What's the Right Mobile Move? Responsive Design, Apps, Tablets and More [Webinar Replay]

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description

It is more and more essential for your brand’s online presence to be ready for viewer consumption across mobile devices - the latest Pew Internet Project on mobile technology found that 34% of Internet users browse the web mostly using their phones, and over half of adults between 35-44 own a tablet computer. One route is to optimize your site for viewing across all devices using either responsive or adaptive design, allowing for a unified set of analytics and a single platform for content management. Another is to create a mobile app for your business. This creates an additional platform to manage but has the benefit of being more accessible on the go and potentially cheaper. You ignore mobile at your own risk. Are you acting on a mobile strategy that best suits your company? Join us to learn: The pros and cons of responsive design and mobile apps Best practices for planning your mobile move The best ways to keep track of your mobile ROI How to evaluate which course of action is best for your business.

Transcript of What's the Right Mobile Move? Responsive Design, Apps, Tablets and More [Webinar Replay]

Page 1: What's the Right Mobile Move? Responsive Design, Apps, Tablets and More [Webinar Replay]
Page 2: What's the Right Mobile Move? Responsive Design, Apps, Tablets and More [Webinar Replay]

What's the Right Mobile Move? Responsive Design, Apps, Tablets and More

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Our Speakers

Krissy Espindola is the Director, Knowledge Management & Social Customer Support, for T-Mobile. She joined T-Mobile in 2002 and is responsible for all internal and customer-facing support content, which spans the vast range of T-Mobile products & services. @KrissyEspindola

Jamie Turner is the CEO of 60 Second Communications, a full-service marketing agency based in Atlanta, GA. He is also the founder of 60SecondMarketer.com, an online magazine that provides tips and techniques for marketers around the globe.@AskJamieTurner

Tim Hayden With more than 20 years of marketing and business leadership experience, Tim Hayden has been a founding member of new ventures and a catalyst for innovative change in some of the world’s largest brands. @TheTImHayden

Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. @PaulDunay

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Source: facebook

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Mobile is BUSY

the Desktop Hour

emailwebsocialother

the Mobile Houremailwebsocialtextappcallother

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Mobile Email

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Your WebsiteM

obile Adaptive

• You have a “desktop” and a “mobile” website.

Mob

ile Responsive• A website that

conforms to the device on which it is viewed.

Mob

ile Reactive• Responsive, with

content that is personalized and relevant based on location, time, day and user details.

Page 15: What's the Right Mobile Move? Responsive Design, Apps, Tablets and More [Webinar Replay]

Submit your questions in the GotoWebinarPresentation window

Follow along and

share your thoughts

on Twitter at

#SMTlive

Join the Conversation…

#SMTLive

Page 16: What's the Right Mobile Move? Responsive Design, Apps, Tablets and More [Webinar Replay]

#SMTLive

Our Speakers

Krissy Espindola is the Director, Knowledge Management & Social Customer Support, for T-Mobile. She joined T-Mobile in 2002 and is responsible for all internal and customer-facing support content, which spans the vast range of T-Mobile products & services. @KrissyEspindola

Jamie Turner is the CEO of 60 Second Communications, a full-service marketing agency based in Atlanta, GA. He is also the founder of 60SecondMarketer.com, an online magazine that provides tips and techniques for marketers around the globe.@AskJamieTurner

Tim Hayden With more than 20 years of marketing and business leadership experience, Tim Hayden has been a founding member of new ventures and a catalyst for innovative change in some of the world’s largest brands. @TheTImHayden

Paul Dunay, moderator, is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. @PaulDunay

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