What’s Mine is Yours:
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Transcript of What’s Mine is Yours:
What’s Mine is Yours:The Rise and Fall of Collaborative Consumption
Christina Glover
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Overview The Three Systems of Collaborative Consumption The Four Principles of Collaborative Consumption The Drivers of Collaborative Consumption Quotes Statistics Summary Video
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Collaborative Consumption(def). - Is used to describe an
economic model based on sharing, swapping, bartering, trading, or renting access to products as opposed to ownership.
-Wikipedia
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Three Systems of Collaborative Consumption
1. Product Service Systems2. Redistribution Markets3. Collaborative Lifestyles
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Product Service Systems
DVD’s
Cars
Books
Homes
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Redistribution MarketsMass Market PlacesFree/Gift ExchangesUsed ElectronicsSwap Sites for BooksSwap Sites for ClothingSwap Sites for MediaNeighborhood Marketplaces
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Collaborative Lifestyles Co-working Spaces/Finders Social Lending /Social Currencies Peer-To-Peer Travel Taxi Sharing Bartering Gardens Skill Sharing
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Four Principles of Collaborative Consumption
Critical Mass Idling Capacity Belief In “The Commons”Trust Between Strangers
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Critical MassSociological ChoiceSocial Proof
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Power of Idling Capacity
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http://www.collaborativeconsumption.com/insider-blog/archives/infographic_the_collaborative_home.php
“This is what the internet was made for, an instant platform sharing excess capacity among many people.”
-Robin Chase, founder of Zipcar
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Belief In “The Commons” Most robust “Commons” in history; The Internet. “Creative Commons” – Solution for failed sharing. Personal Digital Experience = Expanding Social
Value “We need to give to get.”
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Trust Between Strangers Self-Managed Peer-Policed Systems
Example: Airbnb, eBay, London Liftshare
Peer-Policed Platforms Removal of Top-Down Mechanisms
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The Drivers of Collaborative Consumption
P2P TechnologiesResurgence of Community Cost ConsciousEnvironmental Concerns
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Hyper Consumption Great Pacific Garbage Patch
Hoarders
Increase in personal storage facilities
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Statistics Bike Sharing – fastest growing form of transportation Zilok – leader in P2P rental market, increasing at a
growth rate of 25% a year since founded October 2007. thredUP – Kids clothing exchange, more than 12,000
items exchanged within first 8 days of launching. Couch Surfing – global website, most visited “hospitality
service” on the internet. Netflix - $444.5 million revenue in 2010; Up 24% Zipcar - $186.1 million revenue in 2010; Up 41.8%
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http://vimeo.com/28935954
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Questions?
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