What's Your Story? Using Public Relations to Build Your Bottom Line
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K Squared Communications®, Inc. www.ksqrd.com What’s your Story? Using Public Relations to Build Your Bottom Line
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Using the one to many approach of public relations, how do you create an interesting story deserving of attention?
Transcript of What's Your Story? Using Public Relations to Build Your Bottom Line
K Squared Communications®, Inc.www.ksqrd.com
What’s your Story?
Using Public Relations to Build Your Bottom Line
K Squared Communications®, Inc.www.ksqrd.com
Question
• Why use Public Relations?– Increase sales– Attract valuable employees– Improve partner deals– Other reasons?
K Squared Communications®, Inc.www.ksqrd.com
Who? Where? What? How?
• Who do you want to reach?
• Where do they live? Work?
• What do they read?
• What is your competition doing?
• What do you want to say?
• How are you going to reach them?
K Squared Communications®, Inc.www.ksqrd.com
How do you reach the Press?
• Targeting publications
• Targeting editors
• Press releases
• Story ideas
K Squared Communications®, Inc.www.ksqrd.com
Working with the Press
• Timing
• Speed
• Attitude
• Content
• Preparation
• Background
K Squared Communications®, Inc.www.ksqrd.com
Press Releases
• Headline
• Dateline
• News
• Quotes
K Squared Communications®, Inc.www.ksqrd.com
Working the Interview
• The Interview
• The Photo Shoot
• The Follow up
