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    Wheaton Status Re ort =

    Context + Analysis + Vision

    location

    corridor price square

    streets

    open space

    economy

    community

    blue ridge squarecivic square

    development envelope

    environment

    transportation

    Montgomery County Planning Board . June 11.2009

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    development scenario

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    Wheaton

    Todays Economy

    Development Envelope

    TransportationEmerging Thoughts

    urban design

    environmen t

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    Wheaton Context

    Wheaton

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    S l i g

    o C r e

    ek

    Wheaton P ar k ASPEN HILL

    Context

    eorg a venue s onGLENMONT

    transit corridor

    WHEATON series of mixed use centers

    Colesville Road

    MONTGOMERY HILLS

    p easant, green ou evar

    SILVER SPRING

    SILVER SPRING

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    Wheaton One of Eastern Countys two Metro jobs and housing centersContextEastern County CentersWestern County Centers

    MD 355/I 270 activity centers Wheaton + Silver Spring

    Wheaton

    Silver Spring

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    Wheaton

    Context

    Silver Spring = corporate office + arts + entertainment

    Eastern County CentersWheaton + Silver Spring =

    greater than the parts they reinforce each other to create dynamic synergy in the eastThe Sum

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    Wheaton Analysis Transportation JobsImportant to the Countys Economy

    In 2030 .

    Wheaton can play a critical role by

    reducing the number of

    workers needing to drive to

    b :

    Providing a location for future jobs

    Improving east west transit facilities

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    Wheaton

    Context

    Plan = 484 Acres= cres

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    Wheaton 2030?

    international

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    Wheaton 2030?

    spirited

    independent

    heart & soul?

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    food &

    restaurants

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    Wheaton 2030?

    reen obs center?

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    Wheaton 2030?

    the

    economy?

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    AnalysisEconomy

    1

    employing 3,000 workers

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    Analysis Economy Destination ethnic dining

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    Wheaton

    EconomyAnalysis

    national economic trends shape Wheatons economy

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    Wheaton Context EconomyWheaton Mall Primary Trade Area

    Secondary Trade Area

    NE Washington, DCHoward CountyPrince Georges Count y

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    Over

    50 years in

    Wheaton

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    Filippo LeoMarchones Italian Specialties

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    AnalysisEconomy

    support small businesses

    trainingoans

    mentorshipstax creditslocal small business reserve ro ramsfederal contracting opportunitiesresearch grantsincubators

    moderate priced retail unitsmicro economic initiativesdensity

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    AnalysisEconomy

    Wheaton needs more economic diversit to be sustainable

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    Analysis Economy/Land Use

    + more

    urban entertainmentmulti family

    while retaining a strong retail presence

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    Communit

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    Wheatonna ys s

    What do you like most about Wheaton?

    Community

    lack of pretenceunique characterfunky communityethnic diversityfestivals

    international marketethnic grocery storesvariety of restaurants

    shopping at

    the

    mall

    Metro access

    people live and work here

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    Carla HallBravos

    Top Chef: New York Finalist

    GiraMondoWine A ventures

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    Analysis Community

    Wheaton?

    art studiosrecreation center/ pool

    ballroom/dance centerbookstorelibrary

    entertainment venuesrelocated post office

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    Analysis Survey summary

    Wheaton?

    plazassafe pedestrian crossingswalkways

    trees /landscapingbikeways

    green roo srain gardenspermeable paversurban forestation

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    Analysis Survey summary

    Wheaton?

    more officelarge major employers

    more housinghigher densitytaller buildings

    and Georgia Avenue

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    sustainable green community

    place to live, work, and play

    build upon unique character

    opportunities for

    recreation

    and

    entertainment

    civic presence

    quality open

    space

    increased transit/pedestrian focus

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    Analysis

    modelin

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    Analysis

    1. What is the long term and the ultimate

    maximum level of development that we should plan for?

    . . . not too low . . . not to high . . . just right!

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    Analysiscr t ca quest ons

    2. What is the most realistic level of

    develo ment that is likel to occur in Wheaton in the next 15 20 Years?

    . . . not too low . . . not to high . . . just right!

    Wh

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    Wheaton Analysis

    residentialsingle family/townhouse

    residential

    non residential

    Wh

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    Wheaton Districts

    1. Price Square

    Analysis

    2.

    2. Blue Ridge Square

    3. Wheaton Hills

    1.

    .

    4.

    .

    5. Wheaton/Westfield

    6. Core

    9.

    6.

    5.5.

    7. Southern Gateway

    8. Residential East

    9. WTOP

    8.

    .

    Wh t

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    Wheaton Context Districts

    1. Price S uare

    ExistingFAR

    High Scenario

    FAR

    1.991.10

    2.3.

    2. Blue Ridge Square

    3. Wheaton Hills

    1.770.57

    1.580.28

    1.4.

    . ens ng on ew

    5. Wheaton/Westfield

    6. Core

    9.

    6.

    ..

    2.080.34

    2.260.18

    5.5.

