Whenever. wherever.. Concept “ globalAssistant is a personal digital assistant (PDA) with...

Business Plan..globalAssistant.. ......

.. globalAss Ltd... ......

whenever.

wherever.

Fredrik Andersson <[email protected]>Fredrik Hacklin <[email protected]>Henrik Jaakkola <[email protected]>Mikko Viitanen <[email protected]>



Concept

“globalAssistant is a personal digital assistant (PDA) with communication and positioning facilities”

Simplicity to the User

Compatibilityof all components

Maximized convenience!



Products

globalAssistant globalAssistantserver globalAssistantlocationserver

Client application

Terminal

Private information

Stored here

Data storage

User information and

profile stored here

Co-ordination of

information exchange

Storing and providing

location dependent

information

Hierarchy similar to DNS

No central world server



Infrastructure



Calendar Feature

• Private and public part

• Ability to make appointments

• Access to others public calendar • Public calendar located in the globalAssistantserver

• Private in the terminal



Map&Positioning Feature

• Locating your friends

• Locating services in your surroundings • Positioning based on GPS/Cell info

• Location dependent informationfrom the globalAssistantserver



Advertisements on globalAssistantlocationserver

• Companies can advertise to potential customers who are in the neighborhood

• Companies can buy advertisement space to coverwhole countries • Hierarchical structure canbe used for targeting the audience



Communication

• Chat

• Paging

• E-mail

• Voice • GPRS/UMTS providea fast link to the Internetgateway



Market SegmentsPrivate Users Infrastructure Providers Service Providers

Trend-setters

Young, well educated

Technology oriented

Business men

Children

Family members

Tourist offices

Fair centres

Shopping centres

Exhibition galleries

Airports

Cities

Communities

Education centres

Countries

Stores

Event organisers

Theatres

Traffic services

Weather services

Sightseeing services

Potential customers for

globalAssistant

Potential customers for

globalAssistantlocationserver

Potential customers for advertise

space on a

globalAssistantlocationserver



Terrestrial Mobile Service Users



Estimated Number of Users for globalAssistant



Business Strength - Market Attractiveness

•Airports•Countries

Market AttractivenessB

usi

ness

Str

engt

hMediumLow High Very High

Medium

Low

High

Very High

•Education centers

•Shopping centers•Tourist offices

•Traffic services

•Theaters

•Children•Exhibition gall.•Fair centers•Family members

•Cities•Communities•Stores•Whether services

•Businessmen•Technology oriented•Trend setters•Young, well educated

•Event organizers•Sightseeing serv.



Positioning: Calendar Feature

= Conventional digital calendars

= globalAssistant

Var

iety

of

func

tion

s

Information sharing

Poo

r

A

vera

ge

Goo

d

Poor Average Good



Positioning: Map&Positioning Feature

= Conventional GPS

= globalAssistant

Pre

sent

atio

n o

f O

WN

pos

itio

n

Presentation of OTHERS position

Poo

r

A

vera

ge

Goo

d

Poor Average Good



Positioning: The Add-Server

= Internet advertising

= globalAssistant

Au

dien

ce t

arge

tin

g

Feedback time

Poo

r

A

vera

ge

Goo

d

Poor Average Good



Positioning: Communication

= Mobile phones

= globalAssistantCon

nect

ivit

y

Convenience

Poo

r

A

vera

ge

Goo

d

Poor Average Good



Dynamics of Unit Market Price

Introduction Honeymoon Intense Competition

>600 USD

500 USD

300 USD

Market Price, USD

Time



Sales Projections



Questions?

…will be answered after the Video!

Thank you!

Whenever. wherever.. Concept “ globalAssistant is a personal digital assistant (PDA) with...

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