Where America Japanese

2014 Where® AMerICA - JAPANeSe edItIoN

where® AMERICA

wheretraveler.com

日本語版

Rev. A

pril ‘14

Where® America. The complete guide for the Japanese traveler.

Where® AMerICA is an essential guide to America created specifically for Japanese travelers. Presented in Japanese, this portable, guidebook-style magazine is the publication travelers take with them when they explore the United States. Where America showcases the best of top destinations across the country, focusing on the cities and sites most frequented by visitors from Japan, including Honolulu, San Francisco, Los Angeles, Las Vegas, Chicago, New York and Seattle. With an upbeat cover, insightful editorial and informative content about where to go and what to see, Where America is the

must-have visitors guide for Japanese travelers, top Japanese travel and tour agents and hotel concierges. Up-to-date information curated by our local editors in each market provides expert recommendations on what Japanese travelers are looking for most – dining in gourmet restaurants, shopping everywhere from designer boutiques to outlet malls, seeing the top structures and sights, relaxing beachside and participating in local tours. Where America is distributed by key travel and tour agents in Tokyo, Kyoto and Osaka, Fukuoka, Nagoya, Sapporo and Sendai, and by targeted concierges in each featured U.S. city.

where® AMERICA

日本語版

Rev. A

pril ‘14

Visitor arrivals from Japan:2008: 3,200,000

2010: 3,386,000

2012: 3,700,000

2013: 3,772,000 (est.)

2014: 3,847,000 (est.)

2015: 3,886,000 (est.)

2016: 3,992,000 (est.)

A significant segment of travelers to America, the Japanese tourism numbers are back on track, with an expected 3% increase in the number of tourists making the trip to the United States each year.

While in the United States, Japanese tourists are spending more and more each year. In 2012 alone, Japanese tourists poured $16.5 billion into shops, hotels, restaurants and other points of interest, compared to $14.6 billion in 2010. On a per-person basis, that’s more than a $6,000 increase in spending over two years.

Some of the most popular destinations for Japanese leisure travelers are America’s finest cities. In addition to visiting the top U.S. cities, many travelers are taking side trips: from Las Vegas to the Grand Canyon; from New York to see Niagara Falls and more.

JAPANeSe VISItorS:

A significant source of foreign tourists, Japan was ranked the 4th-highest nation in terms of visitors to the United States as well as the 2nd-place nation when it came to visitor spending.

While in America, it’s safe to say that most Japanese will be spending money in the nation’s restaurants and shops. In 2011, 93% of Japanese visitors participated in shopping and 87% ate out in American restaurants.

INterNAtIoNAl StAtSFrom U.S. department of Commerce International trade Administration Visitor Arrivals from Japan:

luxury shopping. Michelin Star-awarded dining spots. Breathtaking beaches and natural wonders. World-famous landmarks. Where America covers it all.

An essential guide to America for Japanese visitors, Where America knows where travelers want to go.

Per person, Japanese travelers spent $6,000

more in the United States in 2012 than they did in 2010, and that amount is expected to increase

steadily.

日本語版experience AmericaWith an annual circulation of 120,000 copies, Where America is distributed in Japan by top travel and tour agencies and by high-end hotel concierges in each of the cities represented in the magazine. Where America reaches Japanese travelers before and after they arrive in the U.S.

Captivating editorial• Shopping• Dining and Nightlife• Entertainment• Historic Sights and Educational Museums• Easy-to-Use Maps

Comprehensive Circulation• Annual circulation of 120,000 copies• 60,000 copies per issue• Publishes two times a year• Annual circulation of 96,000 copies in Japan• Annual circulation of 24,000 copies in U.S. markets

where® AMERICA

wheretraveler.com

日本語版

Rev. A

pril ‘14

where® AMERICA

wheretraveler.com

日本語版

.

Japanese outbound travel is the highest it has been in 12 years.

Much of the travel in 2013 was due to a renewed appreciation for family and friends following the 9/11 disasters.

Japan’s First Choice:

• Book through travel agency

• Main purpose of trip is leisure and holidays

• Biggest activity is shopping

• Largest region to visit is the Pacific Islands (62%)

• Travel to the Hawaiian islands the most (41%)

• Honolulu is the top visited city in the US (55%)

Top two-way airline passengers from Japan: Guam, Saipan, Honolulu, SF, Seattle, LA, Minneapolis, Chicago, Dallas, Washington DC, New York

Japanese made up of 51% of all travel from Asia and 12% of all overseas travel to the US (2.92m).


日本語版

Rev. A

pril ‘14

wheretraveler.com

Sizes, Specs & Schedules

BAre-BoNeS SPeCIFICAtIoNSColors: CMYK process only

Fonts: Use ONLY PostScript Type1 or OpenType (or create outlines of all text)

Files: We prefer PDF/x1a when properly created from files that conform to our specifications. We can accept native files in InDesign, with Photoshop (bitmap) and Illustrator (vector) images.

live Area: All critical matter must be kept within the non-bleed live area dimension. Add 1/2" on each side of center line of spine for safety margin. Ads not conforming to the above dimensions will be modified to fit the appropriate space at the advertiser’s expense.