    . out ern ateway

    8. Residential East

    9. WTOP

    8. ..

    .420.42

    .640.28.

    1.560.47

    P d A g Fl A R ti (FAR) M d li g

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    Proposed Average Floor Area Ratio (FAR) Modeling

    2.0.60 to

    1.80FAR

    3.0.30 to

    1.60FAR

    . r ce quare

    2. Blue Ridge Square

    3. Wheaton Hills

    9.0.30 to

    0.60FAR

    1.1.00 to

    2.00

    FAR

    4. Kensington View

    5. Wheaton/Westfield

    6. Core

    6.0.20 to

    2.30FAR

    8.

    4.0.40

    1.70FAR

    5.7. Southern Gateway

    8. Residential East

    9. WTOP

    .0.30 to

    2.00FAR 7.

    .60 to

    No change

    0.40FAR

    1.70

    FAR

    Transition to residential neighborhood

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    Analysis development envelope is expressed through zoning

    Existing Zoning (SMA for Limited Amendment rezoning expected to be implemented Fall 2009)

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    Analysis Development envelope

    The proposed high scenario increases the Floor Area Ration (FAR) for the entire Sector Plan area

    from 0.50 (what is on the ground in Wheaton today)

    to 1.60

    * Proposed High Scenario is less than the full zoning envelope

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    Analysis

    Development Envelope

    Existing Round 7.1 Proposed High Scenario

    Retail 5,300 6,500 5,800

    Office 2,900 3,300 17,800

    Industrial 300 300 200

    Other 200 200 200

    Housing 2,200 5,500 9,400

    LowRise 1,200 1,200 1,800

    HighRise 1,000 4,200 7,600

    Wheaton high scenario for modeling

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    Wheaton high scenario for modelingna ys s

    55,000 Existing Jobs Existin Jobs Existin Jobs Existin Jobs

    45,000

    50,000 Potential Jobs

    Existing HousingPotential Housing

    Potential Jobs Potential Jobs Potential Jobs

    Potential Jobs

    30,000

    35,000

    ,

    20,000

    25,000

    5,000

    10,000

    ,

    Retail Office Housing(HighRise)

    Jobs/HousingGSF

    Housing(HighRise)

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    Analysis Development Envelope

    looking for just right

    Existing Jobs Potential Jobs Existing Housing Potential Housing

    25,000

    30,000

    10,000

    15,000

    ,

    5,000

    ProposedGSF

    Existin Our ranspor a on o e un

    Wheatonexisting + Jobs and Housing

    on selected sites)

    Wheaton7.1 COG Forecast

    Wheaton

    Wheaton Current Development Envelopes

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    Wheaton Current Development Envelopesna ys s

    55,000 Existing Jobs Potential Jobs Existing Housing Potential Housing

    45,000

    50,000

    30,000

    35,000

    ,

    20,000

    25,000

    5,000

    10,000

    ,

    Bethesda CBD Silver Spring CBD White Flint(Proposed)

    GSFWheaton

    (existing + more jobs and housing on selected sites)

    Develo ment Envelo e

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    Develo ment Envelo e

    lookin for ust ri ht !

    need a healthy mix of uses more office and housing to balance retail and s ur local economic vitalit a com lete community for living, working and play

    ro ose a model run that will ive us the most information about the transportation network

    recommend a hi h scenario for modelin but not as hi h

    as the existing zoning envelope

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    TRANSPORTATIONevolving thoughts on Wheaton.

    Transit ProfileWheaton

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    Transit ProfileWheaton5,000 boarding metrorail each weekday

    Analysis

    Two major Metrobus routes with

    over 18,000 riders* per day along e en re rou es

    Four major RideOn routes with over

    , r ers per ay a ong t e entire routes

    How Metrorail riders get to Wheaton station

    WMATA garage with 1,000 spaces

    and 63% of spaces occupied51% drive and park24% walk14% take a bus

    are roppe o

    * Figures for entire route

    Wheaton Local Area Model Peak Hour Vehicle Trips Generated

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    4000

    4500

    3000

    3500

    r i p s

    2000

    2500

    e a k H o u r V e h i c l e

    Office

    Retail

    Industrial/Other

    Residential

    1000

    1500

    P M

    0

    500

    Current 1989 Plan Alt 1 Alt 2Scenario

    Wheaton Roadway Network: ExistingGrid network

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    Grid network

    Segments missing24 Blocks3 Blocks over 1200 ft length

    na ys s

    Connections : 39

    Wheaton Roadway Network: TestingGrid network

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    Grid network

    Segments connected47 BlocksBlock size reduced

    na ys s

    aMost blocks 300 500 ft

    Connections: 59

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    Urban Desi n

    Wh n r n D i n

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    Wh n r n D i nStreets

    Vision

    Boulevards

    Pedestrian System

    Open Space

    Conce t

    NeighborhoodsPrice SquareBlue Ridge SquareCivic S uare

    Wheaton

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    Concept Urban Design Georgia Avenue

    par ngpar ng me an

    Wheaton

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    Vision

    Wheaton

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    Network Boulevards andTodays Business Streets

    Vision

    Wheaton

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    Network Boulevards and Tomorrows Business Streets

    Vision

    Wheaton

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    Pedestrian Priority StreetsConcept

    Wheaton

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    Pedestrian Priority Streets c osa e

    slow green

    public or private ownership

    public access

    desi n for close u viewin

    A variety of designs are possible for each street type subject to the Road Code revisions to County street standards or private street designations.

