Karol Zielinski karolzielinski.com @KarolZielinski

WHAT’S WORTH MEASURING IN YOUR STARTUP?

Startuppers are nice guys, who in their companies run lean methods of management.

Not necessarily worrying too much about some kind of procedures, documents,

summaries, or forecasts.

Right?

Not really.

Though deep down, every entrepreneur with his head screwed on – startuppers,

or old-school business owners – are interested in figures.

Stats.

Rates.

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There are many of those… from which a large portion is totally not worth our attention.

Vanity Metrics

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We define vanity metrics as a number that indicates improvement but is disconnected from the progress of your organization’s mission.

Jesse Littlewood

1Visitors & users

(unique, page viewers, etc)

2% of growth based on low basis

3The amount of data

in our database

4Interested users

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What metrics really count?

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The only metrics that entrepreneurs should invest energy in collecting are those that help them make decisions.

Eric Ries

1Financial rates

2Users doing that,

what we “require of them”

3Conversion rates

4The cost

of reaching the user/customer

5LTV & ARPU

user’s Life-Time Value & Average Revenue Per User

6A/B Tests

If we want to measure something

in our startup (and we should want to!)

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We should count, analyse and obtain results from these metrics, which are really significant for our business.

Karol Zielinski

karolzielinski.com @KarolZielinski fb/karolzielinski

That’s it, thank you!more on Vanity Metrics & Actionable Metrics:

http://bit.ly/1F6vTKp