What’s new in social media research?

What’s new in social media research? A quick guide through recent publications

(2012-2013) for social scientists

March 4, 2014 General Online Research (GOR 14), Köln

Dr. Katrin Weller, [email protected], @kwelle

http://katrinweller.net

http://katrinweller.net/

Welcome!

Dr. Katrin Weller GESIS – Leibniz Institute for the Social Sciences, Data Archive for the Social Sciences 2006-2012: Heinrich-Heine-University Düsseldorf, PhD in Information Science. Weller, K., Bruns, A., Burgess, J., Mahrt, M., & Puschmann, C. (Eds.) (2014). Twitter and Society. New York et al.: Peter Lang.

Questions!

Slides via: http://katrinweller.net/teaching/ Or: http://de.slideshare.net/katrinweller

http://katrinweller.net/teaching/

http://de.slideshare.net/katrinweller

Outline of this workshop

Part 1: the story so far Part 2: 2012-2013

Social media research – some insights from bibliometrics

• Scopus • Web of Science • Google Scholar

457,000

4,991 19,440 The story so far…

Scopus • 21,000 titles from more than 5,000 international publishers, 20,000 peer-

reviewed journals (including 2,600 open access journals), 390 trade publications, 370 book series, 5.5 million conference papers

• (TITLE-ABS-KEY("social media") OR TITLE-ABS-KEY("social web") OR TITLE-ABS-KEY("social software") OR TITLE-ABS-KEY("web 2.0")) AND PUBYEAR > 1999

Social media research 2000-today

0500

100015002000250030003500400045005000

No. of publications (Scopus)

Scopus: 2000-today by subject area

10650; 36%

5542; 19% 2384

2288

2151

1535

773

772

65 Computer ScienceSocial SciencesEngineeringMedicineBusiness, Management and AccountingMathematicsArts and HumanitiesDecision SciencesPsychologyNursingEconomics, Econometrics and FinanceBiochemistry, Genetics and Molecular BiologyHealth ProfessionsEnvironmental ScienceEarth and Planetary SciencesAgricultural and Biological SciencesPharmacology, Toxicology and PharmaceuticsPhysics and AstronomyMaterials ScienceMultidisciplinaryNeuroscienceImmunology and MicrobiologyChemical EngineeringVeterinaryDentistryChemistryEnergy

Scopus: 2000-today by country

0 1000 2000 3000 4000 5000 6000 7000

United StatesUnited Kingdom

GermanyAustralia

ChinaSpain

CanadaItaly

FranceTaiwan

NetherlandsSouth Korea

FinlandAustria

JapanGreece

IndiaSingapore

SwitzerlandHong Kong

Ireland

Scopus: 2000-today popular keywords

Social networks (897), Social network (657)

User interfaces (1,007)

Social networking (online) (2,291)

Facebook (847)

Knowledge management (860)

Web services (869) Information systems (810) Twitter (667)

Semantics(765), Semantic Web(669)

Communication(650)

Information technology (639)

E-learning (623), Students(579) Education(520) Teachung (504)

Scopus: 2000-today popular keywords

Social networks (897), Social network (657)

Blogs(343), Blogging(324), Blog(161)

Social networking (online) (2,291)

Facebook (847) Microblogging(186) Twitter (667)

Wiki(192), Wikipedia(192)

YouTube(273)

