+

What’s your magnificent Wow?

#shitay #pod

Sub title: How relevant are you today?....

+Definition of: ‘Average’

! ‘Average’ is best defined as:

! ‘Best of the worst’

! ‘Cream of the crap’

! Same old s### - different day

+58/31

?

+58/31

How well are You communicating?

Are you speaking their language?

Franchisor to Prospects?

Franchisor to Offices?

Offices to Teams?

Offices/Teams to Consumers?

Are you really relevant?

50% of the worlds population is under 30

+What’s Your Wow?

! Million Bucks

! 6%

! 2 Agents ! Survey says?...

+What’s Your Wow?

My personal experience….

-1.5 Mil

- 30K

-Tech savvy consumer

-How are you going to Wow me?..

+What’s your Wow?

! Workshop 20 mins. 4 groups. Team leader.

-What’s your Wow? -Marketing x 3 -Technology x 2 -Fee x 1 (what do I get vs 300k?)

+Is Cost Effective Video Your Wow?

!  Videolicious

!  Example: https://videolicious.com/examples/video-tour

!  Free App for iPad

!  Free videos with watermark

!  $120 for 200 videos Premium hosting

!  Property – Personal – Location – Custom for Target Buyers-Absentee Buyers and Investors.

!  Volunteer to Demo?

+Is Cost Effective Video your Wow?

!  Adobe Voice

!  Pre-listing videos

!  Information videos. What happens in the process videos

+Is Drone Video Your Wow?

!  Example: https://www.youtube.com/watch?v=17iU1Gl__4Y

!  Hire one for a day – Video your town/city/suburb from the air.

!  Create a library - Own the raw footage

!  Be famous for being above the pack. Above ‘Average’..

+Is Your Blog Your Wow? Words-Photos-Video-Community

!  Topical

!  Professionally written

!  Humorous – Controversial - Representative

!  Consistent. Every week.

!  Relevant

!  Easily Shareable

!  *Your Blog can be yourname.com

!  You own yourname.com already?.... Don’t you?.....

+Are Online Ads Your Wow?

!  Retargeted Ads

!  Target per page visited !  Sales –Property-Rentals-New Business- You name it

!  Facebook Ads https://www.facebook.com/advertising !  People – Property – Story – Lead Gen

+ Is Your Database Your Wow?.. Would it ‘Wow’ a seller?... Or would they just expect you’d have one?

!  More than an Excel spreadsheet to send crap to?

!  Structured with targeted categories and campaigns

!  Current with people in the right places. Outsourced to a data specialist?

!  Relevant. Engaging with ‘relevant’ info via various touchpoints?

!  Searchable?

!  Used and maintained religiously?

+Are Lead Generation Websites Your Wow?

!  Eg: mudgeerealestatereport.com

Brand agnostic

Capture form/squeeze page

E-book or Offer

Seo friendly

Easy build in Wordpress

+Are Single Property Websites Your Wow?

!  123 AnywhereStreet.com !  Positions the property as ‘Special’

+Checked how you’re travelling lately?

!  Similarweb.com !  Track your traffic and referral sources

!  Get suggestions on how to increase traffic

!  Benchmark to your competitors

+Get a Magnificent #POD or be Average…. But remember..

! Average’ is best defined as:

! ‘Best of the worst’

! ‘Cream of the crap’

! Same old s### - different day

+Any Questions ?

?