When Out Of The Box Isnt Enough | Extending Beyond Miva | Miva Conference 2010
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Transcript of When Out Of The Box Isnt Enough | Extending Beyond Miva | Miva Conference 2010
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Miva Conference 2010 | session two
When out of the box isn’t enoughWhen out of the box isn t enough.a three segment track presented by
Bryan Landaburu (@fuze)
President
Fuze
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Recap of session oneRecap of session one
If you joined us, then you saw some of these solutions in play.If not, welcome.
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Panel IntroductionsPanel Introductions
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Panelists• Bryan Landaburu, President, FUZEblox CMS @fuze
• Scott Zielinski ‐ B7 ‐ SearchSpring @b7i
S P t N tBl F dE t A t T @ t• Susan Petracco ‐ NetBlazon ‐ FeedExact, AccurateTax @spetracco
• Mike Heberle ‐ PowerReviews
• Barney Stone ‐ StoneEdge (tbd) @barneystone• Barney Stone ‐ StoneEdge (tbd) @barneystone
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What is SaaS?What is SaaS?
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What exactly is SaaS?• The Acronym means
Software as a Service
I t lit it i i il t
• In practice it means– nothing to install
limited maintenance• In actuality, it is similar to leasing functionality
• Almost every industry has
– limited maintenance
– uptime reliability
– easy to integratey ySaaS solutions
• Gaining validity and l it b f th
– easy to cancel(if you aren't happy)
– huge feature setpopularity because of the progression of web technology
– rapid deployment
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Hi. My name is Bryan.Hi. My name is Bryan.
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FUZEFUZE
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Particulars• A digitally‐led agency est. 2003
• We develop & execute campaigns for clients nationwide that include:– Web, application, system, UI design
– Content Management Systems
– Business process designp g
– E‐mail marketing
– Blog strategy
– Social & mixed media campaignsp g
– E‐Commerce development
– Search Marketing (SEO/PPC)
– Advanced analyticsd a ced a a yt cs
– Traditional creative services
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Clients
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FUZEblox CMSFUZEblox CMS
one of our SaaS solutionsone of our SaaS solutions
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Administration Screens
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What is FUZEblox?What is FUZEblox?
and why did we build it?y
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FUZEblox defined…
• FUZEblox is a loose framework of modular content management functions which are assembled a la carte for your specific needsfunctions, which are assembled a la carte for your specific needs, including and especially the ability to have a robust, fast, secureCMS that lives side‐by‐side with your Miva Merchant store.
• Here’s where it fits…
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Fuze Gear SystemHandles all store content, promotions, company pages blog etc Also
FUZEbloxFUZEblox
company pages, blog, etc. Also maintains overall structural elements.
S hS iS hS i
CMSCMS
SearchSpring
Intra‐site Search
SearchSpring
Intra‐site SearchGenerates fly out navigation, left rail
facets, compare, configure,PPC campaign landings, etc.
MivaSQLMivaSQL
Handles all product and cat images, product displays, maintains all customer and order data integrates withorder data, integrates with back-office systems for order processing & fulfillment.
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IDWholesaler FUZEbloxHome Feature Controls
Pervasive login and cart
Fully controlled and config hero panel (machine readable and mobile animation compatible)compatible)
Full page control
Promotional graphic/link control
testimonial admin
page level feedback engine
RSS feeds
Global wrapper
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FUZEblox home
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Can your CMS or “miva pages” do all this?
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Beta features at‐a‐glance• Add/edit/delete (w/versioning):
– Users
– Sections or categories and pages
• Specialty Applications– Compatible with Miva Merchant 5x
(and beyond)g p g
– Press releases
– Blog posts & comments(multi author)
– Compatible with SearchSpring
– Testimonial management
– Contact form capture
– Landing pages
• Promotional admin
• Global & page level Meta & SEO
– Co‐registration
– Commercial Real Estate
– Residential Real Estatep gsettings
• Document & Media Management
• Search optimized by default
– Event setup & registration
– Home (or any) promotional admin
• DESIGNED FOR BUSINESS USERS, Search optimized by default
• Incredibly fast
,NOT PROGRAMMERS
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FUZEblox TourFUZEblox Tour
powering IDWholesaler.com
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next up
SearchSpringSearchSpring
Scott Zielinski, B7 Interactive
@b7i
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S S S SSaaS Site SearchSaaS = Software as a serviceSaaS = Software as a service
A l ti- Analytics- Faceted Navigationg- Automated SEO
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Why is Site Search so important for online retailers?
Site Search is critical to the online shopping experience:
According to MarketingSherpa:
Visitors spend an average of 8 seconds before deciding whetherto remain on a website
60% of merchants find site search optimization to be the second mosteffective way to boost sales (the first is showing the customer's basketcontents on all pages)
43% of visitors to online retail sites say the very first thing they do istype the name of the product or category they're shopping for into the search box
Forrester projects that 47% of online retailer revenue comes fromrepeat customers
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Why is Site Search so important for online retailers?
C stomers ant information q ickl Faceted na igation enables c stomers to dictateCustomers want information quickly. Faceted navigation enables customers to dictate the shopping experience by choosing the shortest navigation path.
Examples:
Is the customer a value seeker? Let them filter by price or special offers
Brand affinity? They can search & filter by brand name
Engage! An intuitive and interactive shopping interface maximizes engagement
Gain Insight! Tap into the voice of your customer - internal site search keywords g p y yprovides the best insight into customer intent. Gauge product demand and identify customer needs to better address purchasing, merchandising and customer service.
Attract New Customers! Leverage those same customer voices to enhance SEMAttract New Customers! Leverage those same customer voices to enhance SEM efforts. Internal site search queries can be leveraged to improve SEO as well as paid search performance.