WoS: 2000-today by year

0200400600800

1000120014001600

2005 2006 2007 2008 2009 2010 2011 2012 2013

WoS publications

Scopus and WoS: 2000-today by year

0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

2005 2006 2007 2008 2009 2010 2011 2012 2013

WoS

Scopus

WoS: 2000-today by research areas

1157; 24%

835; 17%

586; 12%

583; 12%

492; 10%

328; 7%

234; 5%

212; 5%

199; 4%

168; 4%

COMPUTER SCIENCE

INFORMATION SCIENCE LIBRARY SCIENCE

BUSINESS ECONOMICS

COMMUNICATION

EDUCATION EDUCATIONAL RESEARCH

ENGINEERING

PSYCHOLOGY

HEALTH CARE SCIENCES SERVICES

SOCIAL SCIENCES OTHER TOPICS

SOCIOLOGY

WoS: 2000-today by category

0 100 200 300 400 500 600 700 800 900

INFORMATION SCIENCE LIBRARY SCIENCECOMPUTER SCIENCE INFORMATION SYSTEMS

COMMUNICATIONEDUCATION EDUCATIONAL RESEARCH

BUSINESSCOMPUTER SCIENCE SOFTWARE ENGINEERINGCOMPUTER SCIENCE ARTIFICIAL INTELLIGENCE

MANAGEMENTHEALTH CARE SCIENCES SERVICES

COMPUTER SCIENCE THEORY METHODSENGINEERING ELECTRICAL ELECTRONIC

SOCIOLOGYCOMPUTER SCIENCE INTERDISCIPLINARY APPLICATIONS

PUBLIC ENVIRONMENTAL OCCUPATIONAL HEALTHMEDICAL INFORMATICS

PSYCHOLOGY MULTIDISCIPLINARYTELECOMMUNICATIONS

OPERATIONS RESEARCH MANAGEMENT SCIENCESOCIAL SCIENCES INTERDISCIPLINARY

MEDICINE GENERAL INTERNALPSYCHOLOGY EXPERIMENTAL

EDUCATION SCIENTIFIC DISCIPLINESNURSING

COMPUTER SCIENCE CYBERNETICSMULTIDISCIPLINARY SCIENCES

Google Scholar

Social sciences

Scopus: Social sciences 2000-today

5,542

Scopus: 2000-today

0500

100015002000250030003500400045005000

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

Scopus totalScopus social sciance

0 200 400 600 800 1000 1200 1400 1600 1800 2000

United StatesUnited Kingdom

AustraliaSpain

CanadaGermany

ChinaNetherlands

ItalyTaiwan

SwedenFinlandFrance

Hong KongNew Zealand

SingaporeSouth Korea

GreeceIndia

AustriaTurkey

DenmarkMalaysia

BrazilIreland

SwitzerlandBelgium

IsraelPortugal

South AfricaJapan

RomaniaNorwayMexicoEstonia

HungaryNigeria

Colombia

Scopus: 2000-today

Scopus: 2000-today

Article; 3858; 70%

Conference Paper; 983; 18%

Review; 301; 5%

Article in Press; 135;

2%

Editorial; 61; 1%

Book Chapter; 57; 1%

Conference Review; 53; 1%

Note; 37; 1%

Short Survey; 36; 1%

Letter; 10; 0%

Book; 9; 0%

Erratum; 2; 0%

Interdisciplinary field?

0 1000 2000 3000 4000 5000 6000

Social SciencesComputer Science

Business, Management and AccountingArts and Humanities

EngineeringMedicine

PsychologyDecision Sciences

Economics, Econometrics and FinanceEnvironmental Science

Earth and Planetary SciencesNursing

MathematicsHealth Professions

Pharmacology, Toxicology and PharmaceuticsAgricultural and Biological Sciences

DentistryScopus: Social sciences 2000-today

Scopus: 2000-today popular keywords (social science)

Web 2.0(1,466) Social media(1,364) Internet(552) World Wide Web(448) Social networking (online)(300) Students(277) E-learning(275) Facebook(248) Teaching(226) Information systems(213) Twitter(210) Human(199) Humans(196) Education(188)

Communication(179) Social software(177) Technology(177) Article(172) Social networking(170) Social networks(167) Social Media(166) Engineering education(160) Research(149) Knowledge management(137) Blogs(131) Higher education(128) Information technology(119) Social network(119) Web services(119)

Social Networks(101) Learning(96) User interfaces(96) Collaborative learning(95) Collaboration(94) Websites(91) Social networking sites(90) Wiki(86) Libraries(84) Methodology(84) Curricula(77) Innovation(77) Learning systems(74) Marketing(74) Blogging(73) Design(71) Male(71) Academic libraries(70) Virtual reality(70) Female(68) Privacy(68)

Top authors (all years)

