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What's happening on the interwebs: Joe Cartoon edition
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- 1. Whats happening on the InterWebs?
Joe Cartoon edition
4-12-2009
2. 7 New Features in Your Google Analytics Account
Analytics Intelligence with Custom Alerts
Expanded Goals and New Engagement Goals
Expanded Mobile Reporting
Unique Visitors Metric
Advanced Analysis Features
Share Advanced Segments and Custom Report Templates
Multiple Custom Variables
3. But remember, Google Analytics is illegal(*)
Multiple federal and state government officials charged with
guarding over national data protection are convinced that Google
Analytics is against the law in Germany and are mulling imposing
fines on companies who use the service to gather detailed stats
based on their website visitors usage patterns without the explicit
consent of those visitors.
http://eu.techcrunch.com/2009/11/24/google-analytics-illegal-germany/
(*) in Germany
4. IKEA Facebook campaign
IKEA created a Facebook profile for the Malmo store manager, Gordon
Gustavsson. Over a two-week period, he uploaded images from of IKEA
showrooms to his Facebook photo album. Then it put out word that
the first person to tag their name to a product in the pictures,
won it.
5. Browser Identity
Identity will be one of the defining themes in the next five years
of the Web. Nearly every site has a concept of a user account,
registration, and identity.
We are seeing market-moving effects of the identity/log in
problem.Facebook Connectand GooglesFriend Connectboth let you use
your pre-existing identity and social graph to super-power other
websites. The problem?
Your identity is too important to be owned by any one company.Your
friends are too important to be owned by any one company.
A Solution
The browser is your personal and trusted agent to the web. Its the
only actor on the Internet stage which both knows everything you do
on the web, and never has to let that data leave the privacy of
your desktop. Your browser knows you (or, at least, should).
http://www.azarask.in/blog/post/identity-in-the-browser-firefox/
6. The Content Pyramid
Being at the top of the content pyramid is the best place of all.
Youre the domain expert. People cant talk about the subject without
touching on your work. But, the aggregators might be where the
traffic and exposure really is to push down into the volume
sectors.You need to look for a longer term strategy. You need to
have opinions and develop a writing style that engages an audience.
You need to spread the word so far and wide that people will learn
about ideas from you, even if it all proves is that you subscribe
to the blog of someone much smarter.
From that comes traffic and links from lower down the chain and
ultimatelyauthority: the holy grail.
http://www.davidnaylor.co.uk/the-content-pyramid.html
7. The Evolution of Storage
http://www.geekologie.com/image.php?path=/2009/11/29/storage-full.jpg
8. Wolphram|Alpha takes search to next level
http://blog.wolframalpha.com/2009/12/01/step-by-step-math/
9. Tool: Pingdom
http://tools.pingdom.com/fpt/
The Full Page Test loads a complete HTML page including all
objects. It mimics the way a page is loaded in a web browser.
The load time of all objects is shown visually with time
bars.
You can view the list of objects either in load order or as a
hierarchy.
Every test also shows general statistics about the loaded page such
as the total number of objects, total load time, and size including
all objects.
10. And remember: be smart
http://www.xkcd.com/670/
11. [email protected]
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