What's beyond Virtualization - The Future of Cloud Platforms
What's next for the cloud in Spain?
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Transcript of What's next for the cloud in Spain?
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November 2013
WHAT’S NEXT FOR THE CLOUD IN SPAIN?
Survey data: ES v EU market trends
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CLOUD & HOSTING PROVIDERS SURVEY
We surveyed 400+ service providers in Spain and in Europe to examine the current state of play in the cloud market. How are they addressing the growing demand for cloud?
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DATA CENTRE OF CHOICE
Unlike the EU, telco-owned data centres are the most popular choice in Spain Second most popular in Spain are self-
owned DCs
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CUSTOMER DEMAND TODAY
Demand for cloud and SaaS already exceed demand for traditional hosting in Spain
Demand for Cloud (IaaS) and Applications (SaaS) were far above the EU averages
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CLOUD REVENUE SHARE 2012 TO 2015
However, the majority expect the cloud wave to hit within the next 3 years
73% of Spanish respondents expect 40-100% of revenues to come from cloud by 2015
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REVENUE IMPACT OF CLOUD
96% of Spanish respondents are positive about the revenue impact of cloud
Of all those surveyed, Spain were the most optimistic in this respect
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KEY COMPETITORS
Service providers in Spain see local providers as their key competition
The European trend could be explained by the fact that Pan- European and U.S. providers are perceived as offering different products which target different requirements
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STRATEGIES TO LEVERAGE CLOUD
The top 3 strategies by Spanish cloud and hosting service providers
Looking underneath these figures, we found that a large majority (61%) execute 3 or more strategies
These strategies tend to be emergent, ad-hoc, and mostly driven by customer requirements
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