Brand Box 4 - What's The Big Idea? The Marketer's Ultimate Toolkit
What's the BIG IDEA?
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Transcript of What's the BIG IDEA?
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©Maiers,2007
What’s the
BIG Idea: Presented
ByAngela Maiers, 2007
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©Maiers,2007
The BIG Idea is:
The part of a book, magazine, argument,
film, poem, text, etc… that articulates the authors message or ideas about the
underlying topic or theme which may or may not be explicitly stated.
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©Maiers,2007
Why Does It Matter?• The author’s purpose for writing is…• The tone of this passage is? • The writer believes that… • Why did the author probably write this passage?• Which sentence helps convey the mood of the text?• Read the passage, which passage best describes the author’s purpose?• Which writer is most qualified to say . . .• The author thinks that . . . • The author is believable because…• The following assumptions about the author suggest…• The author uses sarcasm to….• The tone of this poem can best be described as…?• Why might the author recommend . . .• The purpose of this is to…?• What is this paragraph suggest that the authors’ believes that…?
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©Maiers,2007
REdefining Reading
Teaching for BIG Ideas
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©Maiers,2007
Reading is like a puzzle…
because GREAT READING is about putting
all the pieces of information together to see the whole BIG PICTURE!
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©Maiers,2007
How Do Readers Put the “Pieces”Together?
1.
2.
3.
4.
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©Maiers,2007
THE PUZZLE LESSON
1. Look Cover
2. Peek Inside-Get Ready
3. Sort and Group Pieces
4. Find and Think about the Whole
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©Maiers,2007
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©Maiers,2007
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©Maiers,2007
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©Maiers,2007
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©Maiers,2007
Where Are Big Ideas Located?
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©Maiers,2007
Fiction is like an apple….
Because you begin reading stories with one bite allthe way to the end until the “core” life topic is revealed.
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©Maiers,2007
FICTION TOPICS(THEME):
Universal understandings authors write about in their story
growing up jealousy making friends success
fear siblings romance trickery
failure change overcoming injustice
power arrogance death superficial
love courage acceptance selfishness
being ordinary moving on family
relationships (beginning, ending, trials within) wealth
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©Maiers,2007
Nonfiction is like an orange…
Because nonfiction is about reading and connectingThe sections to the writers whole idea about the topic.
Sec
tio
n T
op
ic
Sec
tio
n T
op
ic
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©Maiers,2007
Big Idea Response
Peace"Based on The Eternal Spring of
Mr. Itoby Margaret Garrigue
"Darkness"Based on Return to Manzanarby Jeanne Watatsuki Houston
Written Response Character Book Marks
Themed Images
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©Maiers,2007
Assessing Comprehension
KG-2:This information is really about…This story is really about…Can I say this is in my own words?
3-6Can I connect this to something I know?Can I state this in my own words?Can I explain this to someone else?Can I explain the big idea?What is this information is really about?What is this story is really about?
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©Maiers,2007
THE POWER OF OUR TALK
Language is the essential condition of knowing; the
process by which all experience becomes
knowledge.Halliday, 1992