What's next darius sollohub

Pearl Academy / What’s Next

20th Dec 2014

Future of Design Education

- Darius Sollohub

Director, New Jersey School of Architecture

New Jersey Institute of Technology USA

[email protected]

millennial

generation

design

education

and the

Darius Sollohub AIA

Director, New Jersey School of Architecture

New Jersey Institute of Technology USA

[email protected]

observations

demographics

enrollment

opportunities | challenges

millennial born: 1982-2005

generation X born: 1961-1981

boomer born: 1944-1960

silent generation born: 1923-1943

GI generation born: 1901-1922

lost generation born: 1883-1900

missionary born: 1860-1882

(Strauss & Howe 2007)

observations

observations

(Howe & Strauss 2007)

born and raised digital

unprecedented upbringing

unprecedented scrutiny

observations

(Brad Trent; Barron's)

observations

(Pew Research: Millennials 2010)

They are history’s first “always connected” generation. Steeped in digital technology and social media, they treat their multi-tasking hand-held gadgets almost like a body part – for better and worse.

observations

(Architect: Jan 2013)

How will the Millennials respond to the opportunities and the challenges that they are inheriting – both in the profession and the world at large? How will they influence the practice of architecture? And perhaps most important, without drastic changes to pedagogy, licensure and firm management, is the profession prepared to capitalize on what comes next?

observations


Dating back to their first births in the early 1980’s, you could see this millennial generation coming. Everywhere they’ve been, from bulging nurseries to the new “Baby on Board” minivans, from day-care to kindergarten to high school, they have changed the face of youth – and transformed every institution they’ve touched.

observations

(Twenge 2014)

"Generation Me" are tolerant, confident, open-minded, and ambitious but also disengaged, narcissistic, distrustful, and anxious.

collaborative, practical, results-oriented

experiential learners

digital natives and gamers

natural multitaskers

impatient, flexibility/convenience focused

seek balanced lives

observations

(Sollohub & Sweeney 2012)

demographics

(Pew Research 2010)

demographics

80 million (+ -)

(equal to boomers)

>50% have or will attend college

(Pew Research 2010)

demographics

priorities

52% being a good parent

15% high paying career

1% being famous

(Pew Research 2014)

demographics

68% favor same sex marriage

(compare to 43% over 50)

93% OK with interracial dating

(compare to 60% of boomers at

same age)

(Pew Research 2014)

demographics

31% liberal

(compare to 21% boomers)

26% conservative


50% vote independent

(Pew Research 2014)

demographics

19% trust others


32% environmentalists

(compare to 42% generation X

& boomers)

enrollment

enrollment

(ACSA Atlas 2012)

enrollment

(Georgetown University Center on Education and the Workforce 2012)

enrollment

13.9% B.Arch unemployment

7.7% M.Arch unemployment

(twice that of engineering or

business degrees)

(Georgetown University Center on Education and the Workforce 2012)

enrollment

recorded music sales declined

$14.6 b. to $6.3 b. 2000 - 2010

newspaper revenues

50% decline 2000 - 2016

(projected)

(The Wall Street Journal 2011)



digital natives and gamers


impatient, flexibility convenience focused

seek balanced lives





behaviors supporting design pedagogy

behaviors or design pedagogy

challenging

supporting

behaviors challenging design pedagogy

(Stanford University Institute of Design 2012)



challenging

supporting

digital natives


gamers


challenging

supporting

digital natives

revit

revit

revit

pandora

facebook

youtube

media player



challenging

supporting

gamers


challenging

supporting

multimedia

collaborative

spatial

iterative

feedback loop

emotional stimuli

gamers

(Prensky 2004)


challenging

supporting

(Architect’s Newspaper Feb 15, 2012)


challenging

supporting


challenging

supporting

(Mallgrave 2009)

(Evan Troxel Sep 13, 2011; Jot Pro; Autodesk Sketchbook Pro; Apple iPad)


challenging

supporting


impatience

flexibility/convenience

balanced lives


impatience



open-ended time commitments

maximum flexibility

hate lectures (especially big ones)



homework lecture lecture adaptive learning

online courses adaptive learning



(Virginia Tech Math Emporium)


balanced lives

When a harried office manager recently

announced to his team that an evening of

overtime was going to be required in order to

finish an important project, he expected to hear a

general round of grumbling. But he was shocked

when a new member of the team, a 22-year-old

recent college graduate, told him he couldn’t stay

because he had concert tickets that evening.

(Sujansky 2009)


balanced lives

millennial born: 1982-2005

generation X born: 1961-1981

boomer born: 1944-1960

silent generation born: 1923-1943

GI generation born: 1901-1922

lost generation born: 1883-1900

missionaries born: 1860-1882


generational constellation

dig

ital d

ivid

e

millennial generation

the

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