The Great Britian Wheelchair Basketball

Association

Strategic plan

Aims Brief overview of organisation, provide

internal and external analysis (Swot, Tows, Cultural Web, Pestle, Mendelows, Porters)

Strategic Goals (12 month and Three Years)

Strategic Priorities (RACES and strategic lenses)

Overview of Organisation

Disabled sports was created as a tool for physical and psychological therapy

The first recorded event was in 1948 and wheelchair basketball came from netball

The GBWBA has grown rapidly over the last 10 years.

Organisational structure is complicated

Internal Stakeholders

Minimal effort Keep informed

Keep satisfied Key players

Interest

Low High

Low

Power

High

• Members

• Workforce

• Elite team• Elite league

• Wheelchair basketball clubs

• Volunteers

External Stakeholders

Minimal effort Keep informed

Keep satisfied Key players

Interest

Low High

Low

Power

High

• Partners

• British government

• Local authorities

• Charitable donators

• Sponsors

• Professional Partners

• Spectators

• Media

• Facilities

PESTEL Political: Political priority (Support/funding)

2012 Games Economic: Recession, Government Funding Social: Liberal Society, Human Rights and

Education Technological: available and accessible

facilities, New Gear Environmental: increased potential

participants, sustainability Legal: Doping policy and Coaching

Requirements

Porters Five Forces

Organisational Culture

SWOT + TOWS

TOWS

Opportunities1.Sponsorship2.Participation Segments3. New Coaches4. Funding5. Events6. Media7. Development of Technology

Threats1. Other Sports2. Lack of Talent/Coaches3. Loss of Government support4. Cost of Technology

Strengths1. Structure and Governance2. Funding and Support3. Partners4. National Team5. Development Plan6. Events

1. S1 S3 and S5 > O3

2. S5 > O1, O2, O4

3. S4, S5, S6, O2

4. S4 > O7

1. O4, O5 and O6 > T1

2. O2, O3, O4 and O1 > T2 and T5

Weaknesses1. Small Workforce2. League3. Funding4. Lack of Membership

1.S1 and S2 > W1 and W2

3. S1 and S4 > W1

4. S3, S5 and S7 > W4

2. S5 and S4 > T1 and T2

3. S2 and S3 > T4

3. O1, O4 and O5 > T3 and T4

2.S1 and S3 > W2 and W5

1. S1 S4 and S5 > T3

New Strategic Direction

12 Month Plan Business Operations

1. Analyse current internal operations

2. Analyse physical assets and partnerships

3. National Championship (Pilot) Domestic Development

1. Collect data on participation and volunteers

2. PESSYP success

3. Increase Accountability High Performance

1. Prepare Coaches and Athletes

2. Assess regional centre's (Create base for national teams)

3. Assessment of long term development pathway Technical Development

1. Current Partners and sponsors (Equipment)

2. Assess current delivery plan to increase qualified volunteers

RACES (Twelve Month)

Option R A C E S Overall Evaluation

1. Design High High High High High High Importance

2. Experience High High Medium Medium High High Importance

3. Experience High High Medium High High High Importance

Business Operations

High Performance

Option R A C E S Overall Evaluation

1. Experience High High High High High High Importance

2. Experience High Medium Medium Medium High High Importance

Three Year Plan Business Operations

1. Become financially independent

2. Increase profile of WCB for Paralympics

3. Necessary organizational reform Domestic Development

1. Analyse and amend delivery plan

2. Evaluate volunteers and league/club structure

3. Ensure resources maximization High Performance

1. Reform league structure

2. Support all individuals and athletes (Paralympics 2012)

3. Assess expertise of coaches Technical Development

1. Strengthen delivery development model

2. Develop quality of qualifications and ability of best value equipment

RACES (Three Year)Options R A C E S Overall

Evaluation

2. Design High High Medium Medium- High High High Importance

3. Experience High High Medium-High Medium High High Importance

Business Operations

Domestic DevelopmentOptions R A C E S Overall

Evaluation

1. Experience High High Medium -High High High High Importance

2. Experience High Medium-High Medium Medium-High High High Importance

3. Experience High High Medium High Medium High Importance

Options A C E S Overall Evaluation

2. Experience High High High High High High Importance

High Performance

RACES (Three Year)

Technical Development

Options R A C E S Overall Evaluation

1. Design High High High High High High Importance

2. Experience High Medium Medium High Medium-High High Importance

3. Experience High High Medium High High High Importance

Problems for you to solve!

Wheelchair basketball can be used for rehabilitation purposes, but also to keep

exercising although the person is in a wheelchair.

How would you reach out to war veterans?

What marketing strategy would you use?

Problems for you to solve!

Would you participate in wheelchair basketball?

To become more of a mainstream sport the GBWBA would also like to target

able bodied people.

How to target able bodied people?

Summary

GBWBA is a small non for profit independent organisation

Professionalized moving from Kitchen table organisation

Maximise physical and human resources to increase profile of sport

Increase financial independence for future sustainability

Thank you!!