Measuring the Social Media Chatter of the 2011 Super Bowl Commercials
When the Super Bowl began, the commercials that aired in 1967...
Transcript of When the Super Bowl began, the commercials that aired in 1967...
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WhentheSuperBowlbegan,thecommercialsthatairedin1967werejustregularadswithnothingspecialaboutthem.
WorksCited:“1984(AdverGsement).”Wikipedia,WikimediaFoundaGon,5Mar.2020,
en.wikipedia.org/wiki/1984_(adverGsement).
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Until Jan 22nd, 1984 ... Half-time
WashingtonRedskinsv.
LosAngelesRaiders
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1984MacintoshCommercial
DirectedbyRidleyScoU(AlienandBladeRunner)
Cost$1.6milliontoproduce.
Thecommercialhastakenonlegendarystatusas“thebiggestsinglesplashinthehistoryofadverGsing.”
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Thead’spurposewastoannouncethereleaseoftheMacintosh,AppleCorporaGon’snewpersonalcomputer.
WhenthisadverGsementaired,ApplewasinafightwithIBMtowincontrolofthepersonalcomputermarket.
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IBMwasfamousforitsrigidcompanystructureandinsistenceonthatitsemployeesmaintainthe“blue-suitedcorporatelookanda\tude”.ThenicknameforIBMis“BigBlue.”
Intheearly1980’s
Apple’simagewasamaverick,anG-corporatecompany.
Thecompanyencouragedemployeestowearjeansandt-shirtstowork.
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TheadwasalmostnotairedbecauseofthehighcostofairGmeduringtheSuperBowl.
Itcost$400,000toproduceandwasgoingtocost$800,000toappearONCEduringtheSuperBowl.
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SteveWozniak(co-founderofApple)hadthistosay:"Oneevening…SteveJobsgrabbedmeandsaid,'Hey,comeoverhereandlookatthis.'Hepulledupa3/4-inchVCRandplayedthead.Iwasastounded.Ithoughtitwasthemostincrediblething.Thenhetoldmethattheboarddecidednottoshowit.Hedidn'tsaywhy.Iwassoshocked...
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StevesaidweweregoingtorunitduringtheSuperBowl.Iaskedhowmuchitwasgoingtocost,andhetoldme$800,000.Isaid,'Well,I'llpayhalfofitifyouwill.’
IfigureditwasaproblemwiththecompanyjusGfyingtheexpenditure.IthoughtanadthatwassogreatapieceofscienceficGonshouldhaveitschancetobeseen.”
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ItwasesGmatedthecommercialreached46.4percentofthehouseholdsinAmerica,afull50percentofthenaGon'smen,and36percentofthewomen.
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TheadwaspaidtoaironlyONCE.
• AnyapprehensionApplemayhaveharboredregarding1984disappearedsecondsajerthespotran.SwitchboardsimmediatelylitupatCBS,andApplewithcallsdemandingtoknow,"Whatwasthat?"Loveitorhateit,thecommercialdemandedaUenGonandsparkedwidespreadcontroversy.
• ItwouldulGmatelygarneranesGmated$5millioninfreepublicity;allthreetelevisionnetworksandnearly50localstaGonsairednewsstoriesaboutthespot,mostreplayingitinitsenGrety,andhundredsofnewspapersandmagazineswroteaboutthephenomenon.
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AdverGsingAgedeclared“1984”theCommercialoftheDecadeforthe1980’sandthenin1995nameditthe“greatestcommercial”ofthelastfijyyears.
Thecommercialwentontowinover30adverGsingindustryawards.
In1999,TVGuidenameditthebestcommercialevermade.
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ItisnowconsideredamasterpieceinadverGsing,andiswidelyregardedasoneofthemostmemorableandsuccessfulAmericantelevisioncommercialsofallGme.
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