10 or more papers: • Thomas Cochrane • Catherine McLoughlin • Denis Gillet • Axel Bruns

Top journals (social science papers)

0 20 40 60 80 100 120

Information Communication and Society

Public Relations Review

Econtent

Profesional De La Informacion

Proceedings of the Asist Annual Meeting

New Media and Society

First Monday

Procedia Social and Behavioral Sciences

18th Americas Conference on Information Systems…

Cutting Edge Technologies in Higher Education

Top cited papers (more than 100 citations) Authors Title Year Source title

Volume

Issue

Page start

Page end

Cited by

Boulos, M.N.K., Wheeler, S. The emerging Web 2.0 social software: An enabling suite of sociable technologies in health and health care education 2007

Health Information and Libraries Journal 24 1 2 23 304

Adamic, L., Adar, E. How to search a social network 2005 Social Networks 27 3 187 203 208

Greenhow, C., Robelia, B., Hughes, J.E.

Learning, teaching, and scholarship in a digital age: Web 2.0 and classroom research: What path should we take now? 2009 Educational Researcher 38 4 246 259 166

Xiang, Z., Gretzel, U. Role of social media in online travel information search 2010 Tourism Management 31 2 179 188 146 Wheeler, S., Yeomans, P., Wheeler, D.

The good, the bad and the wiki: Evaluating student-generated content for collaborative learning 2008

British Journal of Educational Technology 39 6 987 995 117

Waters, R.D., Burnett, E., Lamm, A., Lucas, J.

Engaging stakeholders through social networking: How nonprofit organizations are using Facebook 2009 Public Relations Review 35 2 102 106 116

Ajjan, H., Hartshorne, R. Investigating faculty decisions to adopt Web 2.0 technologies: Theory and empirical tests 2008

Internet and Higher Education 11 2 71 80 114

Ritzer, G., Jurgenson, N. Production, Consumption, Prosumption: The nature of capitalism in the age of the digital 'prosumer' 2010

Journal of Consumer Culture 10 1 13 36 113

Marwick, A.E., Boyd, D. I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience 2011 New Media and Society 13 1 114 133 111

Maness, J.M. Library 2.0 theory: Web 2.0 and its implications for libraries 2006 Webology 3 2 110

Bertot, J.C., Jaeger, P.T., Grimes, J.M.

Using ICTs to create a culture of transparency: E-government and social media as openness and anti-corruption tools for societies 2010

Government Information Quarterly 27 3 264 271 109

Beldarrain, Y. Distance education trends: Integrating new technologies to foster student interaction and collaboration 2006 Distance Education 27 2 139 153 109

Top cited papers: topics 1. Email analysis; Online communities; Small world experiment; Social networks 2. Classroom research; Computers and learning; Educational reform; Instructional

technologies; Research methodology; Technology 3. Internet marketing; Online tourism domain; Search engine; Social media; Travel

information search 4. Facebook; Nonprofit organizations; Social media; Social networking 5. Decomposed theory of planned behavior; Emerging technologies; Factor

analysis; Faculty adoption; Faculty perceptions; Web 2.0 6. Consumption; Facebook; Prosumption; Social networking sites; Web 2.0 7. audience; context; identity; micro-celebrity; self-presentation; social media;

Twitter 8. Blog; Library 2.0; Mashup; RSS; Social network; Streaming media; Tagging; Web

2.0; Wiki 9. E-government; ICT; Social media; Transparency

Social science papers in 2012

• 1237 papers (136% of 2011) • Out of 4328 papers in all disciplines (29%).

0

200

400

600

800

1000

1200

1400

1600

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Social science papers in 2013

• 1398 papers (113% of 2012). • Out of 4689 papers in all disciplines (30%).

