What's "In-Store" for Retail from DRS, 7.28.14
description
Transcript of What's "In-Store" for Retail from DRS, 7.28.14
![Page 1: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/1.jpg)
July 28, 2014DigiDay – What’s 'in-store’ for retail. 1375 Peachtree St NE, Suite 315N, ATL 30309 / 404 461 9025 / hugeinc.com
![Page 2: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/2.jpg)
What’s 'in-store'for retail.
Digiday Retail Summit
July 28, 2014
![Page 3: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/3.jpg)
Derek FridmanGroup Creative Director, Huge.
@hellofridman
![Page 4: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/4.jpg)
We believe.
Great things happen to your business and brand when you put the user
first.
![Page 5: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/5.jpg)
We create.
Ecosystems & experiences that engage customers and deliver value.
![Page 6: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/6.jpg)
We love to build things.
![Page 7: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/7.jpg)
![Page 8: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/8.jpg)
Digital in retail.
![Page 9: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/9.jpg)
Digital in retail:
State of the union.
![Page 10: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/10.jpg)
The commerce landscape has been evolving at a fast pace.
![Page 11: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/11.jpg)
Consumers are more savvy, have more choice, and have higher expectations.
![Page 12: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/12.jpg)
Therefore we have to continually evolve our strategy to keep pace
with these changes.
![Page 13: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/13.jpg)
Always one step ahead.
![Page 14: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/14.jpg)
In-store experiences are falling short of expectations.
![Page 15: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/15.jpg)
Effective in-store technology is woefully lagging in retail environments.
![Page 16: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/16.jpg)
Kiosks.
![Page 17: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/17.jpg)
Kiosks.
![Page 18: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/18.jpg)
What’s a world-class or aspiring world-class retailer to do?
![Page 19: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/19.jpg)
To keep their retail businesses relevant, retailers must…
1. Modernize their footprints.2. Differentiate their experience.3. Blend the physical & digital.
![Page 20: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/20.jpg)
Digital in retail:
The opportunity.
![Page 21: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/21.jpg)
In order to successfully deliver in-store digital, you must first look
at the bigger picture.
![Page 22: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/22.jpg)
![Page 23: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/23.jpg)
![Page 24: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/24.jpg)
![Page 25: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/25.jpg)
![Page 26: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/26.jpg)
Successfully blending both online and offline interactions is key.
![Page 27: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/27.jpg)
Examples.
![Page 28: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/28.jpg)
Examples:
Lowe’s.
![Page 29: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/29.jpg)
![Page 30: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/30.jpg)
![Page 31: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/31.jpg)
![Page 32: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/32.jpg)
![Page 33: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/33.jpg)
![Page 34: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/34.jpg)
![Page 35: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/35.jpg)
Examples:
SportChek/FGL.
![Page 36: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/36.jpg)
80,000 square feet of retail space.
![Page 37: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/37.jpg)
By the numbers.
250Computers.
407Displays.
80Tablets.
![Page 38: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/38.jpg)
SportChek:
User experience.
![Page 39: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/39.jpg)
![Page 40: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/40.jpg)
![Page 41: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/41.jpg)
SportChek:
Pre-visualization.
![Page 42: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/42.jpg)
![Page 43: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/43.jpg)
![Page 44: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/44.jpg)
SportChek:
Design.
![Page 45: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/45.jpg)
![Page 46: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/46.jpg)
![Page 47: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/47.jpg)
SportChek:
Installation.
![Page 48: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/48.jpg)
![Page 49: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/49.jpg)
![Page 50: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/50.jpg)
![Page 51: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/51.jpg)
Examples:
Swoosh iD.
![Page 52: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/52.jpg)
![Page 53: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/53.jpg)
![Page 54: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/54.jpg)
![Page 55: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/55.jpg)
Take commerce to the people.
![Page 56: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/56.jpg)
![Page 57: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/57.jpg)
![Page 58: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/58.jpg)
Examples:
Gucci.
![Page 59: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/59.jpg)
![Page 60: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/60.jpg)
![Page 61: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/61.jpg)
![Page 62: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/62.jpg)
What’s next?
![Page 63: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/63.jpg)
Next up.
1. Aware.2. Instant.3. Invisible.
![Page 64: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/64.jpg)
Key takeaways…
1. Modernize the footprint.2. Differentiate the experience.3. Blend the physical & digital.
![Page 65: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/65.jpg)
Questions?
![Page 66: What's "In-Store" for Retail from DRS, 7.28.14](https://reader036.fdocuments.in/reader036/viewer/2022070315/555286f2b4c905115b8b521d/html5/thumbnails/66.jpg)
July 28, 2014DigiDay – What’s 'in-store’ for retail. 1375 Peachtree St NE, Suite 315N, ATL 30309 / 404 461 9025 / hugeinc.com