What’s in it for me

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2 Market 2 Market Your Do t Com Linda Bradshaw & L ori Horton 1 What’s in it for me? An introduction to Search Engine Optimization, Page Rank, and how Blogs can help your business grow using a Web Page on the Internet.

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An introduction to SEO and how bloggers can affect a change in page rank

Transcript of What’s in it for me

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2 Market 2 Market Your Dot Com Linda Bradshaw & Lori Horton

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What’s in it for me?

An introduction to Search Engine Optimization, Page Rank, and how Blogs can help your business grow using a Web Page on the Internet.

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Brought to you by your friendly bloggers at 2 Market 2 Market Your

Dot ComIn today’s extremely competitive world, more consumers

are turning to the Internet to find the local businesses that they want to use.

If you are in business, if you want customers to find you, you need to have your own web page with your own domain name.

But just having a web page is not enough; you must market your web page so that your potential customers can find you easily.

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Why does my business need a website?

Help customers find out about you

Attract new customers

Sell more products or services

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How do people find my website?Type your URL directly into the address bar

Click on a link from another website

Use an Internet directory like the Yellow Pages, Super Pages, City Search, or Local.com

They search for key words into a search engine

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What is a search engine?

A search engine is a website that is used by a person that is looking for information on the Internet.

There are several different popular search engines on the Internet.

Google is the most popular search engine.

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What is Search Engine Optimization?

Search Engine Optimization is often called “SEO.”

SEO is a process taken to help a web page be found easily by a search engine. Page rank is one of the most important factors.

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What Is Page Rank?

Page rank is an assessment of value of a web page that ranges from 0 to 10.

The higher the page rank, the higher the value. Most web pages have a 0 rank.

Page rank is updated an average of four times per year.

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Page Rank is important

The highest page ranked website is the first result immediately below the paid advertisements when a Google search is performed.

The majority of consumers do business with one of the results found on the first page of Google search results.

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Who assigns page rank?

Google (The most important rank, therefore this presentation focuses on Google.)

Alexa

Compete

There may be more……

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When is Page Rank assigned?

Page Rank is assigned after Google does a procedure called “indexing.” It is also called a “sweep.”

The sweep includes every web page in existence and takes several days to complete.

Google performs a sweep approximately four times a year, sometimes more often.

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How can my web page get higher Page Rank?

Make your web page search engine “friendly.”

Update your web page frequently.

Use good linking strategies.

Use social media.

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How can I make my web page search engine friendly?

Use the most recent HTML code that Google supports

Use important keywords throughout the web page and in the right places

Consider hiring a professional that specializes in designing web pages

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How often should web pages be updated?

Google rewards web pages that are updated frequently and penalizes those that are not. Ideally web pages should be updated at least five times a month.

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What is a link?A link is a part of a web page, often

highlighted with a different color, and has special code and attributes that only the Internet “sees.”

A clicked link will send the reader to a different area of the Internet. That area is called the “target.”

There are two different “attributes” of links.

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Tell me about attributes…

Two “attributes” of links are called “dofollow” and “nofollow.”

The “dofollow” attribute helps the target page increase page rank- even if the link is NEVER clicked.

The “nofollow” attribute has no effect on the page rank of the target page.

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What are good linking strategies?

Use internal links on your web page

Only give out-links to reputable pages. Make most of them “nofollow” links.

Get back-links to your web page.

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What are Internal links?

Internal links are inside a web page that targets other parts of the same web page.

Internal links can help make Google think that your web page is “relevant.” That is thought to be a good thing.

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What are out-links

Out-links are links on your web page that point to a target web page that has a different URL.

Out-links can be “follow” or “no follow.”

Giving “follow” out-links to web pages that Google finds to be “questionable” can result in your own web page’s page rank being lowered.

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What is a “questionable” web page?

Google will penalize a “questionable” web page by lowering the page rank, and lowering the page rank of any other web page that is giving it “follow” links.

“Questionable” web pages

Compete with Google’s advertising services

Appear to be “spammy” – full of nothing but ads

Promote gambling, pornography, and/or pills

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What are back-links?

Back-links are links that come into your web page from a different web page.

Back-links can be “nofollow” or “dofollow.”

“Follow” back-links are a vital part of page rank.

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How can I get back-links to my web page?

Online directories

PPC ads

PPV ads

Affiliate Marketing

Text-link advertising

Organic links from other web pages (called context links)

Reciprocal links

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What is social media?

Blogs

Facebook

Twitter

Linkd In

Branch Out

MySpace

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What is a blog?A blog is a type of web page that is designed

to act as a type of journal.

There were 255 million websites on the Internet in 2010 (according to http://royal.pingdom.com)

In 2010 there were 152 million blogs on the Internet. (according to http://royal.pingdom.com)

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How can a blog help increase my business?

You can create a blog of your own that is specifically about your business or area of expertise.

A blog can be used as your main website for your business, and is easy to maintain and update.

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How can other people’s blogs increase the page rank of my web

page?

Assuming that the other blogs have a page rank greater than 0, their “follow” links targeting you web page will help increase your web page’s page rank.

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How can I get those blogs to give me backlinks?

You can sponsor an article within the blog by contacting the blogger directly.

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You can sign up with marketing agencies.

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What kind of backlinks will blogs provide?

Different bloggers have different preferences, so you have to do your homework and ask the individual blogger, or the advertising agency that represents the blogger.

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But the blog’s back-link does not look like an ad. That concerns me.

That, my little piggies, is the beauty of social media. In a context-link the back-link in a blog is provided as a part of a natural sentence. It is not supposed to look like an ad for any one company. It is supposed to look like a natural part of a sentence. Even if no one ever sees that page, the existence of that back-link is helping to increase the page rank of the target page.

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We are here to help!

We have been professional bloggers for over four years. Combined we have over twelve years experience.

We have blogged for many well-known companies and have learned a lot of the tricks of the trade

Please consider hiring our consulting services for your web page marketing needs.

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What’s my next step?For your customized, small business internet marketing and website

marketing campaign, please contact us:

Linda Bradshaw [email protected] (540) 905-1004 Monday through Friday, 9:00 am – 5:00 pm

Lori Horton [email protected] (540) 931-6859 Monday through Friday, 1:00 pm – 9:00 pm