0

200

400

600

800

1000

1200

1400

1600

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Interdisciplinarity

0 500 1000 1500


Arts and HumanitiesBusiness, Management and…

Decision SciencesMedicine

EngineeringPsychology

MathematicsEconomics, Econometrics and…

0 500 1000 1500


Arts and HumanitiesBusiness, Management and…

EngineeringMedicine

PsychologyEconomics, Econometrics and…

Decision SciencesEnvironmental Science

2012 2013

Document types

2012 2013

Article; 896; 72%

Conference Paper; 175;

14%

Review; 94; 8%


Editorial; 17; 1%


Article in Press; 7;

1%

Note; 7; 1% Book; 4; 0%

Letter; 2; 0%

Article; 1065; 76%

Conference Paper; 112; 8%

Article in Press; 91; 7%

Review; 56; 4%


Editorial; 17; 1%

Short Survey; 10; 1%


Note; 8; 1%

Letter; 6; 0%

Book; 3; 0%

Erratum; 2; 0%

Countries (top 10)

2012 2013

0 100 200 300 400 500

United States

United Kingdom

Spain

Australia

Canada

Germany

Italy

Taiwan

Sweden

Singapore

0 100 200 300 400 500 600

United States

United Kingdom

Australia

Spain

Canada

Netherlands

Germany

China

Sweden

South Korea

Top authors (3 or more papers)

2012 2013 AUTHOR NAME Ritzer, G. 4 Arias, J.J.P. 4 Grensing-Pophal, L. 4 Vilas, A.F. 4 Bruns, A. 3 Kailanto, M. 3 Jurgenson, N. 3 Davis, K. 3 Lee, C.S. 3 Fuchs, C. 3 Alemu, G. 3 George, D.R. 3 Huhtamaki, J. 3 Liu, B.F. 3

Marttila, J. 3 Moreno, M.A. 3 Partridge, H. 3 Quan-Haase, A. 3 Rambe, P. 3 Redondo, R.P.D. 3 Ross, P. 3 Tebest, T. 3 Shah, C. 3 Sigala, M. 3 Silius, K. 3 Stevens, B. 3 Tervakari, A.M. 3 Waters, R.D. 3

Bruns, A. 5 Hajli, M. 4 Cochrane, T. 4 Mergel, I. 4 Stefanidis, A. 4 Williams, M. 4 Crooks, A. 3 Freberg, K. 3 Highfield, T. 3 Burnap, P. 3 Hawthorne, J. 3 Baro, E.E. 3 Ellison, N.B. 3 Edwards, A. 3

Housley, W. 3 He, W. 3 McCorkindale, T. 3 Procter, R. 3 Radzikowski, J. 3 Gillet, D. 3 Sloan, L. 3 Stieglitz, S. 3 Thorson, K. 3 Valtonen, T. 3 Vergeer, M. 3 Vraga, E.K. 3 Wells, C. 3 Reddick, C.G. 3

Topics 2012 (keywords used more than ten times)

Social media(418), Web 2.0(272), Internet(107), Social networking (online)(84), Information systems(73), Social Media(72), Human(68), Humans(68), World Wide Web(67), Facebook(62), Students(61), Article(57), Twitter(56), E-learning(50), Social networks(45), Engineering education(43), Communication(38), Social network(35), Research(34), Teaching(33), Social networking(31), Education(30), Methodology(30), Female(29), Male(29), Social Networks(29), Higher education(27), Technology(26), Information technology(25), Adult(24), Learning(21), Collaboration(20), Knowledge management(20), Psychological aspect(20), Social networking sites(20), Academic libraries(19), Collaborative learning(19), Social Networking(19), Websites(19), Blogging(17), Learning systems(17), Marketing(17), United States(17), User-generated content(17), Wiki(17), Blogs(16), Surveys(16), Innovation(15), Libraries(15), Mass media(15), Social sciences computing(15), YouTube(15), New media(14), Privacy(14), Public relations(14), University(14), Computer aided instruction(13), Content analysis(13), Microblogging(13), Motivation(13), Public diplomacy(13), Student(13), Universities(13), Egypt(12), Informal learning(12), Online learning(12), Social movements(12), Young Adult(12), Blog(11), Canada(11), Data mining(11), Democracy(11), GIS(11), Media role(11), Nursing education(11), Participation(11), Personal learning environment(11), Social learning(11), Social software(11), Virtual reality(11), Web services(11)

Topics 2013 (keywords used more than ten times)

