1

What is WhatsApp

Whatsapp is an cross-platform instant messaging service for smartphonesIn addition to text messaging, users can send images videos ,media messagesAs well their location using integrated mapping features. Founded in 2009 and is based in Santa Clara,California

2

Founder

• An invention by ‘two guys with an experience of 20 years at Yahoo! Inc.’, American Brian Acton & Ukrainian Jan Koum as per the official website in 2009.

• A dream come true of talking to a friend sitting oceans apart through radio-waves.

In June 2009WhatsApp 2.0 was released with a messaging component and the active users suddenly swelled to 250,000.

2011, WhatsApp was in the top 20 of all apps in the U.S. App Store

Feb. 2013, Whatsapp user base had swelled to about 200 million active users and its staff to 50 In jan-2015,WhatsApp reached a new milestone of 700 million monthly active users and 30 billion messages being sent everyday.

History

3

Key features • Cross-platform mobile messaging app• Available for iPhone,BlackBerry,Windows,Android,Nokia• No Hidden Cost• Multimedia• Group Chat in Feb’2011• No International Charges• Say no to PINs and Usernames• No need to Login/LogOut• Offline Messages

4

TECHNOLOGY• Embodied Technology• Technology Enablers– Compatibility– Interface– Bandwidth– Security

• Programming Language– JavaScript

• Image Formats– JPEG– PNG 5

statistics

6

Compression with other

7

Largest markets

8

Achievements

• Hits 400 million active users-& lashes out viciously at rivals.

• 430 million monthly active users, over 35 million in India.

• Achieved a new record of 27 billion messages in a day.

• Obliterates its own record, processes 54 billion messages on New Year’s Eve.

9

SW

T

Strengths

•Loyal customers•Market share leadership•No need to log•Group Chat•Allow send videos, pictures, voice notes•No need to add friends•No need PIN or user number•Available for all platforms

Opportunities

•Advanced technology•Increased demand for smart phones•New acquisitions•New products & services

Threats

•Competition•Product substitution•Similar applications and free

O

Weaknesses

•Not diversified•Competitive market•Only works with a data plan or wi - fi

Review

10

Facebook owned WhatsApp

11

Why facebook purchase whatsapp

• 600 + million photo uploaded regular

• 70% regular active user

• Strong in Asia Europe and Latin America

• In four year whatsapp have 400 million users

• 500 million photos uploaded per day

• 62% loyal user• Not strong in European

markets• In four years facebook

have 140 mm users

12

Presented by,

Tamil selvan.A,

1st year cse ‘c’.

13