find your influencers & get to know them better! (Mayor, ambassador, top of leader board)

Getting Started – How To…4. Set goals. What do you want to do? Drive foot traffic? Build loyalty? Drive deeper sales?

Getting Started – How To…5. Create an Offer

Ben & Jerry’s Rule” named after one of the first successful Campaigns on foursquare:

3 scoops of ice cream for $3 for everyone that checked in (cost for 3 scoops is normally $5.50).Plus, the mayor got a free extra scoop.

Getting Started – How To…6. Measure, Track & Optimize

Where Are We Going?

Niches – Social Consciousness

Thank You…

Aaron Strout, Head of Location Based Marketing, WCG Co-author Location Based Marketing for Dummieshttp://blog.stroutmeister.comhttp://twitter.com/aaronstrout

Eric Miltsch, Internet Director, Auction Direct USACo-Founder, CarZar iPhone apphttp://WhatDidEricSay.comhttp://twitter.com/emiltschhttp://twitter.com/auctiondirect