Social media(512) , Web 2.0(171), Internet(134), Facebook(99), Twitter(96), Social networking (online)(76), Communication(50), Social Media(50), Social network(49), Human(47), World Wide Web(47), Humans(43), Article(36), Students(35), Social networking(34), Social networks(34), Teaching(33), E-learning(28), Information technology(27); Higher education(26), Politics(26), Education(24), Marketing(24), Research(24), Technology(24), Mass media(23), Methodology(23), Male(22), Public relations(22), Privacy(21), Female(20), Media role(20), Social networking sites(20), Computer aided instruction(19), Academic libraries(18), Engineering education(18), Knowledge management(18), United States(18), YouTube(18), Blog(17), Media(17), Blogs(16), Collaboration(16), Industry(16), Libraries(16), Social software(16); Websites(16), Wiki(16), Adult(15), Arab Spring(15), Commerce(15), Learning(15), New media(15), Activism(14), Collaborative learning(13), Ethics(13), GIS(13), Gender(13), Journalism(13), Participation(13), Youth(13), Blogging(12), Content Analysis(12), Data mining(12), Interactivity(12), Library 2.0(12), Psychological aspect(12), Social Networks(12), Surveys(12), China(11), Information systems(11), Political participation(11), Tools(11), Web services(11)

pointless babble?

TOPICS

Hot Topic: Elections

Spotlight 2013: twitter and election

0

10

20

30

40

50

60

2008 2009 2010 2011 2012 2013

Twitter and elections (Scopus and Web of Science)

Year of election

Name of election Country/region No. of papers (2013)

