when fashionmet art

2000-2010

Exhibition Booklet

23rd July - 22nd August

Pia Scholey

Concept

The exhibition concept derives from one of the fashion industry's most heated debates. The exhibition marks a turning point in the tumultuous debate over the complex relationship between fashion and art, by moving away from the widely accepted belief that fashion and art exist as two separate constructs and showcasing the two concepts as a hybrid notion.

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In Camera: Nick Knight

Viktor and Rolf Autumn/Winter 2007/08 women's ready-to-wear fashion collection in Paris.

Content

The exhibition features 10 of the most influential fashion creatives along with their equally inspiring artists.

Terry Richardon and Supreme ClothingThis on-going since 2008 collaboration between the provocative photographer Terry Richardson, reigning streetwear brand Supeme Clothing and a certain chartreuse muppet Kermit has created a cool clothing and image collection.

Marc Jacobs and Richard PrincePrince's Nurse Paintings were the inspiration behind the Louis Vuitton Spring/Summer 08 handbag collection created by American fashion designer Marc Jacobs. The 'Mancrazy' design is on display at the exhibition.

Donatella Versace and Tim RoelofDutch collage artist Tim Roelof joined artistic flare with Donatella Versace to design a set of dresses for Versace's Autumn/Winter '08 collection.

Nick Knight and Rith HogbenFashion Photographer and SHOWstudio director Nick Knight teamed up with filmaker Ruth Hogben to conjured a macabre phantasmagoria that unfurls before your eyes like a sinister but beautiful bloom. The four minute video, 'Insensate', showcases the brutal geometry and raw creative fire of Gareth Pugh's A/W 2008 collection to truly bewitching effect. The video is set to a thundering, atmospheric soundtrack specially devised by artist Matthew Stone.

DVF and Andy WarholIn conjunction with the Andy Warhol Foundation, Diane Von Furstenberg channels Andy Warhol's origional atwork into the DVF swimwear collection. The collection features Warhol's signature prints in floral patterns and bright colous on bikinis, kaftans, one-piece suits and over-sized towels.

Miuccia Prada and James JeanFor her enchanting spring collection the allusive Prada collaborated with the Los Angeles-based illustrator James Jean to create more than 100 pieces. The promotions featured in every fashion magazine around and here on display are two of those images.

Kate Moss and Marc QuinnQuinn chose Moss because of her ambiguous place in our culture: a creature who is admired and observed obsessively, but about whom we have little real knowledge. The solid gold statue worth £1.5million has toured the country before finding its way to this exhibition.

Christoper Kane and Opening CeremonyRetail giant Opening Ceremony brings together emerging American talent with both young and established designers and artists from abroad. Kane designed a five piece collection sourcing imagery fom the UK's Ministry of Defence website of test explosions from the 50's to 70's.

Issey Miyake and Aya TakanoThe japanese pop artist associated with the Superflat movement Aya Takano enthused Miyake to design a rain wear line to feature in his Autumn/Winter 2004/05 collection.

Viktor and Rolf and Studio JobDutch artists Studio Job designed the scenography for the Spring/Summer 2010 show by fashion duo Viktor & Rolf. A huge globe covered in rhinestones rotated on one side of the stage, while singer Roisin Murphy stood on a giant speaker at the other.

- Location

The exhibition will be held at the Victoria and Albert Museum in the temporary exhibition space located on Ground Level of the building in Room 40.

Fashion is always popular at the V&A, which has a permanent fashion collection that covers fashionable dress from the 17th century to the present day. The museum has also been the host to a great number of temporary fashion exhibitions and events. Therefore this along with the central London laction makes the Victoria and Albert Museum a well suited location.

The Victoria and Albert MuseumCromwell RoadSouth KensingtonLondonSW7 2RL

Exhibition Structure

Visitors will be invited to view the pieces through a custom made structure, designed and fitted by Magma Architecture; an award winning German Architectural Firm. The systhetic fibre structure will adorn ceiling to wall of the exhibition space, urging visitors to move through the hidden curves and individual rooms whilst glancing through carefully positioned peeping holes, which reveal the hidden creations behind them.

Samsung will also be producing a replica of the Private Viewing Pods they created for the 2008 Beijing Olympics.

Floor Plan

Victor and Rolf & Studio JobThe individual room features a custom-made PVC banner with a print of the crytal-adorned globe that featured in the Viktor and Rolf Spring/Summer 2010 runway collection. Along side this a video of the extravagent show will play on repeat on five white Samsung LCD TV's.There will be three chairs in the room to enable visitors to view the inspirational show in comfort.

Issey Miyake & Aya Takano

A piece from the Takano inspired collection designed by Issey Miyake will hang from the ceiling inside the centre of a 4m circular banner showing images of Takano's art work which inspired the collection.

Donatella Versace & Tim RoelofVisitors will be able to take turns to view the Tim Roelof inspired Versace Autumn/Winter '08 Womenswear collection on the runway via a video screen fitted in this custom-made Samsung Private Viewing Pod.

Exhibition EntranceThe visitor will be directed to the exhibition space via a sign in the reception area. They will be met by a trained member of staff ready to sell entrance tickets to the visitors.

At the entrance will be a large copy of the exhibition poster and a wall fixed poster display holder will a written sign.

There will also be a free exhibiton brochure available to all visitors at the entrance.

Marketing and Promotion

Illustration by artist Patrick Weiss. There will be 10,000 promotional exhibition flyers printed that will be on display at the museum aswell as in public areas such as cafe's, galleries and stores in the local area.

An additional strip sign will be hung on the outside of the builing at the Cromwell Street entrance advertising the exhibition throughout its showing.

There will also be a 2m x 3m Satin Gloss Print version of the poster hung in the reception area of the museum from the 1st July.

Advertisements will also feature on taxi's and bus services in the central London area as this has a very high level of exposure.

Adertising

Friday Late

Launch Night

Cocktail Bar

The food and drinks will be supplied by Rocket Food Ltd, a family-run boutique catering company.