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What's Next: Goal-Oriented Social Software
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WHAT’S NEXT: GOAL-ORIENTED SOCIAL SOFTWAREHutch CarpenterVP Product, Spigit@bhc3
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…AS WE WERE SAYING IN BOSTON…
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GOAL-ORIENTED?
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GOALS = PEOPLE EFFECTING CHANGE
Goal-oriented social software channels people’s resources – cognitive, physical, financial – toward a defined objective.
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FRAME #1: SOCIAL MEETS CROWDSOURCING
social software
crowd-sourcin
g
goal-oriented social softwar
e
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FRAME #2: SOCIAL MEETS ERP
Social ERP
knowledge
participation
sharing
process
targets
rulesGoal-
Oriented Social
Software@bhc3
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GOALS GIVE STRUCTURE TO PARTICIPATION
Goal /gōl/: The outcome toward which effort is directed
Target Rules Evaluation
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Targets
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TARGETS CLARIFY PARTICIPATION
social software goal-oriented social software
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THESE AREN’T THE TARGETS YOU’RE LOOKING FOR
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TARGETS ARE TANGIBLE BUSINESS BENEFITS
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Rules
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‘RULES’ IS NOT A FOUR-LETTER WORDeffi
cacy
number of rules
Participation and evaluation guideCommon basis for comparison Instructions on how things work
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DON’T VIOLATE THE GOLDEN RULE OF RULES
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AMAZING HAPPENS WITH JUST A FEW RULES
Participants cracked a longstanding problem - the structure of a protein called retroviral protease - in AIDS research that scientists puzzled over for years.
They did it in three weeks.
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Evaluation
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PROGRESS REQUIRES EVALUATION
Allocation of scarce
resources
Assessment of fit with stated
goal
Application of analysis & judgment
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NO, EVALUATION ISN’T RIGHT FOR ALL SOCIAL
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EVALUATION YIELDS RESULTS
Pocket Tales: An Online Social Reading Game
Education Hotspots for Areas with no
Internet Infrastructure
eGuided Reading (Reading Glue)
1 2 3
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GOAL-ORIENTED IS DIFFERENT
Characteristic Classic Social Software
Goal-Oriented Social Software
Orientation knowledge achievement
Acknowledgement that not all contributions are created equal
tacit explicit
Social objects wikis, blogs, forums, microblogs
wide variety
Dominant graph social interest
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THANK YOU
Hutch CarpenterVP Product, Spigit@bhc3