Zendesk & Trustpilot: Turning Customer Reviews into Real Revenue
What's New at Trustpilot? Product Reviews
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Transcript of What's New at Trustpilot? Product Reviews
Welcome to today’s webinar:
What’s New at Trustpilot?Product Reviews
The session will begin shortly.
Welcome to today’s webinar!
What’s New at Trustpilot?Product Reviews
Joe GiarratanoCustomer Success Team Lead, USA
Today’s Speaker
Questions?●Use the “Questions” pane
on the control panel to ask any questions throughout the webinar
●We’ll answer questions as they come, at the end of the session, and via email
Agenda●What are Product Reviews
and why are they so important?
●How do Trustpilot’s new features help me get and showcase Product Reviews?
● Live demo!●Q&A
Product ReviewsWhat’s the big deal?
PS: they’re not just for retail businesses!
12x more consumers trust Product Reviews than manufacturer descriptions
63% of consumers are more likely to purchase from a site if it has product ratings and reviews
Product Reviews…Establish TrustProduct reviews have been shown to:⬆ Conversion ⬆ Average order size ⬇ Cart abandonmentParticularly beneficial for proprietary products!
Product Reviews…Set Expectations
The color is so much
brighter in person!
Fit is a bit tight…order one size up!It was so
easyto set up!
Product Reviews…Provide product-specific customer insights
Product Reviews…Boost SEO & SEM
Really?
How??
Product Reviews boost SEOIMPROVE ORGANIC RANKINGS with content that is...● Relevant & keyword-rich ● Engaging & user-generated ● Fresh & consistently-updated
IMPROVE ORGANIC CLICK-THROUGHS with stand-out search results featuring...● RICH SNIPPETS! ★★★★★
Product Reviews boost
organic CTR with Rich
SnippetsProduct star ratings appear in organic search results
up to 30% CTR
increase!
Product Reviews boost SEMProduct Listing Ads in Google Search and Google Shopping
up to 15% CTR
increase!
RECAPProduct Reviews help your business succeed by...● Giving a boost to your SEO & SEM, helping you win against
your competition and drive even more qualified traffic to your site
● Establishing trust with your customers by displaying product-specific feedback from like-minded consumers, which improves website conversion
● Setting customer expectations, which improves customer satisfaction and reduces returns/complaints
● Providing product-specific insights, which help you make strategic business decisions
Trustpilot Product Reviews
& SEO TrustBoxGet Product Reviews & make them work
for you!
Getting Product ReviewsCouldn’t be simpler!Product Review Invitation Options:
● Trustpilot eCommerce Apps (Shopify, Magento, BigCommerce, & WooCommerce)
● Bulk manual invitations● AFS● Custom API integration
But wait, there’s more!● Import Product Reviews from
other sources● Easily syndicate Product Reviews to
Google Shopping and Product Listing Ads
Showcase your Product ReviewsWith our brand-new, SEO-supercharged, Product Reviews TrustBox!● Super easy to implement
(2 lines of code, no developer or API necessary)
● Uses Google-recommended coding for indexing content and rich snippet starsTranslation: SEO Boost!
● Does not impact page load time
● If you import reviews from other sources, use the Multi-Source SEO TrustBox
SEO TrustBoxImplementation
Live Demo
CUSTOMER JOURNEY
PRODUCT & SERVICE REVIEW
TRUSTBOXES
PRODUCT & SERVICE
REVIEWINVITATION
S
PRODUCT REVIEWS
&SERVICEREVIEWS
★★★★★Organic ResultsGoogle AdWords
Google Seller Ratings
Google ProductListing Ads
RECAPTrustpilot’s Product Reviews solution is a no-brainer:
● Super simple process for collecting reviews● Best-in-class on-page TrustBox widget:
○ Easy implementation
○ Earn Rich Snippets and star ratings in your organic results ★★★★★
○ Improved website conversion, cart abandonment, average order value, and product returns
● Your Product Reviews feed directly to Google to populate stars in Shopping Ads and Product Listing Ads ★★★★★
NEXT STEPS● Recap email - please take the survey!
● Interested in adding Product Reviews to your Trustpilot package?Reach out to your Success Manager and they’ll get you up and running in no time!
Questions?
??
?
Thank you!
We want your feedback!Please respond to the survey.