Date of election

2008 40th Canadian General Election Canada 1 14.10.2008

2009 European Parliament election, 2009 Europe 1 07.06.2009

2009 German federal election, 2009 Germany 2 27.09.2009

2010 2010 UK general election United Kingdom 4 06.05.2010

2010 South Korean local elections, 2010 South Korea 1 02.06.2010

2010 Dutch general election, 2010 Netherlands 2 09.06.2010

2010 Australian federal election, 2010 Australia 1 21.08.2010

2010 Swedish general election, 2010 Sweden 1 19.09.2010

2010 Midterm elections / United States House of Representatives elections, 2010 USA 4 02.11.2010

2010 Gubernational elections: Georgia USA 1 02.11.2010

2010 Gubernational elections: Ohio USA 1 02.11.2010

2010 Gubernational elections: Rhode Island USA 1 02.11.2010

2010 Gubernational elections: Vermont USA 1 02.11.2010

2010 2010 superintendent elections South Korea 1 17.12.2010

2011 Baden-Württemberg state election, 2011 Germany 1 27.03.2011

2011 Rhineland-Palatinate state election, 2011 Germany 1 27.03.2011

2011 Scottish parliament election 2011 Scotland 1 05.05.2011

2011 Singapore’s 16th parliamentary General Election Singapore 1 07.05.2011

2011 Norwegian local elections, 2011 Norway 2 12.09.2011

2011 2011 Danish parliamentary election Denmark 2 15.09.2011

20 li l i 20 G 2 8 09 20

2011 Scottish parliament election 2011 Scotland 1 05.05.2011

2011 Singapore’s 16th parliamentary General Election Singapore 1 07.05.2011

2011 Norwegian local elections, 2011 Norway 2 12.09.2011

2011 2011 Danish parliamentary election Denmark 2 15.09.2011

2011 Berlin state election, 2011 Germany 2 18.09.2011

2011 Gubernational elections: West Virginia USA 1 04.10.2011

2011 Gubernational elections: Louisiana USA 1 22.10.2011

2011 Swiss federal election, 2011 Switzerland 1 23.10.2011

2011 2011 Seoul mayoral elections South Korea 1 26.10.2011

2011 Gubernational eletions: Kentucky USA 1 08.11.2011

2011 Gubernational elections: Mississippi USA 1 08.11.2011

2011 Spanish national election 2011 Spain 1 20.11.2011

2012 Queensland State election Australia 1 24.03.2012

2012 South Korean legislative election, 2012 South Korea 1 11.04.2012

2012 French presidential election, 2012 France 2 22.04.2012

2012 Mexican general election, 2012 Mexico 1 01.07.2012

2012 United States presidential election, 2012 / United States House of Representatives elections, 2012

USA 17 06.11.2012

2012 South Korean presidential election, 2012 South Korea 2 19.12.2012

2013 Ecuadorian general election, 2013 Ecuador 1 17.02.2013

2013 Venezuelan presidential election, 2013 Venezuela 1 14.04.2013

2013 Paraguayan general election, 2013 Paraguay 1 21.04.2013

Spotlight 2013: twitter and election No. of Tweets No. Of publications (2013)

0-500 3 501-1.000 4

1.001-5.000 1 5.001-10.000 1

10.001-50.000 7 50.001-100.000 4

100.001-500.000 5 500.001-1.000.000. 3

1.000.001-5.000.000 3 mehr als 5.000.000 3

mehr als 100.000.000 1 mehr als 1.000.000.000 1 keine/ungenaue Angabe 13

Highly cited Sweden: • Larsson A.O., Moe H. (2012). Studying political microblogging: Twitter

users in the 2010 Swedish election campaign. New Media and Society, 14(5), 729-747.

• Jungherr A., Jurgens P., Schoen H. (2012). Why the pirate party won the german election of 2009 or the trouble with predictions: A response to tumasjan, A., sprenger, T. O., sander, P. G., & welpe, I. M. "predicting elections with twitter: What 140 characters reveal about political sentiment". Social Science Computer Review, 30(2), 229-234.

#egypt

#Egypt / Arab spring Role of Facebook during #egypt? • Tufekci Z., Wilson C. (2012). Social Media and the Decision to Participate in Political

Protest: observations From Tahrir Square. Journal of Communication, 62(2), 363-379.

Newspapers vs. Social media • Hamdy N., Gomaa E.H. (2012). Framing the Egyptian Uprising in Arabic Language

Newspapers and Social Media. Journal of Communication, 62(2), 195-211.

Activsm

#occupy: • Juris J.S. (2012). Reflections on #Occupy Everywhere: Social media, public space,

and emerging logics of aggregation. American Ethnologist, 39(2), 259-279. Indonesia: • Lim M. (2013). Many Clicks but Little Sticks: Social Media Activism in Indonesia.

Journal of Contemporary Asia, 43(4), 636-657. Spain: • Gonzalez-Bailon S., Borge-Holthoefer J., Moreno Y. (2013). Broadcasters and

Hidden Influentials in Online Protest Diffusion. American Behavioral Scientist, 57(7), 943-965.

eGovernment Overview • Bertot J.C., Jaeger P.T., Hansen D. (2012). The impact of polices on government social media

usage: Issues, challenges, and recommendations. Government Information Quarterly, 29(1), 30-40.

Citizen sourcing • Nam T. (2012). Suggesting frameworks of citizen-sourcing via Government 2.0. Government

Information Quarterly, 29(1), 12-20. EU • Bonson E., Torres L., Royo S., Flores F. (2012). Local e-government 2.0: Social media and

corporate transparency in municipalities. Government Information Quarterly, 29(2). 123-132. Mexico • Picazo-Vela S., Gutierrez-Martinez I., Luna-Reyes L.F. (2012). Understanding risks, benefits,

and strategic alternatives of social media applications in the public sector. Government Information Quarterly, 29(4), 504-511.

Social media use by government officials: • Kavanaugh A.L., Fox E.A., Sheetz S.D., Yang S., Li L.T., Shoemaker D.J., Natsev A., Xie L. (2012).

Social media use by government: From the routine to the critical. Government Information Quarterly, 29(4), 480-491.

Ethics / privacy

Ethics / privacy Research ethics: • Rooke B. (2013). Four Pillars of Internet Research Ethics with Web 2.0 Journal of

Academic Ethics, 11(4), 265-268. • Boyd D., Crawford K. (2012). Critical questions for big data: Provocations for a

cultural, technological, and scholarly phenomenon. Information Communication and Society, 15(5), 662-679.

