What’s Trending?

Latest Trends in Social Media & Changes to The Hospitality

Industrypowered by:

and now make up about 30% of the global population.

Over the past year, social media users have gone

up by 176 Million

Facebook alone adds ½ million users every day.

There is no doubt that social media can be a powerful tool for getting noticed in the digital marketing world.

So, what’s the latest in social media?

1.“In the Moment” updates To name a few...

➔Twitter

➔Snapchat

➔Instagram

➔Periscope

Facebook also recently introduced live broadcasts & suggested videos that automatically play within your news feed.

2. in-app functionalityHere are some examples:

➔discover more on instagram with the ‘explore’ feature

➔instantly purchase items on pinterest through ‘buy’ buttons

➔publish your own articles on facebook

3. interest guided searchFor instance,

➔‘keyword’ search on facebook to find relevant videos

➔click on any item in pinterest to shop similar items

➔navigate what’s trending through #’s on twitter, instagram,facebook

4. Social media Advertising

Last year, social media ads spending increased 33.5%

to nearly $24 billion

Social media is also a way for companies to invest

more in customer service.

96% agree ‘Hotels will need to develop strong social media ‘listening skills’ to understand how customer needs and perceptions of

brands and service quality are truly evolving’.

In a global survey about the future of hotels,

5. Social Networks in the workplace➔The Society for Human Resource Management found that

77% of companies surveyed reported using social networking sites to recruit candidates

➔Aside from hiring, employers are finding new ways to use social media for employee engagement

Slack, a messaging app for teams, gained

1.25 million active business users in just

2 years.

What does this mean for hotels?The emerging millennial market has influenced change not

only in the digital world but also in hotel trends.

As the standards for hospitality transform, hotels must shift their marketing efforts to reflect these changes.

1.food & Beverage Changes

Millennial travelers prefer

➔bars over restaurants➔‘grab n go’ over room service➔food sampling over large menus

Did you know?

Tip: Remove boundaries between lobby and restaurants

36% of visitors prefer working in the lobby rather than their rooms .

2. Fresh branding “Millennials are less concerned with brand names; rather

they are on the ‘search for novelty’

-Peter Yesawich, vice chairman of MMGY

Tip: engage new visitors by offering an experience that exceeds the idea of a standard hotel stay.

3. Social media advertisingSocial media accounts posting more frequently are more likely to be featured in top search results on google.

Tip: Hotels need to utilize social search optimization techniques, such as hash tags, and invest in sponsored content to make it easier for users to find your brand through simple keywords.

4. Video MarketingOnline users are naturally more drawn to image-based content.

Posts with videos attract

3x as many inbound links

as plain text posts.

70%Of companies now say video is the most effective tool in

their online marketing.

In fact,

Tip: Creating a marketing video that tells a story about your brand and relates to your travelers needs is key to customer likeability.

5. mobile optimization

Tip: give travelers the freedom to plan, purchase, or book right from their smartphone

Last minute travel is at an all time high.

95 % of people believe that by 2020,

‘hotels will increasingly look to new technologies to drastically increase efficiency, reduce costs, personalize the customer experience and improve service’ .

Sources:http://www.socialmediatoday.com/social-networks/kadie-regan/2015-08-10/10-amazing-social-media-growth-stats-2015

http://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357

http://www.socialmediatoday.com/social-networks/kadie-regan/2015-08-10/10-amazing-social-media-growth-stats-2015

http://fastfuture.com/?p=297

http://www.eeoc.gov/eeoc/newsroom/release/3-12-14.cfm

http://www.fastcompany.com/3054347/the-future-of-work/5-trends-that-will-change-how-companies-use-social-media-in-2016#2