Note: See teChNICAl INForMAtIoN sheet for further instruction.

ProdUCtIoN SChedUleISSUe Ad CloSe MAterIAlS dUeJuly May 6 May 16January 2015 November 7 November 14

where® AMERICA

Full Page5.75" x 7.75"

1/2 horiz.5.75" x 3.8125"

2-Page Spread13.25" x 9.25" (with bleed)

SPeCIFICAtIoNS UNIt NoN-Bleed Bleed trIM Full Page 5.75" x 7.75" 6.75" x 9.25" 6.5" x 9"

2-Page Spread 12.25” x 7.75” 13.25” x 9.25” 13” x 9”

1/2 Horizontal 5.75" x 3.8125"

Advertising Rates2014 Where® AMerICA - JAPANeSe edItIoN

where® AMERICA

wheretraveler.com

日本語版

Rev. A

pril ‘14

rAteS/SIzeS (4 color ads, per issue rate) UNIt 1x 2x

2-page spread $7,875 per issue $7,000 per issue

Full page $4,500 per issue $4,000 per issue

Half page $2,750 per issue $2,500 per issue

rAteS For PreMIUM PAgeS UNIt 1x 2x Cover 2 $5,400 per issue $4,800 per issue

Cover 3 $5,175 per issue $4,600 per issue

Cover 4 $5,400 per issue $4,800 per issue

Page 1 $5,175 per issue $4,600 per issue

*Bleed safety: Keep all live matter 1/4” from the trim size on all four sides. **Add 1/4” on each side of center line of spine for safety margin.

All ads must conform to the dimensions above. If they do not, the ad will be modified to fit the appropriate space at the advertiser’s expense.

Full Page5.75" x 7.75"

1/2 horiz.5.75" x 3.8125"

2-Page Spread13.25" x 9.25" (with bleed)


where® AMERICA

wheretraveler.com

日本語版

Rev. A

pril ‘14

Essential Distribution (hotels and other locations)

Proudly distributed at these locations.

toKYoAmnet Inc.Hankyu TravelOverseas Travel AgencyPurpose Japan Co.S Planner Co.Tabikobo Co.Travel Gallery

oSAKAAmnet Inc.Hankyu TravelOverseas Travel AgencyPurpose Japan Co.S Planner Co.Tabikobo Co.Travel Gallery

FUKUoKAAmnet Inc.Hankyu Travel

Overseas Travel AgencyS Planner Co.Travel Gallery

NAgoYAHankyu TravelOverseas Travel AgencyTabikobo Co.

SAPPoroTabikobo Co.

SeNdAITabikobo Co.

hAWAII, oAhUAqua Skyline at Island Colony Aston Waikiki Banyan Aston Waikiki Beach Hotel Aston Waikiki Sunset Doubletree by Hilton Alana

Waikiki

Halekulani Hawaii Convention Center Hawaii Prince Hotel Hawaii Visitors & Convention

Bureau Honolulu International Airport –

International Arrivals Hotel Renew Hyatt Regency Waikiki Beach

Resort & Spa JW Marriott Ihilani Resort & Spa The Kahala Hotel Moana Surfrider, A Westin Resort Queen Kaahumanu CenterRamada Plaza Waikiki Royal Hawaiian Hotel Sheraton Waikiki Trump International Hotel Waikiki

Beach Walk USS Battleship Missouri

Memorial (Pearl Harbor) Waikiki Sidewalk Kiosk: Kalakaua

Avenue near Kuhio Avenue Waikiki Sidewalk Kiosk: Kalakaua

Ave., fronting T Galleria by DFS

hAWAII, the BIg ISlANdAmnet Inc.Hankyu TravelKing’s Shops in WaikoloaTabikobo Co.

ChICAgoAbsolutely Segway ToursAloft Chicago O’HareAmtrak Passenger ServiceThe Blackstone Chicago Hilton & TowersChicago Marriott Chicago Premium OutletsChinatown Chamber of

CommerceClub Quarters HotelClub Quarters Hotel-WackerComfort Inn & Suites Downtown

Conrad Chicago HotelCourtyard by Marriott-Mag MileCourtyard by Marriott-River NorthDana Hotel & SpaThe DrakeEmbassy Suites ChicagoEmbassy Suites LakefrontFairfield Inn & Suites ChicagoFairmont Chicago, Millennium

ParkFour Points by SheratonFour SeasonsHard Rock HotelHoliday Inn Mart PlazaHotel 71/Wyndham Grand

Chicago LakefrontHotel AllegroHotel IndigoHotel InterContinentalHotel SaxHyatt Chicago Mag MileHyatt McCormick Pl.Hyatt Regency Chicago


where® AMERICA

wheretraveler.com

日本語版

Rev. A

pril ‘14

Essential Distribution (hotels and other locations)

Intercontinental Rosemont O’Hare

The James HotelJW MarriottKinzie Hotel ChicagoMacy’s Visitor CenterMacy’s Visitor CenterMidway Tourism (Chicago

Midway)Millennium KnickerbockerNavy PierO’Hare AirportOmni ChicagoPalmer HousePark HyattThe PeninsulaResidence Inn by Marriott/

