WHATSAPP

By:Swati Luthra(54)

Meenal(39)Reenu(45)Sachin(49)

WHAT’S THIS APP!! Founded in 2009 and is based in Santa Clara,California Cross-platform mobile messaging app Available for iPhone,BlackBerry,Windows,Android,Nokia No Hidden Cost Multimedia Group Chat in Feb’2011 No International Charges Say no to PINs and Usernames No need to Login/LogOut Offline Messages

TECHNOLOGY Embodied Technology Technology Enablers

CompatibilityInterfaceBandwidthSecurity

Programming LanguageJavaScript

Image FormatsJPEGPNG

SWOT ANALYSIS

SW

T

Strengths

•Loyal customers•Market share leadership•No need to log•Group Chat•Allow send videos, pictures, voice notes•No need to add friends•No need PIN or user number•Available for all platforms

Opportunities

•Advanced technology•Increased demand for smart phones•New acquisitions•New products & services

Threats

•Competition•Product substitution•Similar applications and free

O

Weaknesses

•Not diversified•Competitive market•Only works with a data plan or wi - fi

ORIGIN

An invention by ‘two guys with an experience of 20 years at Yahoo! Inc.’, American Brian Acton & Ukrainian Jan Koum as per the official website in 2009.

A dream come true of talking to a friend sitting oceans apart through radio-waves.

Hits 400 million active users-& lashes out viciously at rivals.

430 million monthly active users, over 35 million in India.

Achieved a new record of 27 billion messages in a day.

Obliterates its own record, processes 54 billion messages on New Year’s Eve.

Not diversified Weak distribution

network To access the account

can only be paid by credit card only

Only works with a data plan or wifi

Competition Product substitution Similar applications

and free

ACHIEVEMENTS PROBLEM

S

Its free only for 1 year, just to make people get “used to it” and “become addicted” so that once the trial expires, people pay $0.99.

Ways to create wealth- 1. Advertising 2. Subscribers 3. Selling Data 4. Royalties 5. Freemium 6. Affiliation

CREATING WEALTH FOR THE NATION

Add video calling feature Changing GUI and all its graphics.

TO DELAY THE MATURITY PERIOD

Messaging used to cost rs. 5 earlier. Then way2sms came in with free sms. And then whatsapp came up with

innovation like: No login or logout. All most free. Supports almost all platforms like

windows, andriod, black berry, apple. Large number of emoticons. Automatic connection through contacts.

RESULTS FROM CASE STUDY

THANK YOU!!