Geo data

Geo-Information Overview on new geo-data: • Elwood S., Goodchild M.F., Sui D.Z. (2012). Researching Volunteered

Geographic Information: Spatial Data, Geographic Research, and New Social Practice. Annals of the Association of American Geographers, 102(3), 571-590.

Geo-spacial politics: • Leszczynski A. (2012). Situating the geoweb in political economy. Progress in

Human Geography, 36(1), 72-89. Twitter • Leetaru K., Wang S., Cao G., Padmanabhan A., Shook E. (2013). Mapping the

global Twitter heartbeat: The geography of Twitter. First Monday, 18(5).

Trends?

Forecasting Health care Big data

Continuing

Learning / education marketing

target audience / user studies Journalism / mass media

Disappearing?

crisis communication metadata

Which platforms?

Facebook in case studies Egypt Students (impression management) Education Health (alcohol, tobacco, depression) Protests Sociality, connectivity Cultural differences Dating, intimacy, emotional disclosure Customers Games African American users Gender Language use Music industry

Twitter in case studies Elections (prediction) Public debate Activism Non-profit organizations Journalists Agenda setting Government E-learning, classroom, academic libraries Individual pesonality Literacy Geo-corpora

YouTube in case studies Government Education Medical education Promotion, marketing (Tobacco marketing) Libraries Arab spring Fan culture Media economy Politics Online protests Tourism

Blogs in case studies eGovernment Politics, Protests Education (language education) Music industry Customers/ marketing Travel, tourism Journalism Writers and audiences Discursive analysis Adolescent bloggers Blogshops, art & design, creativity Libraries Blogs and podcasts Health and daily life

Wikipedia in case studies

Education Speech acts (language analysis) Collaboration Libraries

Which platforms?

0

100

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300

400

500

600

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

TwitterFacebookYouTubeBlogsWikisFoursquareLinkedInMySpace

METHODS & TOOLS

Methods

Content analysis Survey (interview) (experiment)

Methods: interdisciplinary

TOOLS

• Data Collection • Data Analysis

API: Application Programming Interface

YourTwapperkeeper

NodeXL Network Analysis Based on Excel Can collect data from (amongst others): • Facebook • Twitter • YouTube • Flickr • Wikipedia • If you can get data into excel, you can get it into NodeXL…

NodeXL

NodeXL • NodeXLGraphGallery.org

Content Analysis

86

CAQDAS Computer-Assisted Qualitative Data AnalysiS – (e.g. MAXQDA, QDAMiner, ATLAS.ti, Qualrus, Nvivo) – Speech Act Analyse – Statistics

Digital Methods Initiative • https://wiki.digitalmethods.net/Dmi/ToolDatabase

Sentiment Analysis

Dictionaries: • ANEW

Trends? • Images • URLs • Webometrics, e.g. Webometric Analyst

http://lexiurl.wlv.ac.uk/ • Multi-platform studies

Getting up to date?

If you want to read 5 papers • Boyd D., Crawford K. (2012). Critical questions for big data: Provocations for a cultural,

technological, and scholarly phenomenon. Information Communication and Society, 15(5), 662-679.

• Jungherr A., Jurgens P., Schoen H. (2012). Why the pirate party won the german election of 2009 or the trouble with predictions: A response to tumasjan, A., sprenger, T. O., sander, P. G., & welpe, I. M. "predicting elections with twitter: What 140 characters reveal about political sentiment". Social Science Computer Review, 30(2), 229-234.

• Leetaru K., Wang S., Cao G., Padmanabhan A., Shook E. (2013). Mapping the global Twitter heartbeat: The geography of Twitter. First Monday, 18(5).

• Tufekci Z., Wilson C. (2012). Social Media and the Decision to Participate in Political Protest: observations From Tahrir Square. Journal of Communication, 62(2), 363-379.

• Bertot J.C., Jaeger P.T., Hansen D. (2012). The impact of polices on government social media usage: Issues, challenges, and recommendations. Government Information Quarterly, 29(1), 30-4.

Questions?

What’s new in social media research?

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