SpringHill SuitesSegway Tours ExperienceSheraton Chicago The Shops at North BridgeTravelers Aid - O’Hare Int. Airport

Trump International Hotel & Tower

W Hotel City CenterWestin Hotel Michigan Avenue

lAS VegASBellagioHankyu TravelJW MarriottMandalay BayParisMandarin Oriental

loS ANgeleSAmnetHankyu Travel

NeW YorKThe Alex Hotel now WyndamAmnetCarvi HotelCassa Hotel

Club Quarters World Trade Center

Dream DowntownHelmsley Park LaneHilton New YorkHotel Plaza AtheneeThe James HotelJW Marriott Essex HouseMacy’sMandarin OrientalManhattan House ResidentialMichelangeloMilford Plaza HotelNew York Marriott MarquisNew York PalaceNYC & CO. Chinatown KioskPeninsulaThe PierreRitz Carlton Battery ParkRoger SmithSetai Fifth AvenueSmyth Tribeca

St. GilesTribeca GrandTribeca SheratonTrump InternationalW Downtown ResidencesWaldorf AstoriaWellington HotelWestin Grand Central

SAN FrANCISCoCalifornia Welcome Center – Pier 39The Fairmont San FranciscoFour SeasonsGrand HyattHankyu TravelJW MarriottMandarin Oriental Stanford Shopping CenterWestfield Centre

SeAttleThe Fairmount Olympic Hotel

Grand Hyatt SeattleHankyu TravelHilton SeattleHotel 1000Hyatt Regency BellevueMarriot Seattle Waterfront HotelPan Pacific HotelRed Lion Hotel Fifth AvenueSheraton Seattle Hotel & TowersWestin Bellevue The Westin Seattle


where® AMERICA

wheretraveler.com

日本語版

Rev. A

pril ‘14

Technical Information

MeChANICAl reqUIreMeNtS• Where® is produced in accordance with accepted standards for web offset printing

(SWOP), using four-color process inks (CMYK). Please refer to these standards for more information. You may obtain these at http://www.idealliance.org/specifications/swop/.

• No film will be accepted.

• Final digital ads should be supplied as PDF/x1-a or Press format PDFs, saved as version 1.3 (Acrobat 4.x) with high-resolution transparency flattening. Include all fonts subsetted at 100%. These files must be created using one or more of the following software programs only: Adobe InDesign, PhotoShop or Illustrator, and QuarkXpress. PDFs may be generated directly from the application or distilled from PostScript files using Acrobat Distiller. Please do not use Microsoft Publisher or Office applications as these cannot create acceptable PDFs.

Build your ad so that it conforms to these specifications AT FINAL SIZE:

• Image (photo) files should be 300 pixels per inch in CMYK, in Tiff or EPS formats. Onebit images (such as black and white logos) should be minimum 600 pixels per inch.

• Check that all colors used are 4/C process colors (CMYK). No Pantone, RGB, or Lab Color.

• Check that the maximum total ink coverage (TAC) does not exceed 280%.

• Minimize the number of steps used to create a gradation or blend.

• Provide 1/4" bleeds (image beyond trim) in bleed ads.

• Keep all live matter 1/4” from the trim on all four sides.

• All ads must conform to the spec sheet dimensions. If they do not, the ad will be modified to fit the appropriate space at the advertiser’s expense.

• Files must be in .zip format if compression software is used.

• Ad Proofs: We follow industry standards on press. If running a color ad, you may supply a color proof which we will check for content. Please note that consumer inkjets cannot be relied upon to predict press color as the inks used are not true press colors (i.e. they cannot always be achieved in process printing).

geNerAl INForMAtIoNMVP is not responsible for nor guarantees the accuracy or reproduction quality of materials which do not meet these specifications. Changes to supplied materials will be made by the publisher only on written instructions from agency or client, and such changes must be received at least 30 days prior to cover date. MVP can accept native files in a limited number of formats. Changes can only be made if the native files, fonts and graphics are supplied. MVP endeavors to comply with all advertiser’s changes. However, MVP assumes no responsibility for errors and omissions resulting from such changes.

ShIPPINg INForMAtIoNAll MAterIAlS MUSt Be reCeIVed oN or BeFore ISSUe CloSINg dAte.

CANCellAtIoNS Cancellations not received in writing prior to the space reservation date will not be accepted.Advertisers not completing contract schedule are subject to short rate.

ShIPPINg INForMAtIoNAds can be submitted on CD, DVD or via electronic transmission. Please contact your sales rep regarding digital transfer of ad materials. Many of our publications can accept materials by a proprietary web-based system called AdDrop. Please ask your publication's Advertising Services Coordinator for unique and private ftp credentials if AdDrop is un-available. We do not have a "common use" ftp site for security reasons.

or MAIl to:Where6011 Variel Ave.Woodland Hills, CA 91367 ph:(818) 716-7484, fax:(818) 716-7583

Be sure to include your Web address

in your ad creative.

Online editions will include your ad exactly as it appears in print, but for us to legally link the ad to your website,

your Web address must be included in the ad.

Where America Japanese

Documents

Transcript of Where America Japanese