WHEN AIs ANALYZE ONLINE DISCUSSIONS

AI-MADE DATA-DRIVEN AND INTEREST-DRIVEN TOPIC ANALYSIS AND PERSONA BUILDING

2

Who analyzes?

Our AI #textrapic can structure large amounts of text

Fast and cost-effective, objective and self-learning

How is it analyzed?

With unsupervized machinelearning and pattern recognition

By using part of speech and morphological segmentation

What is analyzed?

Any digital text format in up to47 different languages

In German, English, Arabic, Russian, Chinese, Japanese etc.

METHOD OF OPERATION

Intelligent analysis of online communications

SOMTYPES ANALYTICS APPROACH

3D Analytics

G1 …

Topic 1

G2

SMMo 1

SMMo 2

…

…

Enriching Knowledgebase

#TextrapicTopic Analysis

Quantifying Social Media Monitoring Data

Topic 2

SOMTYPES ANALYTICS APPROACH

Data-driven and interest-driven

Topic Analysis Persona Building

MEANING OF WORK70,000 POSTS ON THE TOPIC “MEANING OF THE WORK” – PUBLISHED

BETWEEN FEBRUARY 2015 AND FEBRUARY 2017 – WERE COLLECTED FROM THE INTERNET BY SOCIAL MEDIA MONITORING TOOL BRANDWATCH AND ANALYZED

AND STRUCTURED BY SOMTPYES #TEXTRAPIC.

UNSUPERVIZED MACHINE LEARNING

#Textrapic draws a heatmap with the 400 most important Topic Terms

1. Structures2. Human Resources3. Working Conditions4. Determining Factors5. Personal Intrinsic6. Leadership7. Personal Extrinsic

PATTERN RECOGNITION

Structuring the topic-terms in units of meaning

1. Unternehmen2. Beruf3. Team4. Führung5. Management6. Vertrauen7. Bewerber

1. Business2. Profession3. Team4. Leadership5. Management6. Trust7. Applicants

NEURONAL NETWORKS

#Textrapic works with neuroscientific knowledge and uses Hebbets learning

PERSONA BUILDING

Meet the seven „meaning of work“ personas

„How do I create structures so that employeesand employers perceive their work asmeaningful“ - Sandra, the planner "How do we get from our present working

environment into the world of the so-called work 4.0 “ - Hendrik, the HR manager

„What political and social framework conditions areneeded to ensure that we are able to use our

production forces sensibly and efficiently in thefuture?“ - Georg, the politicalI want authenticity, transparency and

collegiality in my job. Development & social commitment are important to me & after that I make my decisions ". - Jutta, the mindful one

“What should work look like in the next few years? How will all jobs be secured in the future? How do we design work?" - Angela, the dedicated one

"I want to have time for family, work is important, but it must be equally paid and offer everyone a chance!" - Claudia, the family woman

"So, the old top-down methods don't workanymore? But how are we supposed to address

digitalization and the demands of the Generation Y under one roof?“ - Ken, the manager

COMPARE AND ENRICH

Comparing Persona topic interessests and enriching them with additinal data

Knowledgebase

Topic Personas

KNOWLEDGEBASE

Personas can be enriched by additional data like the somtypes 6G-Model

1. Health2. Fortune3. Cash4. Feeling5. Attitude6. Society

Gefühl/FeelingPressure to succeedFriendsHopeBodyTranquilitySecurity

Gesundheit/HealthWorkSymptomsLeisureHospitalWorriesVitality

TOPIC ANALYSIS

Finding the semantically most relevant snipits per topic

living situation: This results in a "no more than necessary effort" at work. But there are also a few companies where employees have fun, find sense in their work and like to give more than necessary. Where a WE-feeling arises and all feel integrated and partly think that not only one's own person is horny as a human being, but also we, the company and the employees are great and sometimes even the whole world is terrific[...]"http://somtxt.de/s/GMY 4419 #gefühl

Youth: "I hope that companies will recognize the meaning of my work and that I will make life much easier for our children and other families. If Germany and the economy were more family-friendly, I'm sure there would be enough families with children and less demographic change[...]"http://somtxt.de/s/GXB 2903#kinder

Family: "This imbalance has its roots in historical gender concepts, especially in the idea that it is the destiny and nature of women to selflessly care for their husbands and children, but also for the needy in general. The sense of a "women's" work is, in this sense, in a reverse relationship to its compensation: the more meaningful it is, the less you have to pay for it, because its "sense" is fulfilment enough[...]"http://somtxt.de/s/GsL 2114 #frau

Topic 7 - Personal Extrinsic

TOPIC ANALYSIS

Finding the semantically most important snippets which are relevant for two personas

PERSONA BUILDING

Giving topic „Extrinsic“ and topic „Leadership“ a face

"I want to have time for family, work is important, but it must be equally paid and offer everyone a chance!" Claudia (29), the family woman Representing Topic Personal/Extrinsic

"So, the old top-down methods don't work anymore?But how are we supposed to address digitalization and the demands of the Generation Y under one roof?"Ken (38), the managerRepresentative of the Domain 6 - Leadership

CLAUDIA (29), THE FAMILY WOMAN

Claudia likes to talk about family and life situation

Youth: "I hope that companies will recognize the meaning of my work and that I will make life much easier for our children and other families. If Germany and the economy were more family-friendly, I'm sure there would be enough families with children and less demographic change[...]“http://somtxt.de/s/GXB 2903 #kinder

Sandra

Hendrik

Angela

Georg

Jutta

Ken

children

life situation

culture

youth

community

family

exchange

KEN (38), THE MANAGER

Ken prefers to talk about business and profession

Sandra

Hendrik

Angela

Georg

Jutta

Anna

Company: "That's how we live today. Work is in our world, the normal world, in which companies like to be called "employers" and all the others who are sweating with "employees" for their livelihoods, work is the most normal thing, the end of the day. In this sense of the word "work", it is a rendering of service with the purpose and purpose for the performer to obtain a symbolic equivalent in the form of money[...]"http://somtxt.de/s/GIz 5126 #enterprise

business

team

trust

applicants

management

leadership

profession

business

team

Trust

applicants

management

leadership

profession

children

life situation

culture

youth

community

family

exchange

MATCHING TOPICS?

What topics would both personas most likely discuss?

Claudia (29), the family woman

Topic 7: Personal Extrinsic

Ken (38), the manager

Topic 6: Leadership

COMING NEXT

Panel Surveys

COMING SOON

Big Five Personality Model

20

Social Media

Twitter: @somtypes

Xing: somtypesug

Contact

+49 30 364676-74

kontakt@somtypes.de

www.somtypes.de

Address

Somtypes UG

Begasstraße 6

12157 Berlin

HOW TO REACH US

© Copyright 2017This Somtypes document is intended exclusively for the addressee or client. Until the explicit transfer of rights of use, Somtypes retains ownership of the property.

Any processing, exploitation, reproduction and/or commercial distribution of the work is only permitted with Somtypes' consent.

We are happy to support you!