What's New In Travel Marketing - Trends and Tips for Marketeers for 2016 and onwards
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Transcript of What's New In Travel Marketing - Trends and Tips for Marketeers for 2016 and onwards
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Travel trends of 2016 What’s new, changed & hot in travel
by Tine Thygesen TineThygesen.com
@tahitahi
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Hi! I am Tine Thygesen digital entrepreneur & strategist
Digital transformation for ambitious organisations
100+ travel apps for brands & DMOs
Authentic travel content in 135 countries
www.tinethygesen.com
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I want to tell you a story about the biggest innovations in all time powered by mobile.
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1. Planning
Not this
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But deep down in sub saharan Africa,
more than 10 years ago
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Trend #1 Mobile payments
In-mobile Micro payments P2P transfers
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#2 trend: the silent travelerA lot of visitors will buy more/ be happier if they can
be serviced 100% online
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One-on-onelive communication
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Instant action at my fingertip
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71% complain on social media
• Failing of traditional service.
• 23% have given up. They post for vengeance
• 70% want a respons. Only 38% receive one
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#3 Consumers loosing trust in travel industry
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Priceline broke billion dollar mark in 2013, ad spend tripling over three years.
By 2014 $1.6 billion by Expedia $2.6 billion by Priceline.
Reason: Arms racein advertising
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times a year we complain about brands
on social media
879 million
10%find something to be angry about publicly
every single day
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Brands completely ignore it
32.8 percent of the time
(that’s 288 million ignored complaints a year)
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Prague: 10 of 13 highest rated have no stars
Accommodation expectations out of sync
Berlin: First 5 star property comes in as #17
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x
Poorly managed expectations
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Key driver for tourism: User generated visuals #4
Photo networks rapid growth
1.8B photos uploaded & shared per day
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* One2Few, instead of One2Many* Short message lifetime* 1b MAU: Snapchat, WhatsApp, WeChat, Line
Less broadcasting (#5) more private sharing
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Go pro: Personal video camera. Initially for surfers. Sold 3.8 million 2013 Used by Hollywood directors, NFL, The Rolling Stones. Police & U.S. military.
Narrative Clip: Photo every 30 seconds, remembers geolocation, date and time.
Very close, very lifelike, very real
New data in travel marketing: Wearable trackers
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A GoPro experience is unlike another camera...
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Skiing, flying, street vibe, dancing, carnivals, yachting, swimming
Feels real, right?
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#8 Virtual reality: A whole new segment of travel industry
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Drones - a new world of travel video
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PURPOSEtinethygesen.com
#6 Trend: Meaning
50% prefer to buy from ethical companies, 31% willing to spend more for them.
66% consider a company’s social and environmental impact before buying
increased by 46% in the past year
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90% want to use skills for good 60% millennials prefer to buy from co’s doing good. 38% will pay more
By 2025, millennials are 75% of workforce
@tahitahi
New generation: Experiences over possessions
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Search for authenticity Less Disneyland, more local
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Workations and digital nomads #7
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The new authentic travel communication meets art
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Thank you!
www.TineThygesen.com Advisory + talks
Tine Thygesen @tahitahi
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End
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imagehttp://www.eatweartravel.com/wp-content/uploads/2015/08/IMG_5125-e1440463612966-1600x900.jpg
http://roomscesme.com/wp-content/uploads/2015/02/wander-compulsion.jpg
http://dailyurbanista.com/wp-content/uploads/2014/07/o-TRAVELING-facebook.jpg
http://img05.deviantart.net/6283/i/2010/202/9/5/faith_trust_by_arancioneamante.jpg
https://www.youtube.com/watch?v=R33nDgemDdM
danniellaporte.com
http://vignette1.wikia.nocookie.net/creepypasta/images/d/d4/Our_Future_-_Nuclear_Symbol.jpg/revision/latest?cb=20130403203738
http://www.oyster.com/hotels/photo-fakeouts/
http://edge.alluremedia.com.au/m/l/2014/08/RainUmbrella.jpg
SAS, Norwegian Airlines, Car 2 Go, Drive Now
http://www.magic4walls.com/wp-content/uploads/2014/06/little-girl-rain-sadness-umbrella-pattern-lovely-background-for-children-picture.jpg
http://revelwallpapers.net/d/343443536D6C36317272716F6837716730474B64313943327A74686565773D3D/umbrella-in-the-summer-rain.jpg