What's wrong with Sales and Marketing Collaboration June 2014

Transcript of What's wrong with Sales and Marketing Collaboration June 2014

What’s Wrong With

Sales and Marketing Collaboration ?

The OneTEAM Method,

an end-to-end way to lifting Sales Productivity June 2014

peterstrohkorbonsulting.com.au

Our Market Research

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1 It’s about Communication 81.5% of companies that reported a decrease in sales revenue last year operate in

separate Sales and Marketing silos. It seems that this is not an ideal structure for success.

2 It’s about Common Goals and Shared Insight Significant contributors to sales effectiveness seem to be

1) having well aligned shared objectives, accountabilities and metrics

2) a good understanding by Marketing about WHAT sales collateral is used by the

high performing sales people, and HOW it is used.

3 It’s about the right Technology and Its Implementation More than 88% of businesses which had implemented CRM and Sales Enablement (SE)

solutions increased their sales revenue over the last 12 months. It seems that keeping

the technology and its implementation simple are key to sales success.

What are the Key Findings?

Our Market Research

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1 Get Everyone working together as one Team Align Sales and Marketing business objectives, accountabilities and metrics so that

these two critical functions work together effectively

2 Gain good Insight and use it Know and support what works to boost sales productivity, and stop doing what doesn’t

3 Choose the right Technology and implement it wisely Install appropriate IT systems, such as an integrated CRM and SE system and bring

your people with you on the journey

What are the Key Recommendations?

Introducing the OneTEAM Method

A three step method to boost Sales+Marketing Collaboration

Free Executive Discovery Session

• Who should attend: • CEO, CFO, Sales Director, Marketing Director

• Duration • 60-90 Minutes • Outcomes:

• Identifies What’s In It For You (WIIFY)

• Benchmarks your organization against its peers

• Identifies the high level processes to improve sales performance

• Estimates your ROI in $ terms

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Take the Next Step:

Contact

Business