WHATSAPP FOR MARKETING

Submitted by : Section C _Group 9

ASHMI PRASAN(16129)

MANASH JYOTHI GOGOI(16141)

PRANAY SAHU(16153)

SHIVRAMKRISHNA(16165)

VIGNESH(16177)

Submitted to :PROF . MOHAMED MINHAJ

INTRODUCTION• WhatsApp was founded in 24th Feb, 2009 by US citizens by Brian Acton

and Jan Koum.• WhatsApp Inc. is based in Mountain View, California, United States. • It was acquired by Facebook on February 19, 2014 for approximately 19.3

billion dollar.• From 2015, it was officially made available for PCs through a web client

under the name WhatsApp web. • From 10th may 2016 WhatsApp is also available for windows operating

system.• WhatsApp is used in more than 109 countries . In India over 70 million

people use the messaging service.

WHATSAPP

• WhatsApp is a cross platform proprietary encrypted instant messaging app for smartphones.• One can send text messages, images, audios, videos, documents and

user location to a receiver or group of receivers.• WhatsApp privacy and personalization settings add to its appeal.• End to end encryption.

HOW IT WORKS AND TECHNOLOGY BEHIND THIS

• WhatsApp uses a customized version of Open standard Extensible Messaging and Presence Protocol (XMPP).• Upon installation, it generates account for every user using one's

phone number as the username. • WhatsApp software automatically compares all the phone numbers

from the device's address book with its main database of WhatsApp users to automatically add contacts to the user's WhatsApp contact list.

WHAT IS EXTENDIBLE MESSAGING AND PRESENCE PROTOCOL (XMPP)?

• The Extensible Messaging and Presence Protocol (XMPP) is an application profile of the Extensible Mark-up Language (XML).

X — extensible• XMPP has been designed to grow and accommodate changes.M — Messaging• XMPP has been designed to send all messages in real-time using a very

efficient push mechanism.• Existing web based mechanisms often make many unnecessary requests

introducing network load, and are not real-time.P — Protocol• XMPP is a protocol; a set of standards that allows systems to talk to each other. P — Presence• The presence indicator tells the servers that you are online / offline / busy.

DIGITAL MARKETING

• Digital marketing is promotion of the products and services using digital technologies.• Digital marketers usually monitors what is being search, how long and

how often, what is being converted into sales. • Digital marketing is very pervasive that consumers have access to

information at any time and any place they want.

BENEFITS FOR ORGANISATION

• Companies Team building• Marketing & Promotion• Platform to start a new business • Better Customer relationship

IMPLEMENTATION OF TECHNOLOGY IN VARIOUS FIELDS 

• Restaurant business:Customers can place the orders through WhatsApp. Details of orders and location can be shared through WhatsApp.• Medical Consultation:One can always text doctor and ask about common medical queries. • Government Services:Police helpline numbers,Transportation helpline service through WhatsApp.

CONT. . . . • Market SurveyBusiness surveys by asking feedbacks to customers about their likes, dislikes of the product or services. Can also organize a group discussion with employees, suppliers, target audience, customers to create a real time poll. • Productivity in BusinessEasy management of teams.Effortless and smooth communication within organisation.For eg: Can inform the sales or marketing team instantly about any updation in product , price etc.

MANAGERIAL ISSUES• Building a Broadcast List, as each recipient must add marketer’s

number to his/her contacts to receive messages.• Not more than 250 contacts is allowed in broadcast list.• Risk of crashing whatsApp when text message is more than 7mb.

THANK YOU