    Wheaton

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    Pedestrian Network TodayVisionSidewalks

    Paths

    Enhanced crossings

    Wheaton

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    Pedestrian Network TomorrowVisionSidewalks on all Streets

    More Pathsthru blocks & open spaces

    Enhanced crossings

    Pedestrian Priority Streets

    Promenade

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    O en S ace Networkevolving thoughts on Wheaton.

    Wheaton

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    Open Space Today Vision

    .

    Wheaton

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    Vision Open Space Tomorrow .

    Wheaton

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    Vision Open Spacebalconies, patios, roofs

    sidewalk o en s aces for business display and service

    Photo credit JFeuchter FLIKR

    Wheaton

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    Vision Open Space for Growing Food

    neighborhood green

    other green space

    roof tops

    , ,

    market gardens

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    NEIGHBORHOODSevolving thoughts on Wheaton.

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    Price Square

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    Price Square

    Wheaton Analysis TODAY

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    Analysis TODAY

    An easy walk

    Price Square

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    ParkingPrice SquareParkin

    Shops

    SafewayVeterans ParkParking

    To ayN

    The Beginning of a Restaurant District

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    Restaurants

    Price SquareParking

    SafewayVeterans ParkParking

    To ay

    Streets and Parking Lot Closed for Special Events

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    SafewayVeterans ParkParking

    To ay

    Grow the Neighborhood Restaurant District

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    SafewayVeterans ParkParking

    Concept

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    Create Low Cost Instant Square Maintain arkin

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    Parking

    +7 net

    SafewayVeterans Park

    Concept

    Redevelop Safeway Site Add path to connect boulevard and square

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    Parking+7 net

    SafewayVeterans Park

    Concept

    Develop Safeway Siteinclude a ublic/ rivate arkin structure expand square

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    +7 net

    Future retail

    SafewayVeterans Park

    Concept

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    +7 net

    Parking+7 net

    Parking

    Future retail

    Price Square Neighborhood Design Concept

    Pedestrian Priority Streets

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    Price S uare

    New Mixed UseVerterans Park

    New Path

    Residential

    Plaza

    MMetro StationEentrance

    PRICE SQUARE

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    Blue Rid e S uareevolving thoughts on Wheaton.

    Wheaton Vision TODAY

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    an easy walk

    no g cross ngs

    Location of Blue Ridge Square

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    Location of Blue Ridge Square

    P d R id i l

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    Proposed Residential

    Blue RidgeSquare Parking

    To ay

    The Beginning of a District

    P d R id ti l

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    Proposed Residential

    Blue RidgeSquare Parking

    Strip Mall

    r p a

    To ay

    Grow the District Encourage Redevelopment

    Proposed Residential

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    Proposed Residential

    Blue RidgeSquare Parking

    Concept

    Create Low Cost Instant Square

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    Blue RidgeSquare Parking

    Concept

    Maintain Parking

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    Blue RidgeSquare Parking

    Concept

    Redevelop Aaronson Property

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    Concept

    Include New Public/Private Parking Structure

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    Concept

    Expand Square

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    Concept

    Add Paths to Connect Boulevards and Square

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    Concept

    Blue Rid e S uare

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    33

    Blue Ridge Square Neighborhood Design Concept

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    ResidentialProposedResidential

    Mixed Use

    New Mixed Use

    Blue Ridge Square

    New Path

    Price Square Neighborhood

    Concept

    Wheaton Vision

    Blue Ridge Square

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    Civic S uareevolving thoughts on Wheaton.

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    Wheaton

    Environmental im rovement will beEnvironmental im rovement will beEnvironment

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    made incrementally

    throu h redevelo mentmade incrementally

    throu h redevelo mentwater qualitywater quality

    air quality

    carbon storage

    air quality

    carbon storage

    energy use

    reductionenergy

    use

    reduction

    ur an eat s anur an eat s an

    Wheaton Analysis

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    292 ac of imperviousness62% of the

    p ann ng area

    85 ac of arkin18% of the

    planning area

    MNCPPC

    Wheaton Analysis

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    cover10% of the planning area

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    all

    subwatersheds have poor water quality

    Wheaton

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    surface parkingsurface parking

    Wheaton

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    parking structuresparking structures

    Wheaton

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    roofsroofs

    Outreach Vision

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    june/july 2009 meetings torefine a vision for Wheaton

    governmental agencieslandowners

    community

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    development scenario