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Why is Site Search so important for online retailers?
Th t f h h it h t i ll f 10% t 25%The percentage of shoppers who use site search typically range from 10% to 25%,yet that segment can drive 50% or more of sales revenue!
Site Search has a big impact on revenue!
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How does Site Search improve the bottom line?
Effective site search increases the average order size (item qty per order)Effective site search increases the average order size (item qty per order)
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How does Site Search improve the bottom line?
S hS i i th h t f i it ( b th t 8 dSearchSpring improves the purchase rate for new visitors (remember that 8 second window?)
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How does Site Search improve the bottom line?
Sh h h hibit hi h it t b Th iShoppers who search exhibit a higher propensity to buy. The average conversion rate for site search users among large, successful retailers is 3x higher than visitors those that just browse.
For this particular example, SearchSpring exceeds the 3x benchmark and routinely Delivers double digit conversion rates for visits with Site Search!
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How does Site Search improve the bottom line?
Increase average order value (AOV)
Improve the purchase rate of first-time visitorsImprove the purchase rate of first time visitors
Increase total quantity of items sold
Increase number of unique items soldIncrease number of unique items sold
Cultivate customer loyalty and repeat business
Increase productivity for in house sales and marketing staffIncrease productivity for in-house sales and marketing staff
Lift conversion and boost sales
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Site Search AnalyticsSite Search AnalyticsDo you know what your customers are searching for?y y g
Are they finding what they are looking for?
How many sales / conversions result from your site search?
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How much search usage do I have?
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How are my popular keywords trending?
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What are people not finding? Or getting no results for?
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Faceted / Guided NavigationFaceted / Guided Navigation
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Guided Search Navigation
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Faceted Category Navigation
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Capitalize on your search dataCapitalize on your search data
Automated SEO
Targeted Traffic
Increased Revenue
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Leverage your data for automated SEO
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Leverage your data for automated SEO - Cont.
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http://www.searchspring.net
1-888-643-9043
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next up
AccurateTax & FeedExactAccurateTax & FeedExact
Susan Petracco, NetBlazon
@spetracco
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Helps retailers meet and maintain compliance with l lsales tax laws
Priced based on number of calls so the cost isPriced based on number of calls, so the cost is roughly based on # of sales
Supports destination‐based taxes, product‐based taxes and sales tax holidaysbased taxes, and sales tax holidays
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Step 1: Install the module and assign the states you are responsible for collecting sales tax inare responsible for collecting sales tax in
Step 2: Customer’s address is “scrubbed” during h k ( )checkout to determine correct taxing jurisdiction(s)
Step 3: Sales tax rates are calculated based on scrubbed address and products in basket
Step 4: Sales tax and order information is stored forStep 4: Sales tax and order information is stored for reporting and remittance purposes
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Three solution “flavors”
Basic – provides sales tax rates only
Ad d Add S bbi d S l t tAdvanced – Address Scrubbing and Sales tax rates
Enterprise – Advanced features plus Product Tax Class SupportSupport
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Takes one set of product information (a “feed”) from a retailer’s storeretailer s store
Formats it to meet the requirements of eachFormats it to meet the requirements of each CSE, market place, or affiliate network
Gathers data on clicks and sales to report on ROI from each product and channel
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What is a Comparison Shopping Engine (CSE)?
Your Website
You pay a CSE per click, and checkout happens ppon your website.
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What is a Marketplace?
Customer checks out th i b it d
You withdraw your b l ft thon their website, and
you pay a flat fee or percentage of the order (CPO or cost-
balance after the commissons or it gets transferred to your bank account.(
per order).y
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What is an Affiliate Network?
Your Website
You pay a p ycommission to both the affiliate and the network in exchange for theexchange for the sale (not the click).
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next up
PowerReviewsPowerReviews
Mike Heberle, PowerReviews
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The Power of Product ReviewsThe Power of Product Reviews
Mike HeberleDirector of Strategic Accounts
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AgendaAgenda
• Why Reviews?
• Why PowerReviews?Why PowerReviews?
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Consumers Want ReviewsConsumers Want Reviews• 68% of online shoppers read 4 reviews or more before purchasing
• 83% surveyed said they would trust user reviews over a criticcritic
• 64% of consumers want to see user reviews on websiteswebsites
2/3 of consumers are using reviews2/3 of consumers are using reviews in their normal shopping process!
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Retailers Get ResultsRetailers Get Results
Conversion Avg Order Value
26-74%* Products with Reviews Increased Cart Size 8-10%*
13-15%* Site Wide Conversion
*case study available - http://www.powerreviews.com/case-studies.php
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Retailers Get ResultsRetailers Get Results
Newsletter Marketing Product Sales
14-17% Conversion
5-8% Click Thru 26%* Total site sales
Improved customer confidence
50-85% AOV The product decision
The merchant experience
*case study available - http://www.powerreviews.com/case-studies.php
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AgendaAgenda
• Why Reviews?
• Why PowerReviews?Why PowerReviews?
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PowerReviews FeaturesPowerReviews Features Review Snapshot
Service Comments
Buyer Badges
Add Images
Add Video
Post to Blog
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Category Specific TemplatesCategory Specific Templates
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Service and Merchant ToolsService and Merchant ToolsFull Moderation
Staff Badges
Excel ReportsExcel Reports
Merchant Response
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PowerReviews
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Q&AQ&A
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Reach out and say what’s up
ifuze.com/miva ‐ slides
twitter.com/fuze ‐ twitter
bryanlandaburu.com ‐my blog
[email protected] ‐ email
877‐879‐3893 ‐ phone877 879 3893 phone
Use this
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Next session tomorrow…
Marketing SimplifiedMarketing Simplified.
Making marketing and managing your time a little less of a g g g g yperfunctory process.